November 27th, Beijing time news, the price is too high, the product is too little to hinder the development of VR is the main reason, the content is not attractive is the real key. Virtuleap is a startup company that helps developers show their VR concepts to the world. The company's founder Amir-Esmaeil Bozorgzadeh stated that the biggest obstacle to VR is the lack of attractive content.
He also believes that 2016 is a critical year. Many hardware companies provide home users with VR helmets. The number is adequate and the price is becoming more attractive. Now the pressure has shifted to content manufacturers. Amir-Esmaeil Bozorgzadeh is the head of the VR/AR Association Amsterdam Club. He is also a European partner of game publisher and digital agency Edoramedia.
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Vrideo is an entry platform that was established in 2014. Its goal is lofty: Become YouTube in VR. Earlier this week, Vrideo quit the game and the company closed. In the VR industry, 2 years is equivalent to 10 years, because VR is a fast-growing industry. Vrideo raised 2 million U.S. dollars in 2015. Although the founder of Vrideo tried to maintain its operations, it eventually burned out of funds and had to close down.
One of the reasons why Vrideo failed was that the platform couldn't provide tempting content and the users came back again and again, so Vrideo couldn't survive. For other VR content companies, they face the same challenges.
2016 is a critical year. Many hardware companies provide home users with VR helmets. The number is adequate and the price is becoming more attractive. Now that pressure has shifted to content manufacturers, they must make immersive media the mainstay of mass consumption. The key to VR's sustainable development is here.
Nic Mitham, CEO and founder of WEARVR, said: "When users try VR, the lack of content or the lack of content is the biggest problem that hinders VR adoption."
Last month, I said in an article that the VR industry failed to deliver a satisfactory answer in terms of security research. This is also true for market research. Quantitative research is rare, and content producers concoct a large amount of content, but it is not enough to test whether the content is attractive, as if they did not have the time and resources to do so.
Last month, First Contact President Hess Barber said: "The lack of high-quality VR content that can be played repeatedly is the biggest problem facing the VR industry."
There is evidence that many people tried VR for the first time at trade fairs and trade shows. The products did not leave a deep impression on them. I heard many people complain that the experience is quite bad. Some people even say that VR is a gimmick. This is bad news for content producers and anyone who is interested in VR.
Yes, Oculus, HTC, and Samsung surround their gardens with walls and encourage the developer community to develop high-quality, paid, interactive content, but the task is difficult to accomplish. Whether the developer has the ability to quickly develop high-quality content to meet the needs of users is still an unanswered question.
The founder Therkel Sand Therkelsen of CopenX believes: "Looking for new solutions and making new content. Because they are more outstanding in VR technology, this is the key point and cannot provide the same services and stories on the new platform."
For example, with VR, can we bring better experiences to students when learning mathematics? For example, how can Video make 360-degree video more attractive? Presence Capital executive Phil Chen gave According to one's own view: "For VR, the way to capture 360-degree video is wrong. For creative people, film directors, film producers, and people interested in creating new media, Volumetric capture should satisfy them. Requirement: I think it is wrong to confuse 360-degree video with VR. From a general sense of space, 360 degrees is very good. If you want to tell the story in a more complete way, you can zoom, you can evaluate the reaction, you can empathize, Can make people mood swing, 360-degree video will not work."
Because VR industry is short-sighted in technology, for example, UX has not been designed to let users get rid of nausea, resulting in content failure. It's even more important: rushing into the game without thinking about where the added value comes from, turning the content into a VR experience, developers need to resist this impulse.
CopenX founder Therkel Sand Therkelsen added: “Creators need to ask themselves why they have to make VR content. Where is the added value of technology? If you do not understand these issues, there will be risks in the industry.â€
We can't turn any story into VR format, and then just rely on VR to win the user's favor. VR must be packaged, and in some occasions even remodeling content. The Verge had an exclusive interview with the First Lady of the United States, Michelle Obama. This video is a good example. As a user, there will be a narrative guide to guide the user to look where they are when they watch, and the user will find the content more intimate and even have a little sense of presence.
If content producers refuse to improve, just throw a bunch of VR content indiscriminately, the content lacks diversity, is not rich, there is no unique depth, and only an excellent immersive experience can provide unique depth; when the device enters the user's home, the most It may start rolling up dust, but future hardware sales will not be satisfactory.
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