Gree Group Chairman Dong Mingzhu

An elevator on the 6th floor of the Gree headquarters building is a striking cultural wall. Neatly written in the above three lines of golden characters, "Speak the truth, do practical things, stress principles, do good things, give dedication, and accomplish great things." This is where Dong Mingzhu must go to and from work every day. However, the previous word on the wall was "less talk empty words." "The three lines of words were proposed and written by me as the chairman of the board." Dong Mingzhu told me.

The woman who was born in 1954 in an ordinary family in Nanjing, Jiangsu Province, became the famous iron lady in the business world. He was named “50 Most Influential Business Women in the World” by the US “Fortune” magazine eight times. She is strong, bold and unrestrained, acting decisively, forcing technicians to make breakthrough innovations, and his staff are “bitter”; but he also promotes the culture of honesty and sunshine internally, allowing the team to “see the factory as a home”.

She admitted that it is the culture of honesty that keeps Gree always motivated by innovation. Because "Fudged consumers, consumers will abandon you." Only genuine innovation and high quality products will keep consumers' hearts.

“My dream is to let Gree go to the world, let the people of the world respect this brand, and because we Gree let more people understand China, this is an indispensable responsibility for the development of our real economy. This is the Chinese entrepreneur. a social responsibility."

"21st Century": Gree has always had the talented team of talented people in the industry and a complete mechanism to promote employee growth. What is your "talent concept"?

Dong Mingzhu: I think the strategic positioning of the company itself is very important. More companies see short-term benefits, and Gree will sum up experience and where our long-term development is.

The social responsibility that companies have to assume determines your choice. Although we are a competitive industry, it is very difficult and we have encountered many problems and difficulties that we did not think of ourselves. However, it may take a time course for us to firmly believe that our own integrity will affect others, but I feel that we must bear it. We cannot influence our strategic decisions because of the external environment.

First, in the financial crisis, we made a commitment not to lay off employees. What should we do if we do not lay off employees? How do these employees survive? Internal management, cost control, including technology upgrades.

In the past, we thought that the technical upgrade was a face-lift. You are a party. I become a long one. If you are a long one, I will become a round. I talk to their technical staff. This is called a mock or modified type, and there is no real creativity. We place more emphasis on breakthroughs in innovation. In this field, we infiltrate everyone, not only technical personnel but also every employee. I think that innovation is not a change in technology, technology is the result of innovation, and more is the change in corporate culture. The innovation I understand is that we start all employees. An ordinary employee can demonstrate innovation ability. And this innovation force can shake all people. Innovation is a kind of self-challenge. When we were doing more than 80 billion yuan at the time, the number of employees was more than 94,000. Last year it was 100 billion, only 80,000. What did our people do? We let more people train. After the financial crisis passed, our country was faced with such uncertain conditions that the economic situation may decline. Everyone has a kind of a kind of feeling that there is a little air of solidification, and it needs more enthusiasm, passion and responsibility.

Second, the salary of our employees keeps increasing. This year's average salary per person plus 600 yuan/month, 80,000 people, how much money will be added in a year. The number will increase as soon as one sees it, but it must be added because the company is developing. In order to make their employees live better, they should not be allowed to live in dire straits. We are not a simple investment. This is unsustainable. It is sustainable to cultivate every employee and think that the value of life can be reflected, including helping many rural households to switch to non-agricultural households and training employees' skills. Gree Electric's development, I think it is a little, honesty, and win-win, these four words do not forget, there are ways to be able to face real problems and find a solution.

We engage in one person and one bedroom, and cultivate some outstanding elites through the improvement of the environment. Sometimes I see Japanese companies that look very good, but when I say something rude, they are still immersed in the management model of the past. I believe that good companies must not only have the idea of ​​honesty and win-win, but more importantly, keep up with the times.

"21st Century": How to build the best talent into a team?

Dong Mingzhu: There was a sense of innovation ten years ago. Why did it happen? At that time, I told the truth and highlighted two words: honesty. We are soberly aware that consumers are fooled and consumers will abandon you. We rely on advertising, advertising is a green leaf, but we can never replace safflower. If the product is not good, how many products have been smashed, where is the strength of the brand, and what is the brand? I told them that it is very simple. , is the quality plus quantity, is the brand, there is no quality, no quantity, because the quantity is a short-lived thing, your brand is an instant matter, or to use quality to support.

I have been able to trace back things that I have been using for so many years. I am glad that there are no wrong places. If there is no quality to support, it is a fraud. Marketing is a service. If you want to do a good job, you must have quality to support it.

Innovation is an eternal thing. Innovation is not a point. It is a corporate culture. Everyone has a sense of innovation in order to truly realize innovation. It is not that I am developing a patent today. One product comes out and I innovate. I am an innovative company. That is still a point. Gree Electric is very proud of its 20 years of development as an independent innovation, because independent innovation has its own brand.

My R&D team did not have a well-paid person. There was no airborne. The most satisfying thing was that all of them were college students. Just after graduating, some of the theoretical things were far from the actual ones. We should give him such a thing. Platform, give him a chance. It is not for the salaries that talents stay. It is because he can feel that I am respected here. Respect is what everyone wants. It is also important to create an environment where he is respected. When a technology is developed and successful, others can thank him. This is also respect. It is not how much money he has. Many people in China are very rich and not necessarily respected by others.