The home appliance industry took a 3.15 price war

The home appliance industry took a 3.15 price war This year, the home appliance industry selected the first round of price wars in the “3·15” high profile year, and launched a corresponding promotion plan for after-sales services that have been plagued by criticisms. The industry’s sources said that in addition to competing for attention, the company’s move is very It may be to divert attention and avoid excessive attention from the media and consumers.

Sales of home appliances started yesterday, covering almost all areas, kitchen and household appliances are the most significant, taking the boss's electrical [3.89% funding research report] as an example, "80% off plus 1,000 yuan after deducting 100 yuan," the promotion rate of the sales staff to see Unprecedented, Vantage, Sakura and other brands have also launched more promotional efforts than ordinary holidays. Appliance analyst Liang Zhenpeng believes that in the special period of “3·15”, the products that companies mainly consider will be concerned by consumers and the media.

In addition to the price, many companies also started to write articles for the most severe after-sales service for the first time. Household appliance industry observer Hong Shibin believes that enterprises adopt this type of enhanced service to attract consumers. The main concern is that a large part of home appliance complaints is concentrated in after-sales services. Service, if you choose the promotion point here, you can maximize the benefits of diverting sight.

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