Radio and TV development difficulties and resistance, waiting to be eliminated without change

One, broadcasting safety hanging mouth, understand the government style



Broadcasting and Television emphasizes the safety of broadcasting. It is deeply rooted in the bone marrow. Every year the Spring Festival, National Day, and the two conferences and other nodes, the whole industry will not have to think about what has developed. Safety broadcast is the first one, and it has invested a lot of manpower and material resources to this end.

However, as time went by, the government considered this as a separate matter within the radio and television, but it did not see any return. But what is the Internet doing? Yesterday was informatization, today is cloud computing, tomorrow is the Internet of Things, and even the Prime Minister has been cheated by the Internet. What is actually called is not important. What is important is that the resources behind it are continuously entering these areas.

Broadcasting and television, in addition to broadcasting security, but also try to understand the government's 10,000 kinds of style, to keep up with people's jealousy, talk about running resources.

Second, price hearings become normal, do not understand market prices

The pricing of this radio and television has always been implemented by the government. You need to increase the price to keep up with the pace of the CPI, but also apply to the government for price hearings. Even if you are successful in gaining approval for the price increase, you are met with the blood of the people who are being smashed. The actual situation is that in the 1990s, the cable TV subscription fee was almost 10 yuan per month, but now it is only 20 yuan. In the same period, inflation is not 10 times but also 5 times.

People's telecommunications are more savvy, formulate a wide range of packages, prices hide with you, gradually the market price was recognized by the government. Now that the telecommunications business is going to set a price, what price hearing does it not do? The thinking of radio and television should be changed. We cannot expect the government to open a price hearing to increase the price. We must rely on our own brains to overcome this obstacle.

Third, business is still the same, capital effects will not be used

Radio and television not only have fewer listed companies, but also the annual reports and annual meetings of radio and television are focused on how much income and how much profit they have. These are hard targets for KPI assessment. However, besides the annual BAT of the Internet, the annual report and the annual meeting, in addition to earning a lot of money, other companies are basically emphasizing users and profit expectations, making more losses at a loss.

The key point is that the capital market still believes that you have worked hard to complete the KPI, and the valuation of the price-earnings ratio is also 2,30 times. The Internet and new media are 5, 60 times normal, more than 100 times. why? I am afraid that apart from future expectations, the difference in business thinking is also crucial.

Therefore, broadcasting and television do not only have to step up the docking of the capital market, but also let people know more quickly. We must also face the capital to tell a good story and tell a good story. When the business model is open, everything is open. Short-term revenue and profits are not so important. This part of the account can be done.

Fourth, the Taiwan network is gradually drifting away, outsiders into the trend

According to reason, wired networks and television stations belong to broadcasting systems, which can be described as brothers. The actual situation is that the relationship between cable networks and television stations has not always been so harmonious. Both parties have been arguing over landed fees, transmission fees, and copyright authorizations. The cable network and television stations have lost much of their interaction with the “Taiwan” network for many years. Traces.

Therefore, we have seen that cable networks are playing DVB+OTT with the Internet. They have transformed themselves from the media to the media. TV channels are only one but not all of the components of the cable network business. Their revenue share is also reduced from 100% to 60%. about. The television station not only sells Internet content to the Internet, but it also interacts with the Internet to play with the Internet. Even Tencent has launched a WeChat TV to “deceive” people. The rise of these new media is so fast. In addition to their own efforts, radio and television are also contributing!

Nowadays, there is value in cable channels and television content, and people can play with you. Wait until the ditch of the Internet is wide enough, the content is more quality, and who will take radio and television seriously.

Yesterday’s behavior in newspapers in exchange for today’s results is a lesson. Is this radio and television broadcasting a step in the way? The radio and television system still needs to unite. At least, negotiations and bargaining will be much higher.

Fifth, the content will only be scissors, and the effectiveness of Dongshi must be learned.

Wu Mei’s attack on the chest was accompanied by speculation, and everyone’s aversion to radio and television was raised by two levels. However, the chest of your TV drama Wu Mei Niang was cut, but is the Internet still more "big breasts" still exist? Especially those so-called self-produced plays and micro-movies, many of them are dancing on the red line. You cut it, only where you didn't cut it.

Regarding this content, radio and television don't just want to scissor it. This cuts the scissors and eventually cuts it off. What is radio and television to do? It is necessary to arguably strive to use the same standards as the Internet. What should be put in what should not be put. These people are all the same, using intangible scissors to replace the tangible scissors. If only broadcasting and cutting, the difference between scissors and scissors is not great.

We can see it. These strictly speaking are not the shortcomings of radio and television, these are the responsibilities of strict history, but also the formation of inertia. However, under the turbulent changes of the outside world, the broadcasting and TV industry must also keep up with the development of the government, industry, and industry. Where there are obstacles, we must break through. We must consolidate the favorable areas and reshape them through changes.

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