“What does LED lighting bring to the channel? How do you turn over the small and medium-sized dealers, from the original second and third lines to a larger level, and the big distributors want to rely on LEDs to achieve its brand transformation, It is full of business opportunities and there is a crisis.†Zheng Liyao, general manager of Gaogong LED, said at the “Channel Strategy†summit by Sunshine Lighting.
During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods.
At present, China's lighting market has a capacity of 240 billion yuan, and LEDs have soared year by year. There is no monopoly brand of 5%, especially in the field of commercial lighting and industrial lighting, but it is believed that it will appear soon in the circulation field. Through years of market cultivation, the market began to accept LED lamps and light source products, mainly for indoor and outdoor lighting. There are not many advantageous enterprises with LED core resources, most of which are assembled enterprises, and the competitive advantage is not obvious. Therefore, the way we propose the brand channel is called: to the vast majority and to the finest, very high-minded and moderate.
During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods.
(Min Linsen, General Manager of Mulinsen Lighting)
At present, China's lighting market has a capacity of 240 billion yuan, and LEDs have soared year by year. There is no monopoly brand of 5%, especially in the field of commercial lighting and industrial lighting, but it is believed that it will appear soon in the circulation field. Through years of market cultivation, the market began to accept LED lamps and light source products, mainly for indoor and outdoor lighting. There are not many advantageous enterprises with LED core resources, most of which are assembled enterprises, and the competitive advantage is not obvious. Therefore, the way we propose the brand channel is called: to the vast majority and to the finest, very high-minded and moderate.
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