Last week, Baidu's heavy cooperation with Coocaa aroused strong attention from the industry. Entering 2018, traditional TV brand manufacturers seem to have taken the lead in the Internet TV business, and the Internet TV landscape is being restructured.
Baidu invests 1 billion in CoocaaRecently, Skyworth Digital announced that Baidu will inject 1.01 billion yuan into Skyworth's Coocaa. After the completion of the transaction, Skyworth's equity in Coocaa will drop from about 71.89% to 64.32%. Baidu is the second. Major shareholder.
Of this 1.01 billion yuan, about 13.43 million yuan will be injected into Cooca’s registered capital, and the balance will be injected into Cooca’s capital reserve.
In this transaction, Baidu, through its subsidiary Beijing iQiyi, purchased the existing equity interest in Coocaa held by Kujin Shenzhen, and the shareholding interest held by Kujin Shenzhen in Coocaa will be reduced from approximately 10.26% to about 10.26%. (According to the expanded benchmark after the impact of the investor's capital injection) is about 8.71%.
This is actually just one aspect of the strategic cooperation between Skyworth and Baidu last week. In terms of products, Skyworth TV will launch the Q5, Q6, and Q7 series of super AI TVs jointly developed by the two parties and equipped with dual-engine CoocaaOS and DuerOS; in addition, the two parties will also cooperate to launch smart home entry-level smart products; and technically, Baidu Dialogue DuerOS, an AI-based operating system, will be fully integrated with the Coocaa system, and Baidu's face recognition, image recognition and other cutting-edge technology capabilities will be fully introduced into the Coocaa system.
Pure Internet TV brands are difficultCoocaa is an Internet TV operating platform owned by Skyworth. At present, the cumulative total of Coocaa's operating terminals has exceeded 28 million, and the number of daily active users has exceeded 12 million.
In September 2016 and June 2017, Coocaa received strategic investment from Baidu's iQiyi and Tencent respectively. This time Baidu continues to increase Coocaa at the capital level. After the completion of the new round of strategic investment, the market value of Coocaa is close to 10 billion yuan.
In contrast to Coocaa's "booming" situation, pure Internet TV brands are experiencing difficulties. LeEco, which was the most beautiful for the time being, was undoubtedly the brother of the Internet TV brand. However, in 2017, LeTV was caught in a storm of public opinion. Looking at its performance throughout the year, LeTV’s operating income was 7.463 billion yuan, a decrease of 66.06% from the same period last year, and a loss of 11.6 billion yuan. The share income was -2.9146 yuan. Recently, 236 days after taking office, Hongbin Sun decided to resign as chairman of LeTV. LeTV once again fell into bankruptcy, delisting and many other speculations about the outcome.
Storm TV also experienced "bumps." At the strategy conference at the end of last year, Feng Xin, founder and CEO of Baofeng Group, said frankly that "for Baofeng, 2017 is a year of internal and external troubles." The storm actually experienced major turbulence in the capital market last year.
In fact, because of the use of the foundry model, Internet TV manufacturers have a very weak voice in the supply chain system. Since last year, the price increase of panels has directly led to increased losses for Internet TV manufacturers that do not rely on hardware to make profits. "In the past two years, the price of TV components fluctuated drastically, resulting in high hardware costs for Internet brands, which was transmitted to the price of the whole machine, suppressing the increase in sales. At the same time, hardware losses cannot be compensated by content profit in the short term." The person pointed out.
Traditional TV manufacturers actively attackTwo or three years ago, with the rapid expansion of Internet TV brands such as LeTV and Xiaomi, Internet TV brands and traditional TV brand manufacturers were once at war, and "upstarts" even threatened to subvert the industry in a high-profile manner.
At that time, Internet TV brands often adopted low-price strategies, grabbing the market through a large number of promotional methods, and breaking into consumer households. In the eyes of traditional TV manufacturers, these practices are all behaviors that do not follow the rules. "The market is in chaos, and some products simply cannot be made at such low prices." A practitioner from a traditional TV manufacturer told reporters.
But now, everything has changed. The attitude of traditional TV manufacturers has changed, and the relationship between the two has also changed in essence.
Recently, TCL Group Co., Ltd. made it clear on the investor interaction platform that the company and Xiaomi have cooperation in TV manufacturing and mobile phone screens.
In this regard, TCL Group Chairman Li Dongsheng explained that TCL and Xiaomi are upstream and downstream partners in the display business.
