The global smartphone research report in the first quarter of 2016 showed that the average selling price of smart phones in China rose from 1,380 yuan in 2013 to 1,714 yuan.
The sales of domestic mobile phone brands have this trend this year. First look at the price increases of several major brands.
Huawei: Compared with the foreign price of 599 euros (approximately RMB 4,415 yuan), Huawei's P9 domestic price starting at 2,988 yuan, many people shouted "Huawei conscience." In fact, the price of Huawei P8 in China last year was 2,888 yuan. The price of "Meyman 5" launched by Huawei in cooperation with China Telecom increased by 300 yuan compared to 2,99 yuan for "Maomang 4".
Meizu: MX6 is priced from 1999 yuan, before the MX4 and MX5's starting price is 1799 yuan, 200 yuan price increase, the ratio is already not low, more than 10%.
OPPO: The OPPO that has been making a fortune for a fortune, the price of this year's main model R9 2799 yuan is 300 yuan higher than last year's R7 2499 yuan.
Xiaomi: Even Xiaomi, who is shown on the label of “price-performance ratioâ€, has seen signs of rising prices this year. Although Xiaomi Mobile Phone 5 is the same as Xiaomi Mobile Phone 4 starting from 1999 yuan, the standard edition of 1999 yuan has its own RAM, body material, and even processor performance in addition to the storage space and the high version. Want to experience the top configuration, you have to earn 2699 yuan.
What do domestic mobile phone manufacturers who have been winning the market with price wars really think? Ducks and ducks think there may be some considerations below.
Too little profit
At present, the status quo of China's entire domestic mobile phone market is a state of "making money and making profits."
The majority of domestic mobile phones are low-end thousand yuan machines and about 2,000 yuan models, and these models, but also with "Qualcomm 820 processor, 2k resolution, 6GB memory, 128G memory, fingerprint identification, all metal "The fuselage" and other attractive configuration, so the profit is actually very thin.
Remodeling the brand image
Although the price is king, but have to admit that consumers sometimes have some "distorted" mentality: shop around, this thing expensive dozens of dollars, it must be a little better. For most consumers, it is not professional, and the word cost is not really understood by so many people.
So some brands may hold the mentality of wanting to beat: look at me and see me, my high-end atmosphere on the grade. You say I'm low cost? I call the brand premium. If you look at my spokesperson, you know there is a fan! So everyone also has to raise the price of mobile phones, the pursuit of a higher premium than before.
What will the mobile phone price increase bring? Brand promotion? Or product innovation?
After the price of mobile phones has increased, manufacturers have a certain amount of profit. They will consider the consumer's experience, remove some pre-installed software, and reduce advertising.
More profits also allow manufacturers to spare time to do some innovations in mobile phones, after all, domestic mobile phones are "too much like," not only like each other, and Samsung, Apple are like ... ...
However, if real profit space comes up, will there be innovation? Oh, ducks do not dare to assert ah.
Will handset sales increase sharply?
Under the premise that all mobile phone prices have risen, mobile phones have become a necessity. Consumers must use one of these phones to use them, so the overall sales volume will decline, but the change will not be significant. Anyway, you didn't have to be elected, right?
Ducks and ducks want to talk about domestic mobile phones
No matter what reason your users choose you. But in the final analysis, the future of mobile phone competition is still the competition of quality, configuration and technology. If you only raise the price, other parties will remain unconcerned... In the future, you may not be able to buy slightly if you lower your price.
This article from the Tencent News client from the media, does not represent the views and positions of Tencent News
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