In August 2006, Deputy Secretary-General of China Lighting Association, Mr. Dou Linping, accompanied by the editor-in-chief of this newspaper, Liu Hongyi, paid a special visit to the chairman of the “Jiameizhiguang Operation Modeâ€, Chairman of the Board of Directors of Jiangmen Hetang Jiamei Lighting Appliance Factory, Zhao Jiefeng, on commercial lighting. The industry's "Jiameizhiguang operation mode" talked with Chairman Zhao Jiefeng.
Time slipped through the fingers and quietly entered the January 13th, 2007. Secretary Dou is in the midst of busy schedule, accompanied by the editor-in-chief of this newspaper, Liu Hongjun, and the chairman of Zhao Jiefeng on the operation of “Jiaguangzhiguang Operation Modeâ€. In-depth exchanges on sensitive issues such as conditions.
Specialty stores, chain stores, franchise stores... The lighting industry has been booming in recent years, and the “Gambling Light Operating Model†once dazzled the commercial lighting industry. After many interviews, our reporter finally had the honor to have an interview with Chairman Zhao Jiefeng of Jiangmen Hetang Jiamei Lighting Appliance Factory.
Reporter: Mr. Zhao, can you talk about how you changed from a dealer to an owner of production, distribution and sales?
Zhao Jiefeng: It is very simple. I feel that I am driven by a sense of responsibility. I used to be a shareholder of a certain brand and the general distributor of the brand in East China. It is normal for the joint-stock company to split due to the inconsistent management ideas of the shareholders. However, after giving up the operation of the brand, how to deal with the brand. Responsible for the downstream distributors who worked together, became a problem that I once confused. It is my important job to seek reliable and cost-effective commercial lighting products for the downstream dealers. After some market comparisons of commercial lighting products, I was almost incomprehensible. Under the advice of my friends, I registered the trademark of “Jiamei Zhiguang†and invested in the establishment of Jiangmen Hetang Jiamei Electrical Appliance Factory. The factory is completely modern enterprise. Management mode operation, quality and safety certification for the series of products of “Jiamei Zhiguangâ€, which laid the foundation for marketing. Reporter: Mr. Zhao, under what circumstances, you are inspired by the “Jiamei Light Operation Modeâ€. ? How do you manage the operation mode of Jiameizhiguang? What is the current effect? Can you talk briefly?
Zhao Jiefeng: There is nothing to talk about. During my many years of distribution, I have met many small-scale single-product manufacturers. Their products are of good quality and cost-effective, but they do not have enough human resources and financial resources to operate the brand market. How to turn these enterprises into a rope, to operate a common brand, how to recommend these cost-effective products to the majority of users, how to better serve the users, after meditation, I advocate the operation of Jiameizhiguang operation mode, from After the Guangya Exhibition in 2006, the market began to be launched. The operation mode of Jiameizhiguang reflected its vitality in the field of commercial lighting marketing. The foothold of the product segment is steadily consolidated, and more than 30 single-product manufacturers have joined. The sales team is constantly growing, and the number of long-term contracted large-scale sellers has exceeded 60, which is beyond my expectation. Of course, this also proves with the fact that "high-cost products + good service = sales" conclusion.
Reporter: This also shows that Zhao has a keen and wise understanding of the market. However, from the birth of Jiamei Zhiguang, there have been some "non-considerations". What do you think about Zhao?
Zhao Jiefeng: The existence is reasonable. I am not concerned about what others say. I am concerned about what I should do. I will rely on the Hetang Jiamei Lighting Appliance Factory to expand the operation mode of Jiameizhiguang. I will continue to develop it based on my interpretation of commercial lighting. New products, constantly optimize the service, constantly improve the cost performance of the products, and give the majority of dealers the social responsibility.
Reporter's Notes: I have had a lot of conversations and contacts with Mr. Zhao Jiefeng. Especially during the "non-consideration" in 2006, I have repeatedly wanted to ask him to speak and clarify and clarify, so as to avoid the market bringing him more. misunderstanding. Every time he smiles and euphemistically refuses, he always repeats the sentence: I don't care what others say, I only care about my responsibility! Compared with the reputation of the “great crocodile†formed by the industry, Zhao Jiefeng is actually a person who is quite low-key and has a relatively simple life. There is no shelf for “predatorsâ€. This may be the mystery of his success!
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