On the edge of the North-East Second Ring, the writer sought for a while and finally found a glassy building in a tall building. Next to an abandoned locomotive and wate robots, as well as the smell of coffee radiating from the front desk, it is hard to believe that this is a company. Li Wei, the founder of Wuyaofang, said: “I want to change real estate, a heavy industry, so I would think of introducing VR.†It was like a single-building building in a reinforced concrete forest. In the same way, it is self-evident. But is this a clear flow or a mudslide?
VR can make real estate light up too“Because Oculus was acquired by Facebook at the time, in October 2014, I set off to experience it in Silicon Valley. It wasn’t a pure pursuit of the company.†Li Zhen told immersive. The Oculus Rik DK2 was released at the time. The effect of the first generation of high-end VR heads is actually far less than it is now, and due to the lack of content, in fact, the first batch of experienced users can wear them to feel immersed.
Of course, for Li Wei, who has not been exposed to high-end headlines before, this seems to be an opportunity. "I immediately realized that this was the next big thing, so I thought of the industry I knew -- real estate. Because before we also tried Internet+, community O2O to make real estate, a stupid and heavy industry, brisk. VR may be the tool." Li Wei told the author.
Why do you say that? Take the case of Li Wei, who is currently doing VR viewing mainly. If you look at the housing in the traditional model, first of all, developers need to set up an actual model room, and leave the costs of building a house aside. The light time will take three months. And worry-free my room their VR Demo only takes a week.
Of course, these are the current conditions. In the early days of the company's business, it was not so optimistic. In the beginning, the first problem that Li Yong had to face was the scarcity of employees. At that time, there were fewer domestic VR developers, let alone real estate segments.
"The biggest problem we encountered at the time was that we didn't understand it, how to deal with dizziness, and what to do with content development. All these problems needed to be resolved. The progress of our R&D staff was very slow. At that time I went to the conductor (another one VR's start-up company) chatted for a while and then touched other small teams at the time, so they bought them. The next thing is very simple, meet these developers madly and win over them. Join in. This is the process of our team's initial expansion." Li Wei told immersive.
At present, there is no worry about the development team of my room has reached more than 100 people, only 30 people are responsible for the production of real estate Demo, other R & D personnel are responsible for solving some of the VR underlying optimization, and the development of new projects - this is not only limited In the real estate industry.
Although VR inspections can reduce the cost of our homes and quickly deliver developers' display projects, others say that VR viewing is a false proposition. Their point of view is: VR Demo cannot be a 100% restoration, there may be some beautification in the latter part, etc. At the same time, the purchase of a house is not a matter of a few people, and it is related to three families, and the current VR device can only be seen by one person. The most important point is that buying a house is not just about buying a house, but also considering other resources around the house, such as schools, hospitals, etc...
In response to this, Li Wei gave his own answer: "Those who say that viewing a room as a pseudo-proposition are merely standing in the perspective of critics to think about this issue. Is it false demand depends on whether anyone is willing to pay for it? —Our current business volume has been proven, and some people are willing to pay for it. How can this be said to be a pseudo-demand? And real estate VR cannot solve all the problems. It can solve three rigid problems, such as mentioning As for the time and cost of the model production, as well as the convenience of the customers to see the house. As for many people to see the room, we can only allow customers to alternate helmets, and did not think of a better solution."
Therefore, VR viewing can be regarded as an extension of traditional viewing, rather than as an alternative, and customers have already paid for this demand, but “multi-person viewing†is indeed a problem that must be solved, and conductors are The team has launched VRoomX in this area. This solution allows multiple users to experience "walking" and "interaction" in one or more experience areas at the same time.
"In the future, the business will be extended to cars!"Unlike other VR projects, the worry-free VR business of my house has already begun to make profits, and it has delivered part of it, but the ambitions of my house are more than that. For example, earlier this year IKEA launched VR to look at the furniture business. Li Lan thinks that VR can do more than just this. For example, the home improvement business, the sale of second-hand housing, etc., these businesses do not necessarily have to be 2B, but can also be made into 2C business.
Real Estate VR This cake is very large, worry-free my room is not the only company on the market to do VR show business, such as the first step to worry about the commander of my room, but also such as Dr. Fang VR, etc., from the VR room alone In part, it has already exceeded 20 billion yuan, not counting other related businesses, such as the second-hand home improvement mentioned above.
“We will also develop appropriate viewing services, such as AI shopping guides, which will be able to explain the rooms and home furnishings in the virtual space. We have already begun to promote this part of the business. During the shopping guide, we will also collect some of the users. The behavioral habits, on the one hand, are intended to increase the intelligence of AI shopping guides. On the other hand, they can also help us discover user needs and launch new products,†Li Zhen told the author. “Of course, our business is not just about real estate development. On the last, we started to make automotive-related demos - but at the moment we can only show them."
I followed the staff once again to the experience room located on the ground floor. Last time the author experienced the VR Demo of OCT. This time the author experienced a display of a car. You can use the handle to change the color and accessories of the car. , wheel decoration, lighting and so on. In addition to not being able to drive away, starting an engine, turning on a light, shifting gear, etc. will do everything. The most important thing is that the texture and lighting effects of the entire vehicle are much better than the average Demo. The staff told the author: "The next time you come back, you will be able to experience the full Demo. You can not only watch but also drive."
However, this is not the first time that the author has experienced VR to see the demo of the car. In the past, at the HTC ecology conference, the author had the opportunity to experience the demo of a car manufacturer. The demo is different from the Demo of the worry-free development of my house. More attention to detail allows the experiencer to dismantle or grab every part of the car. There is no doubt that the idea of ​​opening up a business outside of my room is good, but whether it can do better than other companies is a problem that needs time to be tested.
When I asked Li Lan about his vision for the future of the company , he frankly stated that he would like to build this company into a trading platform. This trading platform not only sells real estate, but also sells real estate-related services, even cars. So when the author asked about their financing situation, he said that he would have to surpass other companies and that this part of the money would be used to expand the company's overseas expansion.
We have already seen this company that was born out of a traditional real estate company start troting with VR technology and become a “clean flow†in the industry. However, we cannot yet predict whether Li Wei’s startup company can become his own. The "trading platform" has become a "debris flow" affecting other fields.
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