With its excellent brightness and 100-inch screen, laser TVs have now become the first choice for large-screen TV viewing at home, and have unparalleled advantages in the 70-inch and above market.
However, at the CCBN2018 exhibition that opened on March 22, a product called "Natural Light TV" was born. It also has a large 100-inch screen and also uses a reflective ultra-short throw. So what is the magic of "Natural Light TV" ? Can it challenge the dominance of large-screen laser TVs?
In fact, the principle of natural light TV is the same as that of laser TV, except that natural light TV uses high-brightness LED (hereinafter referred to as HLD) light source. The reason why manufacturers call the product "Natural Light TV" is mainly because the HLD is softer and the light is not so dazzling.
The natural light TV that was unveiled at the exhibition adopts the mainstream 1080P resolution, and uses a reflective ultra-short throw projection method like laser TVs. It only needs a distance of about 0.28 meters to project a 100-inch screen. The nominal brightness of the product is 3200 lumens, but since we got the product, we don't know what the actual brightness performance of this natural light TV is.
In addition, the information shows that this natural light TV has a built-in set-top box, which is very detailed and has the same rich video resources as the intelligent system of the laser TV. In addition, the built-in set-top box can also accept 4K cable digital TV signals, which can bring users a more outstanding viewing experience.
From these data, we can see that apart from replacing the laser light source with HLD, this natural light TV is no different from laser TV in other respects, so can it challenge the dominance of laser TV?
PK LCD "Natural Light TV" has advantages in colorIn fact, the PK of natural light TV and laser TV is essentially a contest between HLD and laser light source. In terms of color performance, the mainstream monochrome laser + fluorescent color wheel scheme of laser TVs is not perfect in red and green, so the overall picture color needs to be improved. Since HLD has three primary colors, it is better than monochromatic lasers in terms of color.
In terms of durability, HLD also has a long service life. At present, the service life of HLD light source products on the market is mostly 20,000 hours. The author predicts that the service life of this natural light TV should be similar to them, which is also about 20,000 hours. The service life is almost the same as that of a laser.
In terms of brightness, HLD is hard to match the laser. Although HLD has improved the luminous efficiency of the green part, the overall brightness is 1000-5000 lumens, but there is still a big gap compared with laser. Since we haven't touched the product yet, we dare not jump to conclusions about the actual brightness performance of this natural light TV.
In terms of pricing, the price of this natural light TV with anti-light curtain and audio is around 25,000 yuan. Since 1080P laser TV has fallen below 10,000 yuan, this price has no advantage compared with laser TVs with the same configuration, and even It's more expensive.
On the whole, this natural light TV has better color performance and the same outstanding service life, but considering the higher price, the future prospect of this product is still hard to say.
Editor's view screen market develops towards diversificationAt present, there are many projectors using HLD light source on the market, including BenQ, NEC, Panasonic and many other domestic and foreign brands have launched related products, but these products are more used in the business and education market, rarely in the household field Get involved. This natural light TV is the industry's first HLD+3LCD home projection product.
In the field of business education, HLD has been unanimously welcomed by teachers and students for its excellent colors and softer light. This natural light TV opened the door for HLD to enter the living room of an ordinary family, and as a competing laser TV, it will no longer be the dominant one. In my opinion, this will play a positive role in the progress of laser TV.
The author believes that the introduction of HLD light source into the household field can bring more choices to users. Although HLD has no advantage in brightness, its overall color performance is better than monochromatic lasers. Compared with two-color lasers, HLD has a cost advantage. Therefore, HLD products are very suitable for some users who pursue color experience.
As we all know, diversification is the cornerstone of market development. From obscurity to brilliant, the development of laser TV is inseparable from the fierce competition of many manufacturers. The competition between laser and HLD will promote the development of the entire home large-screen market. Therefore, I believe that laser manufacturers should welcome the addition of HLD.
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