The era of LED Xinmao Yu will never return

In June, Osram v. South Korea’s Samsung and LG alleged patent infringements led to a series of LED patent litigation. Samsung said that it has never infringed its patented technology and counterclaimed its infringement. It filed a lawsuit request with the Seoul Central District Court on June 10. The two giants faced each other and the industry suddenly became so engrossed that China’s LED screams were accompanied by concerns and questions.

In recent years, the rapid development of China's LED technology has become the world's largest application market with its strong momentum of development after it breaks through a series of technical difficulties and trade barriers. Major events helped boost China's LED development and widened its sales channels. The Beijing Olympics, the Shanghai World Expo, and the Guangzhou Asian Games have provided an excellent stage for the LED industry and also made remarkable achievements in China's LED technology. With the development of multilateral trade and accession to the WTO, economic globalization has provided a large environment for LED. After the baptism of the financial crisis and other baptisms, China’s LED companies have become stronger, constantly absorbing private capital and developing rapidly. After gaining capital support and expanding profitability, they have been listed on the market for a better development platform due to external factors, and have been listed for two years. There are as many as tens of companies, and it can be seen that LED will usher in the era of capital. In the “12th Five-Year Plan” that has just been released, LED is listed as a strategic emerging industry by the state. This policy tends to be whether it has entered the LED field. The companies, or companies that are preparing to enter, are excellent opportunities and challenges. Under the multiple encouragements of policy encouragement and enterprises, “Made in China” is bound to move toward new application areas and development platforms. Grasp the opportunities and cope with the challenges, China LED must first “strengthen the internal strength” before it can take off, both inside and outside can only make a name in the international market, engraved with the “Made in China” when the LED ushered in the “Created in China” and other great time? Can we finally get rid of the fate of OEM OEMs and realize innovative strategic transformations such as patented technologies? We will pay attention to the future growth and transformation.

LED industry aspect, agriculture, animal husbandry, fish and other fields have considerable prospects.

With the rapid development of LED and continuous penetration into the office, lighting, agriculture and animal husbandry and other special fields, the United States, Japan, South Korea and other countries rely on their technical advantages, the first LED lighting applied to agriculture. Studies have shown that LED light source radiation is more conducive to photosynthesis than plants. Therefore, LED has more advantages than traditional light sources in the field of agricultural lighting, mainly reflected in the following aspects.

First, high bioenergy efficiency. LED radiation energy can be completely absorbed and utilized by plants, greatly improving its biological efficiency compared with traditional light sources.
Second, increase the density and area of ​​plant cultivation. LED is a cold light source, the thermal effect of radiation spectrum on plants is much smaller than the traditional light source, even if close-range irradiation will not burn the plants, so it can achieve close-range irradiation of plants, so that not only can save greenhouse shelf space, but also Increase the space utilization rate, increase plant cultivation area and density, and achieve high quality and high yield.
Third, significant energy savings. LED lighting has more energy-saving advantages than traditional light sources in the field of agricultural applications. The traditional light source requires about 0.5 kilowatts of light source per square, while the LED needs only 0.3 kilowatts, so LEDs can save a lot of energy.
Fourth, trapping insects. The use of LED special wavelengths can not only effectively induce insect pests, but also reduce the use of pesticides. This not only provides guarantees for green ecological fruits and vegetables, but also saves farmers a lot of cultivating and weaving costs, protects the interests of farmers, and benefits the country and the people.
5. Due to the good effect of LED lighting and long service life, it is possible to use its special wavelengths for induction or trapping during grazing or marine fishing. Traditional light sources are difficult or impossible to meet these special application requirements. Therefore, the development of LEDs in agriculture and animal husbandry Applications such as fish and fish will bring a broader market for LEDs.

China is a big country with traditional agriculture. Agriculture is the foundation of the country. Agriculture plays an important role in ensuring the people's livelihood and prospering the market economy. At the same time, China is the world's largest producer of breeding seedlings and an export base with a large market share and promising prospects. It is firmly believed that in the near future, China's agricultural and sideline fruits and vegetables will become another pillar industry following traditional agricultural products. A large number of practices have proved that LED light source can not only effectively increase the photosynthesis of plants in the cultivation of fruits and vegetables, but also improve the yield and quality of greenhouse cultivation, and is conducive to agricultural production and export trade. With the continuous penetration and wide application of LED in special fields, LED belts The coming industrial innovation will play a role in accelerating China's independent innovation and prospering the market economy. Now that China's LED greenhouse cultivation techniques are becoming more mature, plant factory applications will become an important market for LED applications.

According to statistics, 80% of the world's LED energy-saving lamps are produced in China. Although the core technologies are still controlled by other countries, they will work together with policies, enterprises, and research institutes with the tendency of the “Twelfth Five-Year Plan” and the optimization and adjustment of industrial structure. In the future, China’s LED is bound to usher in the era of great prosperity. Breaking through core technologies such as LED will ultimately not be a dream. “China creation” will inevitably grow and develop, and an LED empire is forming.

Yiyi Skills to Restrain the Barbarians In March 2011, Japan Electronics was hit hard by the earthquake and tsunami. Toshiba, Sony, and other giants suffered from a decline in production capacity. The shortage of the market caused memory chip prices to soar once, and Chinese consumers and OEM companies had to endure Japan. The reason for the "indirect harm" brought about by the earthquake is that the dependence is too strong. Similarly, China's LED is also at the bottom of its industrial chain. Its core technology also relies on foreign imports. Due to patents or related technologies, LED development is quite immature. The specific manifestations are insufficient innovation, lack of competitiveness, and high energy consumption. With a low level of technology, various soft ribs cause China's LED to become powerless in responding to the ever-changing international market.

