On March 22, Lianjian Optoelectronics released the first quarter 2017 results forecast. It is estimated that the company's net profit for the first three months of 2017 will be 690.00 million yuan to 80 million yuan, compared with 5,658,700 yuan in the same period of last year, an increase of 21.37% to 40.72%.
The company said that the above predictions are based on the following reasons: Compared with the same period of last year, the main reason for the increase in net profit in the current period is the steady growth of the company's endogenous and extended-end, digital marketing, digital outdoor, digital display equipment business. With the expansion of sales scale and increasing orders, the company's intelligent marketing service group has continuously enhanced its profitability and service capabilities.
Lianjian Optoelectronics is committed to building a data-driven intelligent integrated marketing services group.
Since its listing, Lianjian Optoelectronics has formed a number of leading LED display manufacturers in China. After years of development, it has initially formed public relations planning, agency execution, advertising platforms, interactive activities, advertising resources and digital display devices. Marketing service business industry chain.
With the rapid development of new media communication, the Chinese public relations market still maintains a steady and rapid growth momentum. With the formation of the "Internet +" trend, the digital marketing business is developing rapidly, and it is evenly divided with traditional marketing, and the market share will be further expanded from the trend.
Lianjian Optoelectronics has been committed to building a big data platform. It plans to improve the company's data mining, collection and analysis capabilities through independent R&D and investment mergers and acquisitions, and achieve accurate advertising through the Internet and big data.
The domestic traditional LED display market is relatively balanced, with small-pitch LEDs beginning to erupt, driving the rapid growth of urban commercial display application systems, which has become a new growth point for the LED display application industry. The LED display will expand the incremental market with innovative technologies of thin, light and soft shapes, and upgrade the stock market with high-definition energy-saving and intelligent interactive technology.
In the future, with the improvement of LED display technology and the scale effect, industry technology and capital barriers are also significantly improved.
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