Throughout the first half of the year, only one company in the home appliance industry was the most likely to make headlines. That was Konka Group.
Since the end of 2014, the Konka Group had been forced to replace the president, and the contradiction between the internal shareholders of Konka has been revealed. The core of the contradiction between the two parties is that the small and medium shareholders believe that there are some problems in the system and corporate governance of the Konka Group's major shareholders, which has led to the continuous decline of the Konka Group.
As of May 2015, the conflict between the two sides has intensified, and in turn, the small and medium shareholders have passed the form of shareholders’ meetings, overturned the board of directors controlled by the major shareholders of the central state-owned enterprises, and established new management. Finally, the major shareholder of the central enterprise compromised, and the Konka civil unrest finally represented small and medium enterprises. The shareholders' "Victory" is the end.
Such a big drama is not the whole story. The Konka Group, which has experienced a series of changes such as the infighting of shareholders, the reelection of the board of directors, and the replacement of management, has begun to look for new opportunities for the revitalization of the new board members and the new management team. After all, the term of the new management is only three years, and this new three-year period determines the future direction of Konka.
The road to recovery?
Konka has had a glorious history. It was once the first Chinese-foreign equity joint venture company, the first A-share and B-share company to issue shares at the same time. It has been ranked first in the domestic color TV industry for many years. However, Konka entered the downtrend channel afterwards. Earlier, the reasons for the downgrading of small and medium-sized shareholders as a result of Konka pointed out that problems in the system and corporate governance structure led to the decline in the performance of Konka in recent years, the backward status of the industry, and the slow growth of asset size.
In the future, how will Konka become the focus of attention through the rejuvenation of the new management team, and Liu Dan’s choice for Konka to revive the transformation is Internet +. Recently, the newly elected Konka President Liu Dan’s media meeting has proposed that Konka will launch a smart home strategy. To this end, Konka will transform products, value-added and old users into three tasks. In addition, in order to do a smart home, Konka will re-do the mobile phone business.
Internet+ is not a new word in 2015. However, all industries involved are hoping that they can get a little bit out of the word. In the home appliance industry, there are also a few companies that hope to increase revenue through Internet + concept or stock speculation. However, for Konka Group, because of the task of rejuvenation, the Internet+ appears to be particularly tangible.
In the early days when small and medium-sized shareholders objected to the major shareholder of OCC, OCT’s representatives had expressed their position on Bumpy’s network and hoped to select a younger management team with Konka’s background to embrace the opportunities in the era of smart home appliances.
And Liu Dan himself is the representative of Konka's "Zhao Zang School." According to public information, Liu Dan was the general manager of Konka Multimedia Qingdao Branch from 2001 to 2003; from 2003 to 2005, he was the deputy general manager of Konka Multimedia Sales Company; from 2005 to 2007, he used to be the Konka Multimedia Tablet Operations Center. Manager; July 2007, left Konka. After that, Liu Dan served as the general manager of TV in the TPV Technology Brand Division, the managing director of BOE Video, the vice president of Wise and the head of television business.
So, how will Konka's Internet+ start? Liu Dan stated that Konka's new strategy needs to do three things well. It is to do a good job of products and use good products to lead the market; through the “+Internet†to add value to products, Konka already has 10 million smart terminals and more than 3 million active users. The number of users accumulated by the Konka Call Center has exceeded 100 million. Through cooperation with strategic partners, we hope to turn them into Internet users. "We have space on the Internet Plus."
In order to support the industry upgrade brought by the Internet + or smart, Konka will regain its mobile phone business. In Liu Dan’s view, Konka can’t become “lighter and lighter†at the same time as it transitions to the Internet, and manufacturing capabilities are still the foundation of its own. The decline of the home electronics industry in Japan is closely related to manufacturing hollowization. He disclosed that "KONKA has newly established the intelligent terminal business unit and placed the OEM business on an important position. Konka's own brand is 10 million units, and 10 million units are OEMs."
