On February 29th, at the "Alibaba Internet of Things Ecology Summit" where the big coffee was gathered, the two research institutes of Ali Research Institute and Huatai Securities Research Center jointly released the heavy research results - "Internet 3.0: "Cloud Brain" The new book of networking to create DT New World, what will happen to our world in the next 20 years? How will virtual reality, artificial intelligence, robots, and drones evolve? How does Alibaba lay out the next generation Internet? The answer is in this book.
(1) Internet 3.0
In the more than half a century after the birth of the Internet, the direction of development has not changed to meet the needs of human individualization. The global network is the supply and demand controller, and the data calculation is the intelligent drive. It has gone through three important development stages.
Figure 2: Internet 1.0, 2.0, 3.0
Source: Ali Research Institute, Huatai Securities Research Center jointly published "Internet 3.0: "Cloud Brain" Internet of Things to Create DT New World", 2016
In the Internet 1.0 era, people searched for online information through PCs because of the “information asymmetry†under the line. A large amount of information was gradually input, stored, and displayed online through the website. The products and services were still online, and then the “information surplus†was generated. The difficulty and demand for finding accurate information has increased, and the "search engine" has become the core tool of the public.
In the era of Internet 2.0, that is, "mobile Internet", people installed various App applications through mobile phones because of the "inefficientity of the offline". The products and supply chain are still online, and a large number of O2O services have been developed, resulting in "service surplus." The difficulty and demand for finding the best service has grown, and various "shared economy" service platforms that provide standardized or non-standardized versions have become mainstream.
In the era of Internet 3.0, the “Internet of Thingsâ€, people face fragmented market demand, vast data resources, and extremely fast business rhythms, presenting “smart asymmetry†(human beings, people and algorithms), through cross-terminal “Cloud Brain†(Personal Assistant and Professional Assistant) provides fast, accurate and exclusive data analysis, decision support, and alternative solutions. All hardware and services are networked, and cloud brains controlled by artificial intelligence algorithms for network-wide data. It will become an indispensable brain for everyone's daily work life.
Ma Yun pointed out: "This technological revolution we are experiencing is releasing the brain of the people. In the next 30 years, the whole revolution will far exceed everyone's imagination." The wind is rising and the cloud is flying. . The technological transformation of human beings is like the sea, the waves are pushing forward, and there is no end to life. Without the full popularity of cloud computing, big data, and mobile Internet of Things in the past decade, there is no "today" of the Internet of Things and "Tomorrow" of the cloud.
Germany's general-purpose computing, binary master Leibniz has foreseen the future of hundreds of years - "using computing instead of thinking" is the main theme of the cloud brain Internet of Things. At the beginning of the 2016 New Year, Blue Giant IBM responded to the general trend of launching “Cognitive Computing†and succeeded “Smart Earth†as the next generation of technology innovation strategy. When the Internet of Things industry matures, the cloud brains with different “intelligence†are in the “Internet communityâ€. "Big Data School" in the day and night to study hard, IBM Watson, Google Now, Facebook M, Apple Siri, Microsoft Cortana, Amazon Echo, Alibaba personal assistant +, Baidu secrets, these "same classmates", are in their respective areas of expertise Growing fast, I hope to recognize and serve the world in a way that is close to humans.
(2) "Cloud Brain" controls everything
Intel predicts that 50 billion devices will be connected in 2020. The next challenge after the "Internet of Everything" is "everything control", extending Kevin Kelly's "honeycomb" theory, if every smart device is a lower intelligence "bee" The automatic service network composed of a large number of devices is a "honeycomb". In the future, like "beekeepers", we are not controlling a "bee" (smart device), but the entire "intermediary hive", only Relying on the automatic service network that looks like “out of controlâ€, through the machine learning and automatic control strategy, the micro-self-management of data-based intelligent devices can be realized. Only a limited human administrator can control the near-infinite growth of the IoT device ecosystem.
Figure 3: One trillion Internet sensors in the world in 2022
Source: World Economic Forum, Research Report on Deep Change: Technology Tipping Point and Social Impact, 2015
1) Ubiquitous connection: Everyone is a netizen. The World Economic Forum predicts that there will be 1 trillion sensors connected to the Internet in 2022. Every aspect of the food, clothing, housing and transportation network will be networked. Each device can be connected to the infrastructure, and there is no place in the home, office, car, shopping mall, restaurant, etc. Out-of-the-box sensors and smart terminals, everyone in the world is always online. For example, a smart sound placed in the home allows the whole family to connect. Smart cars allow all passengers to connect to the Internet. The touch screen of the intelligent building allows all visitors to network and wear them. Smart clothes, smart jewellery, smart shoes, VR glasses, and iris glasses make people "zero distance".
2) Ubiquitous services: Things are services. Computer master Alan Kay said: "People who really take software seriously should create their own hardware." The colorful online and offline services are placed in the IoT terminal, forming numerous micro-service portals. Products and services are inseparable. For example, smart kitchen appliances have become the entrance of gourmet services, smart refrigerators have become the entrance of cold chain e-commerce services, smart audio has become the entrance of music services, intelligent robots have become the entrance of comprehensive services, and “TaaS†(Thing as a Service) has become a common phenomenon. .
3) Ubiquitous demand: Data is demand, and analysis is everywhere. Based on TaaS, the personal behavior data collected by the sensor allows the “cloud brain†to analyze all the time, to understand all the needs of the owner in real time, and to drive all smart home appliances and smart cars, and to transform more and more “manual services†into exclusive Your personalized "automatic service", smart air conditioner will adjust the indoor temperature and humidity to the most comfortable environment 5 minutes before you enter the home. The intelligent air purifier will automatically open the purification function according to the city weather forecast and indoor air measurement results. The sweeping robot will actively search for and clean dust and stains through the camera. The smart car will analyze your behavior data, play your favorite music, pass popular stores (or promotional items) and even guess destinations. Gartner analyzed in the "Top Ten Strategic IT Trends in 2015" that deeper implant technology will create "touch points" for users around the world, forming the foundation of digital business, with the development of embedded IoT devices, a large number of structures. The generation of unstructured data, advanced, invasive, and stealth analytics, each application must be an analytical application, discovering big problems and big answers from big data.
(3) DT new economy
Figure 4: The Internet of Things triggers the “DT Economic Big Bangâ€
Source: Ali Research Institute, Huatai Securities Research Center jointly published "Internet 3.0: "Cloud Brain" Internet of Things to Create DT New World", 2016
The Internet of Things is redefining the way of life and work in the DT era. The offline market that has not yet been digitized hides the individual needs of a large number of users. The "holographic demand" as huge as the "iceberg" needs to be developed. The traditional Internet can only discover and collect people's online data through various scientific and technological means, that is, the amount of 7.9ZB data generated by the online behavior of 3.2 billion Internet users (about 44% of the global population), and the value is created through analysis and utilization of data resources. Huge Internet commercial output, but in the world's most developed Internet, China and the United States, the Internet economy accounts for nearly 10% of GDP.
Through a wealth of intelligent “contactsâ€, the Internet of Things will be included in the remaining 4 billion people (about 66% of the global population) who cannot access the Internet globally. It is generating huge amounts of data that are incalculable and rich in commercial value, completely igniting the remaining 90% of the world. GDP industry. With the in-depth popularization of Internet of Things technology in various service industries, industries and agriculture, industrial restructuring, business innovation and business value-adding have become the theme of the next 20 years, and the Internet of Things has triggered the “DT Economic Big Bangâ€.
(4) Ali Intelligent IoT Ecological Circle
Figure 5: Alibaba's "Intelligent IoT" family map
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