Two centuries ago, the United States set off a wave of gold rushes. In this gold rush, many people flocked and were eager to dig more gold and get rich overnight, but not everyone has. With such good luck, at this time, some gold diggers discovered the business opportunities, jumped out of the gold rush and turned to serve the gold rushers. The gold diggers are not necessarily fulfilling their wishes, but the people who serve the gold diggers have thus opened up another "gold rush."
Even if this kind of story is placed on it now has a strong reference. If we consider the launch of Google Daydream as a wave of gold rush, then it will certainly be the major mobile phone manufacturers. They are the gold rushers in the story. So apart from the big wave of gold rushing, is there another road to wealth for the gold diggers?
Lei Fengnet.com interviewed several VR and VR-related industries on the issue of “What impact does the Daydream platform bring to the VR all-in-one machine manufacturers?â€. From their mouths, Lei Fengnet discovered several other opportunities hidden in the “gold rushâ€.
Light manufacturing does not develop is a wayIn the "When the cottage plate" factory encountered VR heat wave, how do they share? "In this article, Lei Feng network (search "Lei Feng Net" public concern) interviewed with the tablet starter billion environment VR. The factory that has been operating in Shenzhen as a "world factory" for many years naturally has his unique advantages - the ability to integrate supply channels and channels under existing lines.
For users who do not understand VR, let them rush out tens of thousands to buy a set of the best VR device set at the moment, they are certainly rejected. However, the current relatively inexpensive VR-based machine, at a price of between 2000-3000, will give users the idea of ​​"not as good as buying a mobile phone." According to billions of workers, sales of these VR all-in-one devices are not as good as low-end devices such as Cardboard. In the initial market, a thousand-dollar VR machine that is slightly better than the Cardboard experience not only plays a role in a better education market, but also ultimately leads consumers to buy.
Billion VR's strategy in this area is to follow the same path they used to produce flats and take the ODM route. The focus is on the production of cost-effective VR equipment and deep customization of equipment with enterprise-level customers, rather than primarily for the average consumer. So Daydream platform may provide some help and reference for them to optimize the system level, provided their hardware can meet the standard of Daydream platform. They will position themselves as a hardware solution device manufacturer, will not involve content development, there is no developer support plan, and it will not develop technology for location tracking. If they are allowed to do algorithm research, it may be another way out, but in the end it does not use its own advantages.
The author believes that there are more than 100 million companies in Shenzhen's supply chain and channels. There are various types of VR brands that have not been heard before. They can use their advantages to quickly produce VR products. Machine coming. They continue to be ODM manufacturers by virtue of their existing advantages as another “gold rush methodâ€.
Just right is a must, but cooperation authorization is also the only waySince there are ODM vendors, there are naturally design providers. This part of the manufacturers are mainly start-up companies. They often do not have a deep accumulation in the supply chain, and offline channels have yet to be developed. However, this does not prevent them from “finishing gold†in their own unique ways at Daydream.
Take IDEALENS as an example. In the author's interview with “Daydream platform big waves, how can domestic domestic VR machine manufacturers survive? When asked why IDEALENS CEO Dr. Song Haitao entered the VR all-in-one market, he replied that IDEALENS accumulated optical patents. And IDEALENS K1 and K2 are the accumulation of these patents. Dr. Song indicated that in the future, the indispensable part of their business model is to authorize ODM manufacturers. The goal is to achieve the future IDEALENS Inside.
They also have some VR/AR technologies in development. Therefore, the big wave of Daydream platform is not to let them face the competition with mobile VR, but rather to create more potential cooperative ODM manufacturers.
Another example is Pico. In Pico: On the Daydream platform, and in the interview with the mobile phone VR "Just Positive," Pico CEO Zhou Hongwei analyzed the advantages of the VR all-in-one vs. mobile VR, so he is not Think of VR as an opportunity to lose to mobile VR, but they are equal competitors.
Then he said that the two are not absolutely opposite relations. Mobile phone manufacturers such as Samsung, Huawei, Xiaomi have their own strong R&D capabilities, and they will produce a mobile phone VR or even a VR one. However, other mobile phone manufacturers may only focus on the design, production and production of mobile phones. They will not disperse R&D resources for VR. Pico, who has experience in R&D and production of VR all-in-one machines, may cooperate with these manufacturers and provide them with design solutions for mobile phone VR. Pico's first-generation device is a HMD product that is connected via a Type-C port with LeTV.
In the VR hardware companies have been everywhere, Daydream platform will again introduce mobile phone manufacturers to the competition, in the hands of a certain VR patent-related companies, especially start-ups, and then just seems to be not a wise choice, and it is better to rely on their own hands Some patents or design techniques and cooperation with companies that have a complete supply chain and offline sales channels are another “gold rush method†in this heat wave.
One machine is just the tip of the VR industry Regardless of the hardware of the VR all-in-one machine, in the hot wave of Daydream platform, in fact, the eyes need not be limited to the production and production of the all-in-one machine. If you slightly open your eyes to a little bit, in fact, the content production will become a “gold rush method†in the big waves. In "Mobile VR games will not fire? The developer responds in this way. In this article, the two developers analyzed the current state of development of mobile VR games - still exploring. When the rules of the industry are not determined, joining the war situation may provide a whole set of development rules for the entire industry.
At the same time, the article points out that how to solve the interaction is another problem that mobile VR faces. In response to this problem, in fact, there are solutions on the market, such as Ximmerse's optical tracking program they do, Ingerji's light gesture interaction program ... etc. These VR gesture interaction programs are applied to the mobile VR platform. VR interaction has become the next wave in the VR field, and the Daydream platform will accelerate their development and promotion.
Daydream platform for those who want to enter the VR field mobile phone manufacturers to clear the potential problems above the software optimization, they will be the main force of this "gold rush", but if you open up, we have discovered ODM, patents and design authorization , content development, location tracking, peripheral design, etc. In fact, many opportunities lie hidden under Daydream's waves. The above is just the tip of the iceberg. There are still many opportunities waiting for practitioners to discover.
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