The development of OFweek smart home network information technology is changing with each passing day, and the resulting terminal carriers are constantly evolving. However, the process of change has never been successful overnight. The transition from one stage of development to another requires inevitably the transition of the middle bridge. Once upon a time, the TV box was called the "roadfinder" for traditional TVs to move towards smart TVs. However, with the continued popularity of smart TVs, this remark was also questioned by the authorities. Will the TV box eventually become "popular" with the development of smart TV?
Photo source: Love Fan children
In recent years, high-end consumer demand is sweeping the home appliance industry. Taking the color TV industry as an example, smart TVs, OLED TVs, large-screen TVs, curved TVs, etc. will continue to introduce varieties of appearance and functionality into the market in order to meet the consumer audience's pursuit of high-quality TV. However, as a home appliance category that has long been popularized by millions of households, TV has many traditional TVs still in use that are facing shortages of content and insufficient use of functions. Under this background, it is not difficult for the TV box to be widely praised by the market once it is launched.
For consumers, although they are faced with double demands for enhancement of functions and content, if they only use television as the main output carrier of the viewing contents, they will spend an extra several thousand dollars to buy a smart TV again, on smart phones and tablets. The function is constantly improving and powerful today, this expenditure does not appear to be a cost-effective choice for some users. Compared to the previous year, the price of smart TVs, which have dropped from previous years, will cost thousands of yuan. The price of a TV box is usually 100-500 yuan.
According to the home network, in 2016, the average retail price of TV boxes was 223 yuan per unit. Comparing the two, selecting a TV box can not only ensure the normal use of the original traditional TV, but also satisfy the user's basic needs for massive high-definition viewing resources. For example, the current 4K TV market share has been rising year by year, but the problem of shortage of chip sources is more difficult to solve in a relatively short period of time. Many users will be trapped in the dilemma of lack of 4K resources even if they purchase 4K smart TVs. While most TV boxes today actually support 4K resource output, some boxes support native hardware decoding of 4K content.
According to industry insiders, if the price is taken as the most basic consideration, the TV box still has its necessary existence and market, and has not been completely marginalized by the sales market along with the development of smart TV.
Another incentive for choosing a TV box from the price is due to the consideration of hardware updates. As the quality of consumption attributes become more apparent, it is an indisputable fact that more advanced technologies are increasingly welcomed by consumers. However, due to cost concerns, it is difficult for each household to replace the speed of smart TVs with the frequency of hardware updates. match.
If the hardware ages, consumers’ experience of using color TVs will be greatly reduced. This is also the reason why split TV gradually appears in the public view: the design that separates the screen from the host and audio provides a great opportunity for hardware upgrades. Great convenience. The TV box has the possibility of frequent replacement due to the low unit price. At the same time, the development tendency and gradual stable quality of TV boxes with more memory, stronger chips, faster read and write speeds, and the blessings of the latest artificial intelligence systems have made TV boxes more applicable than ever before. Promote.
With the rapid development of smart TVs, the share of survival of TV boxes has been further reduced. But does this mean that TV boxes will be cut off from the consumer market at a rate that is visible to the naked eye? At present, the electronic box still has the necessity of existence. In the future, the continuous improvement in the functions of the electronic box will still maintain its strong vitality in the consumer groups that are not yet involved in the smart TV.
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