Recently, former Magic Leap employees revealed that Apple CEO Tim Cook had personally visited the mysterious augmented reality device company last summer.
Magic Leap is a mysterious unicorn company, a company that develops augmented reality helmets and is now widely regarded as a technological leader in the industry.
Bloomberg reported on Monday that according to sources familiar with the Apple project, Apple is already embarking on an ambitious plan to move augmented reality technology to the public. Cook and his team believe that this is the best way for the company to lead the next generation of products and keep users behind the Apple ecosystem.
Apple has formed a team to combine the experience of the company's hardware and software veterans with external talent. The team is headed by an executive at the former Dolby Laboratories, which includes former technicians from Facebook Oculus, Microsoft's HoloLens virtual reality helmet, and Hollywood digital effects experts. Apple has also acquired a number of startups engaged in virtual reality hardware, 3D games and virtual reality software development.
In this report, Cook's visit to Magic Leap is also mentioned. Cook is not the only giant to visit Magic Leap. Google (microblogging) CEO Sundar Pichai is currently a director of Magic Leap. According to sources, Magic Leap CEO Rony Abovitz is happy to present the company's products to investors, stars and key figures.
For example, BI has previously reported that the popular musician Beyonce has tried the Magic Leap helmet. According to the source, except for the stars, "All people in Silicon Valley have tried Magic Leap." Almost everyone who tried the Magic Leap helmet signed a confidentiality agreement, and it is not clear whether Cook himself has tried the Magic Leap helmet. As of now, Magic Leap and Apple have not commented on this report.
According to sources, Magic Leap has contacted Apple through investment bank Allen & Co. Last year, Cook and Abbewitz participated in the Allen & Co conference in Sun Valley. Magic Leap has raised $1.4 billion through several rounds of financing, valued at $4.5 billion. (Reference: VR dimension)
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