Compared with the current extraordinary pace of the times, He Zhaojian is a true "chronic" entrepreneur. He is very vocal and sensitive. In the rounds of private entrepreneurs in the mainland, he is humble. Attitude and normal mentality have always maintained a keen sense of touch. In the lighting and lighting industry, it has gone through 22 spring and autumn. Now, He Zhaojian and his company are still moving forward with a strong and steady attitude.
Rise
In 1985, Jiamei Lighting & Electric Appliance Factory was founded. In 1990, Jiamei presided over the production of the first generation of quartz spotlights in the lighting industry. In 1995, Jiamei took the lead in the production of light cups in China using “rushing†technology; in 1996, Jiamei Produced the first "80" size bean bulb; in 2000, Jiamei became the first company to use aluminum alloy as a lighting material to produce aluminum alloy horizontally inserted lamps with patented technology; in 2002, Jiamei began Focus on brand promotion, and strive to become the first brand in the lighting industry in the near future!
From the above yearbooks, we can easily find that there is a greater explosive force behind each seemingly unsettled one. This explosive force is linked to the vigorous growth and tremendous development of China’s economic reforms. It seems like a rare event, but it is a matter of course. This time and eruption is like a solid cement step at the first level, so that the hard-working man He Zhaojian, who was once ignorant, step by step, and finally created today's Jiamei.
He Zhaojian’s entrepreneurship started with small appliances. In 1989, he was not willing to make a small fuss. He finally discovered the inherent potential of the lighting industry. From the processing of others to the development of his own technology to product innovation, he began to expand on scale and was on the right track. In 1992, his first lighting and lighting store opened with great fanfare.
Although the years are rough, it is also the most carefree day for He Zhaojian. Although he is just a polished commander, he is riding a crazy race every morning on the winding road. He is only a single soldier, but he is a small boss. It is the boss who has to come up with ideas to build, develop a quality system, plan and purchase equipment... This is the most crucial step in his life. Because He Zhaojian understands that this is an opportunity to exercise and a starting point for changing fate!
Soon after the opening of the first lighting and lighting store, one day in 1992, He Zhaojian suddenly "disappeared" and scared his family until he called the family from a far north to let the family relax. . A month later, He Zhaojian returned to the South China Sea. He was not willing to set up a special store. His wish was to let his products spread all over the country. He Zhaojian aimed at the southern region after many "disappearances" and decided to start a pilot program for marketing new models in Guangdong. Since then, in order to seek market integration, a close arrangement has been launched throughout the country. With such a sigh of relief, He Zhaojian did not restrain his "ambition" and advanced into Central China - taking control of the South - the national "web". Under his leadership, Jiamei's "three-step" context was orderly. The expansion has made Jiamei truly become a lighting company covering the national market.
challenge
The entry of the WTO has brought opportunities to enterprises and has also challenged the transformation of traditional marketing concepts and strategies. He Zhaojian said: "Brand management, at least for Jiamei, is a matter of urgency. This is not just a concept, but a practical method. Today, the lighting industry will face a choice of two, one to become a real mass brand, or to decline. It was brutally eliminated by the trend. How will Jiamei face such a challenge? I can clearly tell you that Jiamei’s ultimate goal is to become the first brand of Chinese lighting."
He Zhaojian said: "Over the years, many things have been unforgettable. The most memorable thing was that in 1995, together with Jiamei technicians, we seized the technical difficulties of the company, which enabled Jiamei to take the lead in adopting the "rushing the opportunity" technology and creating a domestic first. Became the first Chinese mainland company to use the rushing technology. At that time, I studied and re-learned with the technicians, trained and retrained, and after many efforts, the technical difficulties were solved. The application of this technology made Jiamei go on. A brand new stage."
As the saying goes, to get the world, you must first be good at it. To build a brand, first of all, quality and technology, the perfection of a company's own products is the primary condition for winning the market, and the quality of the product is undoubtedly life. Brands must have added value, and the core value of the brand must be strengthened. Brands without core values ​​are like the body without personality charm, without their own values. There are still many lighting companies that are only staying at the stage of selling products. Nowadays, global brands sell brand value added. They use lifestyle and fashion logos to guide consumers' taste, sight and touch. We can't sell any brand value added. This is a question worthy of entrepreneurs' thinking. .
Obviously, “Jiamei†has to go faster than similar brands in product structure and brand research and development. At least He Zhaojian has realized that brand management must get rid of the misunderstanding of selling only products. He Zhaojian said that we have witnessed the birth of emerging brands overnight and also fallen in an instant. It can be seen how important the brand is to the company.
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