In July 2006, Hu Yonghong returned to the rivers and lakes and became the biggest attraction in the field of commercial lighting in China.
Subsequently, a series of actions such as the National Distributors Conference, Du Gang's joining, and comprehensive re-branding kept the industry's continued attention to Sidon. When many lighting companies tend to diversify, Sidon has taken a different approach and put forward a professional strategic approach, and it is so firm and persistent.
However, in 2007, Sidon changed his high-profile attitude last year and became a lot of low-key. Is the road blocked or is the strategy changed? Sidon, who insists on being the leader of the industry, has changed his original intention, or is he still infatuated? In May 2007, Sidon moved from Zhongshan to Hu Yonghong’s blessed Huizhou, which means what it means? Everyone is watching Sidon. It is said that Hu Yonghong and Du Gang have carefully created Sidon as a piece of art handed down for centuries. What kind of promotion work did Sidon do in the past six months?
Talent Strategy
[Background] Specialization means professional talent. In October 2006, in the third month of Hu Yonghong’s announcement of the appointment of Sidon, the former senior executives left Sidon to start a business. In November of the same year, Du Gang joined; former NVC marketing director Yang Liang and financial director Li Zhaorong were also invited to “returnâ€; then, Sidon invited Hong Kong Jinshan Group to research and development director Yuan Weixing, plus July 2006 In the original Desai audiovisual marketing director Chen Shi, who is working in Sidon, the Sidon high-level lineup is basically confirmed. Some people commented that this is a team full of wisdom. This is the first capital behind Hu Yonghong. In addition, Hu Yonghong is proud of the young and competent professional team and the talented people who will surely break out of amazing energy. R & D team.
[Hu Yong macro point] China's lighting industry has upgraded from product competition to intellectual competition. The so-called intelligence, that is, the comprehensive level of customer service. Especially in the sub-sectors, enterprises rely on specialized operations to gain competitive advantage. People are the primary and key elements. Whether it is management, research and development, lighting design, brand promotion and capital operation, there should be some of the best people in the industry to be more professional and more advanced than others. Therefore, Sidon has developed its own talent strategy around this demand. At the same time, Sidon took the lead in implementing the project responsibility management model and the open performance appraisal method in the R&D system, which provided protection for the outstanding talents to create more industry-leading products and benefits. With Xiton’s current manpower equipment, 10 More than 100 million.
New products
[Background] Under the premise of strong human resources protection, following the launch of the 328 series of patent office products by Sidon last year, this year, dozens of patented metal halide lamps, patented grille aluminum cup light sources, and international standard metal halide light sources have been introduced. The deep-buried borderless and narrow-side grille spotlights and the high-altitude anti-glare downlights are also the most relished by Hu Yonghong.
[Hu Yong's macro point] In fact, through the hard work and huge investment in the first half of this year, Sidon has completely taken the frontier of product development in the commercial lighting industry, and has formed a rich and complete product that can fully cover all categories of business photos. line. On this basis, we have also developed a large number of differentiated products according to the demand for lighting in different commercial places, and through the cooperation with international R&D institutions, we have developed several iconic products belonging to Seaton's “single weaponâ€. Through this series of actions, we are able to provide a powerful weapon for Sidon's dealer partners, and also have the ability to provide customers with the ideal lighting environment.
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