The closure of foreign patents has resulted in export restrictions. Therefore, before the risk of patents has yet to come, government functional departments should encourage enterprises to apply for patent protection, which can effectively protect and use domestic patented technologies. At the same time, companies must gradually improve themselves, strengthen imitation and technological innovation on the basis of digesting and absorbing advanced foreign technologies, try to take the path of Japanese and Korean companies’ technological growth, and “choose” the good, and pass through the core of their competitors. Patent improvement learning, improvement of technical effects and application for improved patents are an effective way to change the current status and avoid patent risks. In addition, to strengthen the cooperation between government and enterprises, government departments to play their role, boldly go out, while increasing At the same time, attracting investment, while encouraging enterprises to seize the opportunity, strengthen exchanges and cooperation with foreign giants, buy their core patents, and guide the healthy development of the industry. On the other hand, China's LED companies are small in scale and pose no threat to foreign giants. The possibility of patent litigation is temporarily small. Domestic LED companies are faced with the challenge of how to further improve their own technological level and build their own patent defense system. Therefore, when the LED giants have not raised their "accountability", they will seize the opportunity to speed up LED innovation research and development and patent application protection. They will be invincible and will compete with one another.

Outdoor 3.0 era, LED large-screen scenery infinite advertising people are always seeking new media to create a higher commercial value, LED is nowadays the most popular advertising media is highly respected, in recent years, LED in the field of advertising media development is rapid, with LED The media for the media has ushered in the era of great development with the wide application of new technologies and new materials. The LED advertising media exhibited at the 2011 Shanghai International Advertising Exhibition and Guangzhou LED Lighting Exhibition have their own unique features, from small LED signs to large HD LED screens and LED city lighting. There is no doubt that LED Its innovative forms, long service life and many other advantages set off a wave of LED. With the expansion of the use of LED range and the degree of enthusiasm continues to heat up, LED display media represented by high-definition full-color has become the current development trend of the advertising industry. After ten years of grinding, China's LED display has developed over the past decade, and its technology has matured. Among them, a large number of outstanding LED display manufacturers have emerged, such as Lehman, Chau Ming, Absen, and Hing Wing. Characteristics, their products also have their own characteristics.

Lehman Optoelectronics, as Shenzhen's first LED listed company, is characterized by high-definition as the dominant product, and its black beauty series 3000 hours average attenuation is less than 3%, Lehman's high-definition, long life, stable product performance, cost-effective advantages The perfect interpretation of HD in the end; Chau Ming Technology, committed to LED big production, not only for the Expo provide nearly 50 LED display, but also for the 60th anniversary of the National Day to provide a big screen, Heng Chen LED display in Beijing Tiananmen Square is said For the "National Face", Chau Ming has established a good reputation in the world with a series of successful cases; Absen, "zero down payment" has created a new LED display marketing model, completely breaking the traditional sales pattern and detonating in the LED industry. A sales revolution.

Xinghuang Technology, the company is currently the only company dedicated to the production of "special-shaped LED display" business, its two sides of Jinduouo turn LED display has been widely used in recent years in the country, including Wuhan Zongguan crossing two LED display across the smooth Bright screen, marking China's "full-color LED display in light rail bridges and other complex applications of a breakthrough in the history of zero" and no light pollution, only 23 kilograms per square and 70 watts of power consumption light up the value of light rail advertising media, open outdoor Low carbon age.

Currently, LED media is hot, with a series of LED large screens widely used, among which the Wuhan Light Rail Zongguan station turns both sides of the LED display screen bright for the highlights, China's full-color LED display overcomes "weight and energy" in the light rail Significant progress has been made in special complex applications such as bridges.

In the 12th Five-Year Plan, there are three major items for the development of the LED industry. They are to increase the luminous rate of LED chips, strengthen the patented white LED layout, and accelerate the development of LED lighting standards. In terms of improving the LED chip's luminous efficiency, China's chip manufacturing technology still lags behind the international giants. The chip basically relies on imports. To strengthen China's manufacturing, it must strengthen the LED upstream industry, especially the manufacture of chips, and must have a strong "core" in order to allow China's LED is truly proud of the international market. At present, domestic LED patents are mostly based on utility model patents and appearance patents. There are few invention patents, and patents are mostly LED peripheral patents, mainly in terms of packaging and applications, while LED epitaxy and chips and other core patents are rare. The pace of research and innovation is an urgent task.

In line with national policies, strengthen the cooperation between industry and research institutes of enterprises and research institutions, develop more core technologies and patents, promote the sharing of innovation results among scientific research institutions and transfer them to enterprises, strengthen research and development support, and reward new scientific research achievements. To avoid the risk of intellectual property rights, but also promote the upgrading of China's LED industry core technology, focus on upgrading the overall strength of China's LED industry, and ultimately get rid of the LED OEM fate to achieve strategic and innovative transformation.

If we say that the past few years are the era of China's LED Mustang dislocation, then the "12th Five-Year Plan" will be an important program for the post-LED era. With LED being listed as a national strategic industry, it will surely be supported by state policies. Usher in a new development opportunity. The market is constantly regulated, patents are constantly innovating, and technologies are constantly being upgraded. The “12th Five-Year Plan” represents a new blueprint for the future of China’s LED industry. The era of China’s LED Xinma Youyi will never return.

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