The revitalization of any company is not a simple logic. In the design of Liu Dan, Konka will implement the "three soft, three hard" strategy in the future. According to Liu Dan, one of the “three softs†is Internet operation; the other is investment. Last year, half of Konka’s profits came from investment; third, real estate, in addition to the transformation project of Konka’s original headquarters, Konka will also develop real estate business in the technology park and help. Local governments build science and technology parks and lease out properties for their own use. The "three hard", one is the brand TV business, the second is the brand mobile phone business, and the third is the brand appliance business.
Winning geometry?
At present, the curtain for the rejuvenation of Konka's transition has opened. According to Liu Dan’s statement, Konka looks to be in the early stages on the Internet+ road. Internet + home appliances is a systematic project. It is not only a channel but also a change in the manufacturing industry. Intelligence and the Internet of Things are the direction. The integration of the Internet and home appliance manufacturing will also greatly reduce the asymmetry of production and sales information, prompting large-scale manufacturing to move toward personalized C2B customization. Therefore, the Internet of household appliances industry is still a long way to go, including Konka Group.
Specific to the Konka Group, the future of the Internet +, although the key is also full of variables.
On the one hand, Konka Group's Internet + transformation is at an appropriate time. Because the Internet+ trend of the entire industry is at an extremely early stage, some products of smart home appliances are still in the process of cultivating consumers. In this process, Konka will still have certain influence and radiation on the original brand advantage and customer groups.
On the other hand, companies that have Internet resources and most home appliance companies have cooperation, and this cooperation is loose. There are also some internet giants that have begun to customize their own Internet + home appliances, which will inevitably have an impact on the transformation of Konka. Therefore, whether or not it can cooperate with the internet giants who have mastered Internet resources can become a key link for Konka's smooth transition and whether it can be revived.
In the third aspect, from the perspective of intelligence, the mobile phone is currently recognized as the entrance and linker. Konka regains its mobile phone business and obviously intends to do so. However, the ironclad need to be hard, just find the entrance and link, and without content and hardware support, then, Konka's Internet transition is just a bubble.
Judging from the current situation, it is still necessary to wait and see just how far the Internet can start from the Konka Group.
Since the end of 2014, the Konka Group had been forced to replace the president, and the contradiction between the internal shareholders of Konka has been revealed. The core of the contradiction between the two parties is that the small and medium shareholders believe that there are some problems in the system and corporate governance of the Konka Group's major shareholders, which has led to the continuous decline of the Konka Group.
As of May 2015, the conflict between the two sides has intensified, and in turn, the small and medium shareholders have passed the form of shareholders’ meetings, overturned the board of directors controlled by the major shareholders of the central state-owned enterprises, and established new management. Finally, the major shareholder of the central enterprise compromised, and the Konka civil unrest finally represented small and medium enterprises. The shareholders' "Victory" is the end.
Such a big drama is not the whole story. The Konka Group, which has experienced a series of changes such as the infighting of shareholders, the reelection of the board of directors, and the replacement of management, has begun to look for new opportunities for the revitalization of the new board members and the new management team. After all, the term of the new management is only three years, and this new three-year period determines the future direction of Konka.
The road to recovery?
Konka has had a glorious history. It was once the first Chinese-foreign equity joint venture company, the first A-share and B-share company to issue shares at the same time. It has been ranked first in the domestic color TV industry for many years. However, Konka entered the downtrend channel afterwards. Earlier, the reasons for the downgrading of small and medium-sized shareholders as a result of Konka pointed out that problems in the system and corporate governance structure led to the decline in the performance of Konka in recent years, the backward status of the industry, and the slow growth of asset size.
In the future, how will Konka become the focus of attention through the rejuvenation of the new management team, and Liu Dan’s choice for Konka to revive the transformation is Internet +. Recently, the newly elected Konka President Liu Dan’s media meeting has proposed that Konka will launch a smart home strategy. To this end, Konka will transform products, value-added and old users into three tasks. In addition, in order to do a smart home, Konka will re-do the mobile phone business.
