Global smartphone sales approach 1/4 of total shipments

Market research firm Gartner released a report that the global smartphone sales in the second quarter of 2011 increased by 74% year-on-year, accounting for 25% of the total mobile phone sales in the quarter. Among them, Samsung's mobile phones have performed outstandingly, and the flagship model GALAXYSII, which was just listed, has sold over 5 million units as of the end of July.

Another research organization IDC data shows that in the second quarter of 2011, Samsung became the fastest growing brand of smart phones in the world. In addition to mobile phones, as an important part of Samsung's smart devices, Samsung tablet computers are also frequently used in recent actions. The tablet PC GALAXY Tab 10.1 (P7510) that had been unveiled before was officially sold in the country a few days ago. It is known as the most powerful competitive product for the Apple iPad 2. GALAXY S series against the iPhone series, GALAXY Tab series against the iPad series, in the "post-Jobs" era, Samsung has become Apple's biggest rival in the field of intelligent terminals.

The strongest competitor in the post-Jobs era

On August 24, US time, Apple’s soulman and former CEO Steve Jobs formally resigned, and the "post-Jobs" era opened by him was quite "cheap." On the overall market share, Google A ndroid took the lead. But to calculate the sales of smart terminals, no matter if it is a mobile phone or a tablet computer, Apple is still unbeatable. Who can shake this situation? Regardless of whether feature phones or smart phones are among the world’s top three Samsungs, it is undoubtedly the most capable of “attacking”.

"The continued growth in smartphone sales is at the expense of the decline of feature phones (non-intelligent machines)." Roberta Cozza, principal analyst at Gartner, said that consumers in mature markets are giving up on feature phones and choosing low-end Android phones. . The implication is that the change in the total volume of the mobile phone market is far less than that of smart phones.

According to statistics from Gartner, global mobile terminal sales totaled 428.7 million units in the second quarter of this year, a year-on-year increase of 16.5%, which is insignificant compared to the 74% growth rate of smartphones. In addition, according to Gartner's research report, 1 out of 4 mobile phones sold worldwide are smart phones, accounting for 25%. A year ago, the ratio was only 17%.

It is worth noting that the report specifically mentioned Samsung mobile phones. Samsung, as a brand that has been working at the same time as Nokia, has performed well. According to statistics, in the market share of the period, Nokia still topped the list with 22.8%, but it lags behind 30.3% in the same period last year. Samsung took a second place with 16.3%, further narrowing the distance with Nokia.

Strong flagship smartphone performance

“Good performance in the smart phone market also helped Samsung gain more market share.” According to Gartner, Samsung’s mobile phone sales achieved strong growth in the second quarter of this year. For example, GALAXYS II, which was introduced to the market before the next generation of Apple mobile phones, sold well and became the most popular smart phone.

“At present, Samsung has become the world’s third-largest supplier of smart phones.” According to IDC statistical data from market research institutes, Samsung’s share of the global smartphone market soared from 5.1% in the same period of last year to the second quarter of 2011. 17.2% became the largest increase in smartphone manufacturers.

On the other hand, Samsung's aggressive marketing strategy has earned Samsung a lot of money. Recently, the three major operators in the country have signed up to sign Apple and sell iPhones, but Apple has remained silent. In contrast, Samsung appears quite high profile.

According to reports, following the introduction of three 3G format versions of GALAXYS last year, Samsung stated that GALAXYSII is still continuing its strategy of fully supporting the customization needs of China's three major operators. After the launch of the open version of GALAXYSII, Samsung will join hands with China Mobile on August 30. A customized version of GALAXYSII (I9108) was released in Beijing. After that, China Unicom's customized version and China Telecom's deeply customized dual-network dual standby version GALAXY SII will also be listed one after another.

In addition to smart phones, Samsung also appears to be "in direct confrontation" with Apple on tablets. Recently, GALAXY Tab 10.1, a new-generation flagship product of Samsung Tablet PC, was held at the same time as the first sales meeting in 33 cities including Beijing, including Guangzhou, Shenzhen, Dongguan, Zhongshan and other cities in South China.

Viewpoint

Samsung aggressively attacks online retail channels

Samsung recently launched aggressive marketing campaigns on the Internet, including the ability for consumers to order online models at Samsung Mall and Samsung Taobao official flagship store. During the pre-sale period, the order will be placed and full payment will be made. Consumers will firstly experience GALAXY Tab 10.1 (WiFi version) and GALAXY Tab 8.9 at a price of 3688 yuan/3488 yuan.

From price to configuration, the smell of gunpowder pervades between Samsung and Apple. Apple's terminal equipment has always been known for thin, and it is understood that the listing of the Samsung GALAXY Tab 10.1 body thickness of only 8.6 mm, weight 565 grams, is currently the world's thinnest tablet PC, and launch Samsung network ring in the Android system Function: social circle, reading circle, film and television, music circle and other resource platforms.