In fact, many consumers are not aware of the fact that the Xiaomi TV they use, and many of the hardware in the entire TV set are not manufactured by Xiaomi. In hardware manufacturing, Xiaomi has been seeking external cooperation, and in this regard, TCL and Xiaomi have cooperation.
For example, on TV panels, there is upstream and downstream cooperation between TCL and Xiaomi. At present, China Star Optoelectronics, a subsidiary of TCL, is the ace company in the domestic panel display industry, and Xiaomi is among its many customers. "TCL competes with Xiaomi in the entire business, and we are an upstream and downstream relationship in the display business." Li Dongsheng said.
In addition to having a cooperative relationship with Xiaomi in the industrial chain, TCL also vigorously promotes the Liberty sub-brand Thunderbird, whose brand nature is similar to Skyworth's Coocaa. At present, the Internet sub-brands of traditional TV brand manufacturers including Skyworth Coocaa, TCL Thunderbird, and Konka KKTV have become popular and have become new growth points for some traditional brands. Traditional brand manufacturers have taken the initiative to attack, and the online and offline integration is positive. Acceleration, this trend is quite similar to the trend of online and offline integration in the e-commerce field.
The cooperation between the two parties refers to the smart homeOn the day of the strategic cooperation meeting between Skyworth and Baidu, the founder of Skyworth Group Huang Hongsheng and the founder of Baidu Li Yanhong appeared at the same time as the "platform" of the two giants.
Huang Hongsheng said that currently, one-third of Skyworth's high-end TVs have applied artificial intelligence. Cooperating with Baidu can enable Skyworth to sell more than 100 million home appliances every year equipped with updated artificial intelligence technology.
Li Yanhong believes that the era of artificial intelligence has come. The era of artificial intelligence allows systems not only to interact, but also to understand users. The TV screen has a lot of room for innovation in the future. This cooperation will promote the development of Baidu and Skyworth, and more importantly, it will promote the progress of screens in China and the world.
Currently, Tencent is a shareholder of Skyworth Coocaa and TCL Thunderbird; Ali is a strategic investor in Haier TV and has a systematic cooperation with Sharp Internet TV; at the same time, traditional TV brands are also developing their own artificial intelligence products, such as Skyworth AI chip, TCL artificial intelligence small T.
Various signs indicate that traditional TV brand manufacturers have adjusted their strategies in the Internet TV business. On the one hand, they actively promote their own sub-brands. On the other hand, they continue to cooperate with Internet companies, such as Internet integrated giants and Internet TV brands. The "ambition" to seize the initiative in the development of home furnishings.
At present, in the whole puzzle of the development of smart home, color TV can be said to be the core of the living room. Although, with the development of portable electronic devices, color TVs are facing the dilemma of reduced operating rate, but in a house that has the conditions for smart home furnishing, a high-quality color TV is still a must, and it often needs to have smart connections, recognition, etc. Attributes.
In the opinion of home appliance observer Liu Buchen: “The cooperation between Baidu and Skyworth Home Appliances can be seen as the advancement of Baidu’s AI strategy and the improvement of Skyworth’s intelligence. AI itself is a trend, and the cooperation between Baidu and Skyworth can be seen as a big trend. The next attempt."
"Smart homes and artificial intelligence have become the outlet. Internet companies have an urgent need for related technologies to go online and whereabouts. Home appliance companies introduce more new technologies and operators to enable them to achieve in-depth deployment in smart homes and discuss with Internet companies More business models." said Hong Shibin, a marketing expert in the home appliance industry.
"From the perspective of the process, the complete smart home solution can be divided into two stages: "construction" and "experience". In this stage of "experience", "ecology" will be extended; the home appliance giants have paid more attention to "construction" before. There is still room for improvement in terms of "experience", which also requires cooperation with Internet companies represented by BAT to improve user experience." Liang Zhenpeng, an independent analyst in the home appliance industry, explained to reporters.
Customers looking to customize electronic products for their business applications, we are here to understand your needs and help you with electronic hardware design. We have engineering resources to assist your business with electronic work. For any level of electronics problem you are facing right now, we have experts who can solve your problem.
PCB Prototype,PCB Prototype Design,PCB Gerber Design,PCBA Program Development,PCB Schematic
Huizhou Liandajin Electronic Co., Ltd , https://www.ldjpcb.com