Recently, the well-known smart projection company Mimi launched the 1080P non-screen TV, the release of a non-screen TV to subvert the traditional TV rhetoric within five years, in addition to the projection of course there are hot VR, it was said that VR and TV screen has been a direct confrontation It's hard to avoid. After ten years, if you buy a VR device, you don't need a TV.
The current situation of TV looks very miserable: Faced with the pinching of VR and non-screen TV (smart projection) products, it also played a guilty affair: the wave of Smart TV set off by LeTV has been deeply influencing the television industry in recent years. In 2015, the penetration rate of smart TVs has reached 85%, and intelligence has become a standard. In addition to commercial TVs such as hotels, 90% of televisions are Internet TVs. It can be seen that the disruptive nature of the Internet technology era is much faster and stronger.
Whether it is a PC or a smart phone, whether it is a VR or a TV, whether it is a non-screen TV or a holographic projection, the essence of these products is "a piece of screen" for the user. Only the screen has different sizes, different functions, and different scenes. It is temporarily called " Screen economy."
Which screen will win the future?
1. In terms of attributes, TV screens and smart projections are "screens that belong to many people." They are shareable; and VR is "a screen belonging to you." It is private.
2. In terms of mobility, TV screens and smart projections are all "fixed devices." They are confined to the living room. VR is a "movable screen." You can carry it with you.
It is for this reason that the value of VR is that people do not need to sit in the living room to “watch TV together†but can use VR devices to “watch TV†together in different places or watch TV in a “virtual living roomâ€. . Also, in addition to watching video programs, VR is still a gaming device, and television is weak in gamification.
Therefore, VR and television have a huge difference. However, it will not replace TV. People still need a "sharing screen". Imagine preparing a VR helmet for adults and children in the living room. People cannot see each other's true colors. They are against human nature and may not be the mainstream of the family.
Projection and VR are two opposite directions: one is to “magnify the field of vision†and strive to expand the physical space; the other is “virtual field of vision†to create a huge virtual space. The visual effects that VR can achieve can be borderless, similar to IMAX, beyond the average projector. Looking back at the projector, although the equipment is getting smaller and smaller, it has two major limitations: First, a large enough projection background is needed; Second, a large projection distance is required, both of which impose requirements on space.
In China's current stressful living environment, I am afraid it will be difficult to replace TV, but some conditional families should still choose such a product, but they will not give up TV. It is more optional.
So what is the conclusion?
The impact of VR and projection on television is absolutely fierce, but it is impossible to say that television is completely "subversive". It can be predicted at least in the next 5 or 10 years: TV will still be the protagonist of the living room. VR And projection is a supporting role. Of course, will VR be better than TV? The possibility is very high, because VR is "individual" and television is "home". In terms of absolute demand, the potential demand for VR is several times that of television.
Xiao Bian believes that: In the more distant future, the biggest way out for TV may be to combine with "augmented reality technology." People can enjoy the immersion of virtual reality devices and share their entertainment experiences with their families, but this will not become mainstream in the short term. The innovative subversive nature of Internet technology is too strong. Have you ever felt the great changes in the era? Add WeChat: ngxg66 Here are the hottest current affairs analysis of the latest business information to help you grasp the trend!
The current situation of TV looks very miserable: Faced with the pinching of VR and non-screen TV (smart projection) products, it also played a guilty affair: the wave of Smart TV set off by LeTV has been deeply influencing the television industry in recent years. In 2015, the penetration rate of smart TVs has reached 85%, and intelligence has become a standard. In addition to commercial TVs such as hotels, 90% of televisions are Internet TVs. It can be seen that the disruptive nature of the Internet technology era is much faster and stronger.
Screen war
Whether it is a PC or a smart phone, whether it is a VR or a TV, whether it is a non-screen TV or a holographic projection, the essence of these products is "a piece of screen" for the user. Only the screen has different sizes, different functions, and different scenes. It is temporarily called " Screen economy."
Which screen will win the future?
1. In terms of attributes, TV screens and smart projections are "screens that belong to many people." They are shareable; and VR is "a screen belonging to you." It is private.
2. In terms of mobility, TV screens and smart projections are all "fixed devices." They are confined to the living room. VR is a "movable screen." You can carry it with you.
It is for this reason that the value of VR is that people do not need to sit in the living room to “watch TV together†but can use VR devices to “watch TV†together in different places or watch TV in a “virtual living roomâ€. . Also, in addition to watching video programs, VR is still a gaming device, and television is weak in gamification.
Therefore, VR and television have a huge difference. However, it will not replace TV. People still need a "sharing screen". Imagine preparing a VR helmet for adults and children in the living room. People cannot see each other's true colors. They are against human nature and may not be the mainstream of the family.
Projection and VR are two opposite directions: one is to “magnify the field of vision†and strive to expand the physical space; the other is “virtual field of vision†to create a huge virtual space. The visual effects that VR can achieve can be borderless, similar to IMAX, beyond the average projector. Looking back at the projector, although the equipment is getting smaller and smaller, it has two major limitations: First, a large enough projection background is needed; Second, a large projection distance is required, both of which impose requirements on space.
In China's current stressful living environment, I am afraid it will be difficult to replace TV, but some conditional families should still choose such a product, but they will not give up TV. It is more optional.
So what is the conclusion?
The impact of VR and projection on television is absolutely fierce, but it is impossible to say that television is completely "subversive". It can be predicted at least in the next 5 or 10 years: TV will still be the protagonist of the living room. VR And projection is a supporting role. Of course, will VR be better than TV? The possibility is very high, because VR is "individual" and television is "home". In terms of absolute demand, the potential demand for VR is several times that of television.
Xiao Bian believes that: In the more distant future, the biggest way out for TV may be to combine with "augmented reality technology." People can enjoy the immersion of virtual reality devices and share their entertainment experiences with their families, but this will not become mainstream in the short term. The innovative subversive nature of Internet technology is too strong. Have you ever felt the great changes in the era? Add WeChat: ngxg66 Here are the hottest current affairs analysis of the latest business information to help you grasp the trend!
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