Following LeTV’s price hike, several TVs of Xiaomi’s TVs have recently raised their prices. According to relevant reports, some non-Internet TV brands have also experienced price increases. Careful observation can not be found, most of the price increase models are concentrated in the low-end models, while the high-end OLED TV prices generally showed a downward trend.
The display screen is the core of the TV. Simply distinguishing the price, the current order from low to high is: common conventional LED, quantum dot LED and OLED. Since QD screens have very good parameters and the cost is lower than that of OLEDs, many panel makers are actively advancing, among which Samsung is the most active and the traditional LED panel is less concerned, which leads to the production of traditional LED problems.
For entry-level products, the use of LED is still the first choice, but the reduction in the number of panels caused a shortage of supply, the price rise is also reasonable. For most manufacturers, after LED panels rise, they can choose more high-end panels to improve product performance and positioning. This is actually a good thing. However, for the main low-priced Internet brands, especially the entry models, a slight increase in prices will have a big impact. On the one hand, the low-cost strategy that has been claimed has been affected. On the other hand, the use of high-end display panels and its positioning do not match, and the process of positioning needs to be improved.
Judging from the TVs and displays that have emerged at the recent CES show, large-size display panels in the future will tend to use quantum dot technology. Due to the fact that the change of the principle of this kind of panel compared to the traditional LED is not huge, it is expected that the future production capacity will increase rapidly and the cost will gradually decrease. At the high end, OLED is expected to become the mainstream, and the traditional LED used in the low-end products will be phased out.
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