After investigating the Chinese market, investors from Silicon Valley, Amitt Mahajan, believe that China is likely to be a preemptive market for VR adoption. One of the reasons is that China has a unique offline consumer market.
There are many people who share the same thinking with Mahajan. Recently, Canadian VR game developer Archiact also joined the competition in the offline market in China. Toby, the person in charge of the Chinese region, received an exclusive interview and talked about the view of the VR offline market from the perspective of the game company.
VR game company offline program
At the Chinajoy&eSmart show at the end of July, Archiact joined the Super Captain of the VR offline solution provider to release the offline multiplayer system "Matrix". Toby told us that the current offline game solution lacks a good multiplayer game solution. Bucket Position is an open virtual reality gaming platform designed to provide offline players with a multiplayer gaming experience.
We understand that the current solution for the first generation of products is using the HTC Vive Head. Toby said that Archiact has already established cooperation with two hardware manufacturers in North America. In 2016, it may use Nomad Wireless Headset on the second generation of products to provide players with greater freedom of movement.
Why does a company that started with game development get involved in the offline business? Toby told us that the focus of Archiact is still on the R&D and distribution of the game. Although the cooperation program targets offline channels, the core is still VR game content. He said that of the four games that were first launched on the battlefield, two were independently developed by Archiact and Archiact will not run offline stores on its own.
Offline market requires different VR games
Founded in 2013, Archiact has a team of more than 80 people. Its independent research and development project, Lamper VR: Firefly Rescue, has won numerous awards and ranks among the top three in Google's official rankings.
In addition, Archiact also has a VR game distribution business. Toby told us that in the top VR games on the Gear VR, Archiact has signed more than 30 exclusive rights in China, and most of them have already been distributed to China.
Although the VR industry is still in its infancy, there are already many games on the market. Can these games be used directly in the offline experience store? No. Toby tells us that offline is not the same as online, offline games require that users who do not understand VR can quickly get started and get a good experience in a few minutes.
Because the audience is more popular, offline VR games must be set up to be more easily understood by novices. Toby said that due to the relatively short offline experience, the offline VR games are generally faster. In addition, the game must have a more simple and easy-to-understand mode of operation, with more shocking scenes.
VR will surpass the video game market
"When we talk about the VR line, we shouldn't be limited to VR. VR's offline is itself a phenomenon of experiencing the economy. Some things can only be experienced offline, such as watching a movie in a commercial complex." Toby told us.
In March 2016, Archiact obtained a multi-million dollar investment in March and July. Toby told us that “Most domestic players are in contact with the game or through the offline market, and the offline market is currently the more promising area that has been verified. Now that we have invested capital and have R&D and distribution capabilities, we will continue to develop on the line.â€
From Toby’s mouth, Archiact has more than 60 R&D teams in Canada and about 20 people in China. It is mainly responsible for the offline market in China. He believes that the current offline mainstream experience is video games, but later VR games will definitely surpass the video game market.
Usb4 40Gbps Data Cable,Customizable Usb C Data Cable,Usb Type C To Type-C Data Cable,Thunderbolt 4 Cable
Dongguan Pinji Electronic Technology Limited , https://www.iquaxusb4cable.com