Recently, Dongguan Yongxing Electronic Technology Co., Ltd. (hereinafter referred to as Yongxing Electronics) and Shenzhen Guoning New Energy Investment Co., Ltd. (hereinafter referred to as Guoning New Energy) reached an agreement. In the future, Yongxing Electronics will further utilize the sales channels of Guoning. Develop the domestic market. Yi Xingshang, chairman of Yongxing Electronics, said that he hopes to expand resources in the commercial and civil LED lighting market through cooperation and integration.
Leverage the power of channels to promote their own brands
According to Yi Xingshang, Yongxing Electronics has mainly accepted orders through four large-scale exhibitions at home and abroad every year. However, such orders are not stable, and it is easy to appear that “there is no last meal†and it is difficult to support enterprises. Continue to develop. In addition, self-built sales channels will face greater financial pressure, which makes Yi Xing still difficult.
According to reports, Shenzhen Guoning New Energy Investment Co., Ltd. was established in March 2004. It is an energy-saving service operator listed in the US earlier. The company mainly provides contract energy management overall solutions for enterprises.
The reporter learned that the company plans to build more than 500 Guoning Experience Halls in 2016, covering all cities above the prefecture level. Yongxing Electronics hopes to quickly occupy the terminal market by taking advantage of the advantages of Guoning New Energy.
Yongxing Electronics has also established a branch office in California, USA. Currently, it has developed and produced a large number of LED lighting fixtures for home gardens for the North American market. "In the future, we will focus on the domestic market and walk with the two legs of the overseas market." Yi Xingshang said.
Another way to deal with price wars
"Since last year, the LED market has entered a period of growth, but there are some irregularities in the industry." Yi Xingshang told reporters that some LED companies are pursuing output value rather than profit, and the unit price is very low. In his view, some industry giants have brought huge amounts of capital into the LED market, and their cost advantages make it difficult for SMEs to parry, so they need to find another way.
According to Yi Xingshang, most of the well-known LED companies in Dongguan will focus on municipal engineering and do not need to directly face the channels of the end consumer market. Yongxing Electronics hopes to dig deep into domestic commercial lighting through the integration of resources. Civil lighting market. However, to take the path of commercial and civil lighting, it is necessary to have direct sales channels to the terminal market. Therefore, this cooperation between Yongxing Electronics and Guoning New Energy was promoted.
The industry also believes that although the current policy environment is very favorable for the development of the LED industry, market segmentation is still inevitable. “There are great opportunities in every field such as municipal engineering, commercial transformation, industrial use, and civil use. Enterprises must first identify their own positioning,†he said.
Yi Xingshang also agrees with this view. "The next step will be to further market orientation and create a unique competitive advantage." He believes that the future development of Dongguan LED industry is bright, and different companies can find different market entry points according to their own characteristics and can share this huge market cake together.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
Leverage the power of channels to promote their own brands
According to Yi Xingshang, Yongxing Electronics has mainly accepted orders through four large-scale exhibitions at home and abroad every year. However, such orders are not stable, and it is easy to appear that “there is no last meal†and it is difficult to support enterprises. Continue to develop. In addition, self-built sales channels will face greater financial pressure, which makes Yi Xing still difficult.
According to reports, Shenzhen Guoning New Energy Investment Co., Ltd. was established in March 2004. It is an energy-saving service operator listed in the US earlier. The company mainly provides contract energy management overall solutions for enterprises.
The reporter learned that the company plans to build more than 500 Guoning Experience Halls in 2016, covering all cities above the prefecture level. Yongxing Electronics hopes to quickly occupy the terminal market by taking advantage of the advantages of Guoning New Energy.
Yongxing Electronics has also established a branch office in California, USA. Currently, it has developed and produced a large number of LED lighting fixtures for home gardens for the North American market. "In the future, we will focus on the domestic market and walk with the two legs of the overseas market." Yi Xingshang said.
Another way to deal with price wars
"Since last year, the LED market has entered a period of growth, but there are some irregularities in the industry." Yi Xingshang told reporters that some LED companies are pursuing output value rather than profit, and the unit price is very low. In his view, some industry giants have brought huge amounts of capital into the LED market, and their cost advantages make it difficult for SMEs to parry, so they need to find another way.
According to Yi Xingshang, most of the well-known LED companies in Dongguan will focus on municipal engineering and do not need to directly face the channels of the end consumer market. Yongxing Electronics hopes to dig deep into domestic commercial lighting through the integration of resources. Civil lighting market. However, to take the path of commercial and civil lighting, it is necessary to have direct sales channels to the terminal market. Therefore, this cooperation between Yongxing Electronics and Guoning New Energy was promoted.
The industry also believes that although the current policy environment is very favorable for the development of the LED industry, market segmentation is still inevitable. “There are great opportunities in every field such as municipal engineering, commercial transformation, industrial use, and civil use. Enterprises must first identify their own positioning,†he said.
Yi Xingshang also agrees with this view. "The next step will be to further market orientation and create a unique competitive advantage." He believes that the future development of Dongguan LED industry is bright, and different companies can find different market entry points according to their own characteristics and can share this huge market cake together.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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