This year laser TV (projector with ultra-short focus projection) has become the focus of the Internet brand. Recently, many brands, including millet and polar rice, have released new laser television products.
The meter is a breath-taking launch of three laser televisions, including 120-inch 4K two-color laser screenless TV T1 is 79999 yuan; 100 inches 1080p laser screenless TV A1 Pro is 29,999 yuan. The lowest 100-inch 1080p laser screenless TV A1 also reached 22,999 yuan, far beyond the thousand-dollar positioning of the ultra-thin projection products. This surprised many people.
As a star company that grew up from Chengdu Tianfu Software Park, Zhong Bo, the founder and CEO of Jim, once stated that the company’s goal is to sell three laser televisions to more than 10,000 units in one year. This new product form once again subverted the old product form, and the 80-inch LCD TVs will be overturned in the future. With the declining cost and the popularity of the market and awareness, it is believed that users will increasingly demand more than 100 inches of TV.
Why is the first laser TV not located below 10,000 yuan?
Recently, in the Rumi Experience Store in Raffles City, Chengdu, Hugo and the Rice Product Managers exchanged ideas; in their view, such pricing is actually two factors, the first is the introduction of laser television with traditional home appliance companies. In comparison, laser TVs are still very cost-effective.
Secondly, the reason why they were not set within ten thousand yuan was because they had designed samples of laser television according to the specifications within ten thousand yuan. They discovered that many aspects of performance must be discounted and cannot satisfy the user's good experience.
And in the price below 10,000 yuan, consumers actually compare the large-screen LCD TVs and laser TVs. At that time, Mizumi was also designing a 70-inch LCD TV for Sharp. Feel that if it is less than 10,000 yuan, the experience of the latter is not as good as the price of the product.
Based on the above two reasons, so the first launch of laser television is still standing more than 20,000 yuan.
However, this price actually includes a specially designed removable 100-inch light curtain, which also costs a few thousand dollars. The pole rice is sold as a whole system. This will also make the overall viewing experience better.
Polar Rice Laser Television A1
Experience experience:
1, Yan value solemn, sound good
In the current experience shop can see the meter A1, for example, the overall appearance of the cool black fashion, which uses a combination of metal and black walnut fuselage design, breaking the limitations of the previous timber, design also Made innovations. Ami meter A1 looks right and calm, with a warmer home environment. However, if you start later, it will be better to have more color choices.
At first glance, the meter A1 is relatively large in terms of volume. According to the product manager, there are actually two reasons.
The first is an excellent ultra-short throw ratio of 0.252:1. Place the A1 directly on the TV cabinet and shoot a 100-inch screen just 29 centimeters from the wall. Such ultra-short-focus laser projection equipment, it is best not to move easily after positioning, will result in deviation of the projection screen effect.
Secondly, in order to ensure the sound field effect, Mimi A1 did not deliberately do small things, and its sound effect was still worthy of recognition after the scene was heard.
2, victory over the brightness of the LED light source
The most important thing for consumers to buy projection products is that the picture effects will not be affected by ambient light. A1 completely solved this problem. With the laser light source, A1's brightness reaches 3000 ANSI lumens, and the viewing brightness is 2565 ANSI lumens. The effect is vivid even in the daytime or night. Of course, if a special background is set, it may even look like a mural.
Before the rice products are using LED light source, Tiger brother specifically asked the product manager, LED projector light source is far from the brightness level of the laser light source. This is why some consumers are now willing to purchase laser television.
Of course, the cost is not cheap. This time, the use of high-quality light machines provided by Zhongqiang Optoelectronics was adopted for this pole.
The ANSI lumen brightness is usually measured under the "peak brightness" of the product. In this mode, there is a color cast phenomenon when watching movies and television, and the quality effect will be compromised. In order to provide users with more intuitive and reliable brightness instructions, Polar meters believe that when marking the brightness of the projection products, in addition to the "peak brightness" should be added to indicate the brightness indicators that reflect the user's actual viewing experience - "Viewing brightness" . The viewing brightness is measured when the color temperature is set to 7500K-8500K. In this mode, the laser is the best for viewing without a screen TV.
3, colorful rich
Generally large-screen projection sports scene smear is more common, A1 is also equipped with a motion compensation function, so that large-screen viewing without smearing, more smooth; support HDR10 decoding, show more contrast between light and dark details; the same time, A1 also supports 1024 Grade grayscale, this feature has greatly broadened the scope of the color gamut, the official picture of the number of colors reached an astonishing 1.07 billion colors, showing a colorful and moving colors.
In addition to its own equipment level, the addition of a 100-inch light-resistant screen not only improves contrast, but also avoids distortion of the screen caused by uneven walls.
4, support voice intelligent operation
The meter A1 chosen this time has a good value for the remote control. It uses the black highlighting technology made by the mobile phone shell, and it also comes with a wealth of features. With one-piece design and ** battery charging, the bottom function switch button can be used to switch the volume key to focus.
There is also a sound recognition wake-up device integrated above the remote control. This time, Baidu cooperated with Miji, which will enable DuerOS to create an ultra-thin laser-free screen TV. The A1 equipped with DuerOS can complete the search and playback of movies and music through voice interaction. Listening to the presence of the product manager demonstrated a little bit of "salt and salt Mandarin", but the recognition success rate is also good.
Overall feeling:
After experiencing the product, Tiger feels that the light of the laser TV passes through the diffuse reflection of the screen. Such a picture will not be tired after watching for a long time. Compared with the traditional TV picture quality, it is more realistic and eye-safe. Laser TV is different from OLED. The laser display technology is based on projection and uses 100% pure color light source. The color has obvious advantages.
In the past we often talked about the best viewing distance. Some people think that the 100-inch screen is really huge. But in the past two years, with the evolution of traditional television, everyone has bought and bought more and more, and the diffuse reflection of laser television is not dazzling. Even a 100-inch screen will make the best viewing distance not as far as it seems. It is not necessary to buy a villa to get a laser television. Hugo's viewing distance of about 3 meters can also be accepted.
The development of laser television has so far overcome a series of technical problems such as resolution and single light source. From the price point of view, compared to the same size LCD TV prices are lower. Laser TVs can easily achieve 100 inches, and there is no problem with larger sizes. The 100-inch LCD TV is already approaching its limit.
Whether or not to spend more than 20,000 to buy a laser TV, Tiger believes that if it is a high quality requirement for the family's immersive viewing experience, it really can be considered. Why is it very important to build an experience store? It is because such products can only be converted and purchased if they are fully experienced online. However, if price-sensitive users can wait for some time, it is believed that with the sales volume of laser TVs in the entire industry, the procurement costs of many parts will come down, and the cost of the whole machine will also have room for decline.
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