Internet+ is not a new word in 2015. However, all industries involved are hoping that they can get a little bit out of the word. In the home appliance industry, there are also a few companies that hope to increase revenue through Internet + concept or stock speculation. However, for Konka Group, because of the task of rejuvenation, the Internet+ appears to be particularly tangible.
In the early days when small and medium-sized shareholders objected to the major shareholder of OCC, OCT’s representatives had expressed their position on Bumpy’s network and hoped to select a younger management team with Konka’s background to embrace the opportunities in the era of smart home appliances.
And Liu Dan himself is the representative of Konka's "Zhao Zang School." According to public information, Liu Dan was the general manager of Konka Multimedia Qingdao Branch from 2001 to 2003; from 2003 to 2005, he was the deputy general manager of Konka Multimedia Sales Company; from 2005 to 2007, he used to be the Konka Multimedia Tablet Operations Center. Manager; July 2007, left Konka. After that, Liu Dan served as the general manager of TV in the TPV Technology Brand Division, the managing director of BOE Video, the vice president of Wise and the head of television business.
So, how will Konka's Internet+ start? Liu Dan stated that Konka's new strategy needs to do three things well. It is to do a good job of products and use good products to lead the market; through the “+Internet†to add value to products, Konka already has 10 million smart terminals and more than 3 million active users. The number of users accumulated by the Konka Call Center has exceeded 100 million. Through cooperation with strategic partners, we hope to turn them into Internet users. "We have space on the Internet Plus."
In order to support the industry upgrade brought by the Internet + or smart, Konka will regain its mobile phone business. In Liu Dan’s view, Konka can’t become “lighter and lighter†at the same time as it transitions to the Internet, and manufacturing capabilities are still the foundation of its own. The decline of the home electronics industry in Japan is closely related to manufacturing hollowization. He disclosed that "KONKA has newly established the intelligent terminal business unit and placed the OEM business on an important position. Konka's own brand is 10 million units, and 10 million units are OEMs."
The revitalization of any company is not a simple logic. In the design of Liu Dan, Konka will implement the "three soft, three hard" strategy in the future. According to Liu Dan, one of the “three softs†is Internet operation; the other is investment. Last year, half of Konka’s profits came from investment; third, real estate, in addition to the transformation project of Konka’s original headquarters, Konka will also develop real estate business in the technology park and help. Local governments build science and technology parks and lease out properties for their own use. The "three hard", one is the brand TV business, the second is the brand mobile phone business, and the third is the brand appliance business.
Winning geometry?
At present, the curtain for the rejuvenation of Konka's transition has opened. According to Liu Dan’s statement, Konka looks to be in the early stages on the Internet+ road. Internet + home appliances is a systematic project. It is not only a channel but also a change in the manufacturing industry. Intelligence and the Internet of Things are the direction. The integration of the Internet and home appliance manufacturing will also greatly reduce the asymmetry of production and sales information, prompting large-scale manufacturing to move toward personalized C2B customization. Therefore, the Internet of household appliances industry is still a long way to go, including Konka Group.
Specific to the Konka Group, the future of the Internet +, although the key is also full of variables.
On the one hand, Konka Group's Internet + transformation is at an appropriate time. Because the Internet+ trend of the entire industry is at an extremely early stage, some products of smart home appliances are still in the process of cultivating consumers. In this process, Konka will still have certain influence and radiation on the original brand advantage and customer groups.
On the other hand, companies that have Internet resources and most home appliance companies have cooperation, and this cooperation is loose. There are also some internet giants that have begun to customize their own Internet + home appliances, which will inevitably have an impact on the transformation of Konka. Therefore, whether or not it can cooperate with the internet giants who have mastered Internet resources can become a key link for Konka's smooth transition and whether it can be revived.
In the third aspect, from the perspective of intelligence, the mobile phone is currently recognized as the entrance and linker. Konka regains its mobile phone business and obviously intends to do so. However, the ironclad need to be hard, just find the entrance and link, and without content and hardware support, then, Konka's Internet transition is just a bubble.
Judging from the current situation, it is still necessary to wait and see just how far the Internet can start from the Konka Group.
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