Last Thursday, Sharp held a press conference in Tokyo, Japan, to disclose for the first time the news of the two parties' product development after they were acquired by the new owner Hon Hai.
According to the "Nikkei News" news, Sharp hopes to turn its TV business into a deficit in FY16. To achieve this goal, Sharp will cooperate with Hon Hai to supply high-end 4K TVs to the Japanese market and develop low-cost TVs for the large Asian market.
It is understood that Sharp TV sales peaked in fiscal year 2007, when annual sales were close to 810 billion yen (approximately 7.4 billion U.S. dollars), but since then Sharp's TV business has been declining, with sales of 370 billion U.S. dollars in fiscal 2014. Yuan, less than half of the peak. In the face of slumping sales, Sharp had to withdraw from the Western TV market and adopt other methods to restructure the TV business. For example, Sharp decided to focus on 4K TV and other high-performance models in the Japanese domestic market.
According to this line of thought, Sharp plans to release 7 new ultra-high definition 4K TV products in Japan in June this year. However, Sharp's strategy has recently undergone some adjustments: Sharp hopes to cooperate with Hon Hai and develop low-cost, mass-market TVs for China and Southeast Asia.
“Our idea is to develop TV together with Hon Hai and produce it at the Hon Hai Plant,†said Chu Chuanxiang, Chief Executive Officer of Sharp Corporation, at the press conference. “Hon Hai’s capital injection is expected to be harvested as soon as this year. result."
"We are expanding our business on the use of Hon Hai's production capacity and cost competitiveness, especially in overseas markets." He said, "TV may be the first product, and our cooperation may also cover White and smart phone business."
Sharp also said that in June this year will release a device in Japan, this product uses artificial intelligence technology, you can analyze the user's viewing preferences, and targeted to the user to recommend television programs and movies. It is reported that this device is priced close to 20,000 yen, can only be applied to Sharp Aquos brand TV, can provide video on demand services. Sharp hopes that this device will help Sharp boost sales of its Aquos TV series in the Japanese market.
According to the "Nikkei News" news, Sharp hopes to turn its TV business into a deficit in FY16. To achieve this goal, Sharp will cooperate with Hon Hai to supply high-end 4K TVs to the Japanese market and develop low-cost TVs for the large Asian market.
It is understood that Sharp TV sales peaked in fiscal year 2007, when annual sales were close to 810 billion yen (approximately 7.4 billion U.S. dollars), but since then Sharp's TV business has been declining, with sales of 370 billion U.S. dollars in fiscal 2014. Yuan, less than half of the peak. In the face of slumping sales, Sharp had to withdraw from the Western TV market and adopt other methods to restructure the TV business. For example, Sharp decided to focus on 4K TV and other high-performance models in the Japanese domestic market.
According to this line of thought, Sharp plans to release 7 new ultra-high definition 4K TV products in Japan in June this year. However, Sharp's strategy has recently undergone some adjustments: Sharp hopes to cooperate with Hon Hai and develop low-cost, mass-market TVs for China and Southeast Asia.
“Our idea is to develop TV together with Hon Hai and produce it at the Hon Hai Plant,†said Chu Chuanxiang, Chief Executive Officer of Sharp Corporation, at the press conference. “Hon Hai’s capital injection is expected to be harvested as soon as this year. result."
"We are expanding our business on the use of Hon Hai's production capacity and cost competitiveness, especially in overseas markets." He said, "TV may be the first product, and our cooperation may also cover White and smart phone business."
Sharp also said that in June this year will release a device in Japan, this product uses artificial intelligence technology, you can analyze the user's viewing preferences, and targeted to the user to recommend television programs and movies. It is reported that this device is priced close to 20,000 yen, can only be applied to Sharp Aquos brand TV, can provide video on demand services. Sharp hopes that this device will help Sharp boost sales of its Aquos TV series in the Japanese market.
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