The display industry "recurring smoke", 8K, QLED, etc. will be the future direction of competition?

In recent years, the development of liquid crystal panels has gained momentum and attracted the attention of capitalists. At the 2017 China (International) Flat Panel Display Industry Conference held recently, the LCD panel industry once again focused on the eyes of the society, but the rapidly changing needs of the times also put forward higher requirements for the LCD panel industry. In view of this, how can enterprises get rid of the bottleneck and usher in development? Learn together!
â–Ž LCD panels have been hot to "close" high-end In recent years, the LCD panel industry "has a momentum". According to the data, 21 production lines have been built and under construction in China in 2016, with an annual production capacity of 50 million square meters. In addition, large display panel makers such as BOE, Huaxing Optoelectronics, and China National Panda Electronics Co., Ltd. are also vigorously deploying high-generation liquid crystal display panel production lines, and the overall scale of the industry continues to expand.

At the same time, LCD panel prices have continued to rise since the second half of 2016. Previously there have been remarks that the panel price fluctuations have certain cyclical characteristics, and the panel prices will look down in the first half of this year. However, industry insiders analyzed that in the third and fourth months of the launch of new color TV sets, due to the strong demand for IPS products from various brands, LCD panel prices will remain stable in May.
In terms of panel size, the tendency for panel shipment areas to move closer to large-scale areas has become more pronounced. According to data released by Sigmaintell, in the first quarter of 2017, the average size of the global TV panel market increased by 0.8 inches from the fourth quarter of 2016 to reach 44.2 inches. In terms of display technology, quantum dots and solid color technology are hot, 4K and HDR accelerate penetration, and in appearance, ultra-thin TVs such as millimeter-scale wallpapers have appeared. Not just traditional TV makers, Internet brands that were keen on price wars have also launched high-end products in the early days, “raising” their brand positioning.
In the era of mobile Internet, higher demands were placed on the industry. At the 2017 China (International) Flat Panel Display Industry Conference held recently, Peng Xuhui, Vice President of Tianma, stated that in the era of mobile Internet, information exchange has become more frequent and more important. This kind of information exchange needs more intelligent display, and it also poses more new challenges to the input and output requirements and methods. Whether it is the human-machine interaction of equipment or the interaction between people through the terminal, the pursuit of more comfortable, beautiful and personalized will be pursued.

The advancement of Industry 4.0 puts forward higher requirements on display screens, including integration of touch and higher and higher resolution. At the same time, smart homes that are currently under scrutiny have also proposed gesture control, curved surfaces, special-shaped, cool, higher resolution, and more vivid colors. Zhao Bin, assistant vice president of R&D of Huaxing Optoelectronics and director of R&D, proposed that technology trends in the next few years will mainly focus on 8K, HDR, ultra-thin, QLED, and wide color gamut.
High demands urge companies to make more product innovations and bring more disruptions. Such as BOE's vice chairman and CEO, Chen Yanshun, said: "I think a technology. If we can not fundamentally bring about changes in product form and use, there will be no vitality." So break through the imagination, the industry seems to be more and more Made important.
▎ Accelerating the development of industrial cooperation with “clusters” against foreign enemies At present, the international competitiveness of LCD panels in China is relatively weak. Upstream support has become a “short board” for the development of China's LCD industry. Liquid crystal materials, optical components and basic components necessary for the production of liquid crystal display panels have been established. Other related fields are still in their infancy. In contrast, foreign companies, liquid crystal display technology has reached a very mature stage, so domestic companies "clustered" is necessary.

According to Gao Yudi, the general manager of Visano, the panel makers, upstream manufacturers, and terminal manufacturers need more exchanges of dollars, resulting in the linkage of platform flow, capital flow, and information flow to form a huge value network and bring more industrial ecosystems. Including influence into this network will generate more changes and evolutions in new technologies, new areas, and new opportunities. This will make the overall industry more collaborative and innovative.
At the same time, Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, said at a new generation of information technology industry development forum that China’s flat panel display has entered a period of development and deep water, and the entire industry must “open the last mile”.
â–Ž Huaxia Happiness Powers the Development of Photovoltaic Display Industry As the leading industrial city operator in China, China Happiness continues to contribute to optoelectronic display. In October last year, the successful introduction of Gu'an Yungu's 6th-generation AMOLED project with independent intellectual property rights settled in Gu'an High-tech Zone. In January alone, the introduction of Yungu's sixth-generation AMOLED module production line settled in Bazhou Industrial New City.
The two AMOLED projects will form an upstream and downstream industry support, and will jointly build a new display industry highland for domestic AMOLED industry. Its industrial linkage will also lead the pace of regional industrial upgrading and help the development of Hebei's new display industry. At the same time, it is of great significance to break the monopoly status of foreign countries in the field of OLED, realize China’s “turning overtaking” in the new display industry, and build a new business card “Made in China” after high-speed rail and nuclear power.
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