Since the establishment of Storm TV in July, it has attracted the attention of many people. At that time, its CEO Feng Xin also said, “After one year's sales will definitely exceed Xiaomi.†A few days ago, Storm TV released a message on its official Weibo, saying that a new product launch conference will be held at the Beijing National Convention Center on December 3rd. It is believed that everyone can see the appearance of Superstorm TV. The author here cuts out the sentence "super body" the TV, does not have the relation with the U disk.
Earlier, there was also news that the core selling point of Storm Super TV - "TV-kit hardware upgrade", storms, said that Superstorm TV is actually a "split" and "integration" of the unity, in the realization of the main body and screen separation Under the circumstances, it is still possible to maintain the integration of the overall body, that is, plug-in integrated design.
This reminds me of a card that was already upgraded several years ago, of which Samsung's Evolution Kit is more famous, and many traditional TV manufacturers have launched similar products. From the product, the upcoming storm will be launched. Physical TV should not have any outstanding advantages. The biggest problem with this type of card upgrade is that the follow-up upgrade cards need to be continuously launched. If only one or two generations of such upgrade cards are introduced, there is no advantage. Consumers may eventually use it. Back to "box" products.
Previously, the center of storm technology has been in its mirror products, in September 2014 launched the first mirror products, priced at 99 yuan mobile VR glasses. At the end of 2014, the second generation of magic mirrors came out, which was also priced at RMB 99. In June of this year, Magic Mirror launched the third generation of 99 yuan. In November, the fourth generation of the magic mirror came out, priced at 199 yuan. The speed of the storm mirror update their products is much faster than their foreign counterparts, which also reflects to some extent that the current technology, content and other aspects of VR products are not very mature, so many, many manufacturers are groping VR, some manufacturers even for VR and VR, some products are not even true VR. Previous data showed that the total sales volume of Storm Mirror from 2014 to the first half of 2015 had reached 290,000 units. This sales figure can be quite different from the number of domestic mobile phone users.
I do not know what the upcoming storm TV performance is like, but TV as a traditional large home appliance as long as the configuration and quality are decent, plus the price advantage of Internet manufacturers hardware should not be too bad performance, plus its Haier brand The blessing of General Electric believes that there will not be much problem in the TV production process. However, its sales performance in the short-term is still difficult to exceed the millet, music as the two manufacturers, especially in content resources have a great advantage of music as. Said that in the past two years, Xiaomi has made significant progress in terms of content through investment and cooperation, and it is considered to be a relatively good one in the current mainstream smart TV products.
Storm had previously been a second-third echelon of video content business, its video resources in terms of quantity and quality, such as LeTV, Youku Tudou and other manufacturers still have a lot of lack, although he has been with the Pleasant Gou produced Aofei animation, but It still has a few disadvantages in the featured content. Therefore, if the future storm wants to sell well on their own TVs, they will have to work harder on their own content. After all, Youku Tudou follows Ali and LeTV has its own TV. Iqiyi also cooperates with TCL.
Now that Internet companies have relatively good sales, that is, LeTV and Xiaomi, although the performance of this year's Double Whale is very eye-catching, but it has only just begun to see the follow-up performance. Millet TV sales reached 300,000 units in 2014, while LeTV TV reached 1.5 million units. This year, only "Double 11" day LeTV's total sales volume reached 386,000 units. The total sales volume of Xiaomi Tmall’s flagship store also reached 66,000 units, and it is still very difficult for Blizzard to achieve this figure in the short term.
In the future, if Stormwind wants to sell well, it has to look at the content. If the storm still maintains its current content level, it will not perform well in the future. After all, the vendors that are currently selected by various vendors are similar, and consumers still value the content when the hardware gap is not obvious. Moreover, consumers are forgetful, and sales of products such as “split TVâ€, “modular TV†and “card-playing TV†are believed to be replaced by other terms in the future.
Not long ago, the information related to the Superstorm TV was also exposed by netizens. The Superstorm TV will have two size machines, 55 and 50 inches respectively.
Earlier, there was also news that the core selling point of Storm Super TV - "TV-kit hardware upgrade", storms, said that Superstorm TV is actually a "split" and "integration" of the unity, in the realization of the main body and screen separation Under the circumstances, it is still possible to maintain the integration of the overall body, that is, plug-in integrated design.
This reminds me of a card that was already upgraded several years ago, of which Samsung's Evolution Kit is more famous, and many traditional TV manufacturers have launched similar products. From the product, the upcoming storm will be launched. Physical TV should not have any outstanding advantages. The biggest problem with this type of card upgrade is that the follow-up upgrade cards need to be continuously launched. If only one or two generations of such upgrade cards are introduced, there is no advantage. Consumers may eventually use it. Back to "box" products.
Previously, the center of storm technology has been in its mirror products, in September 2014 launched the first mirror products, priced at 99 yuan mobile VR glasses. At the end of 2014, the second generation of magic mirrors came out, which was also priced at RMB 99. In June of this year, Magic Mirror launched the third generation of 99 yuan. In November, the fourth generation of the magic mirror came out, priced at 199 yuan. The speed of the storm mirror update their products is much faster than their foreign counterparts, which also reflects to some extent that the current technology, content and other aspects of VR products are not very mature, so many, many manufacturers are groping VR, some manufacturers even for VR and VR, some products are not even true VR. Previous data showed that the total sales volume of Storm Mirror from 2014 to the first half of 2015 had reached 290,000 units. This sales figure can be quite different from the number of domestic mobile phone users.
I do not know what the upcoming storm TV performance is like, but TV as a traditional large home appliance as long as the configuration and quality are decent, plus the price advantage of Internet manufacturers hardware should not be too bad performance, plus its Haier brand The blessing of General Electric believes that there will not be much problem in the TV production process. However, its sales performance in the short-term is still difficult to exceed the millet, music as the two manufacturers, especially in content resources have a great advantage of music as. Said that in the past two years, Xiaomi has made significant progress in terms of content through investment and cooperation, and it is considered to be a relatively good one in the current mainstream smart TV products.
Storm had previously been a second-third echelon of video content business, its video resources in terms of quantity and quality, such as LeTV, Youku Tudou and other manufacturers still have a lot of lack, although he has been with the Pleasant Gou produced Aofei animation, but It still has a few disadvantages in the featured content. Therefore, if the future storm wants to sell well on their own TVs, they will have to work harder on their own content. After all, Youku Tudou follows Ali and LeTV has its own TV. Iqiyi also cooperates with TCL.
Now that Internet companies have relatively good sales, that is, LeTV and Xiaomi, although the performance of this year's Double Whale is very eye-catching, but it has only just begun to see the follow-up performance. Millet TV sales reached 300,000 units in 2014, while LeTV TV reached 1.5 million units. This year, only "Double 11" day LeTV's total sales volume reached 386,000 units. The total sales volume of Xiaomi Tmall’s flagship store also reached 66,000 units, and it is still very difficult for Blizzard to achieve this figure in the short term.
In the future, if Stormwind wants to sell well, it has to look at the content. If the storm still maintains its current content level, it will not perform well in the future. After all, the vendors that are currently selected by various vendors are similar, and consumers still value the content when the hardware gap is not obvious. Moreover, consumers are forgetful, and sales of products such as “split TVâ€, “modular TV†and “card-playing TV†are believed to be replaced by other terms in the future.
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