Sports bracelets, smart watches, Google glasses...As more and more wearable devices come out, the prospects of the wearable device market are being placed high hopes by the industry. Many industry analysts even regard wearable devices as the leader of the next wave of hardware after smart phones.
According to market research company Juniper, the smart wearable product market reached 1.5 billion U.S. dollars in 2014, and the annual sales of smart wearable devices are expected to increase to 70 million in 2017.
For this very attractive market, there are optimists. There are also those who are cautious. There is a view that 2013 is regarded as the first year of the wearable device industry, and 2014 is the first year of the industry's outbreak. There are also views that the smart wearable industry has just started, and the wearable industry is entering the "growth period." Although manufacturers have initially cut into different sub-application areas, practical and revolutionary products are still relatively lacking. Wearable products must also have enough driving force to change people's lifestyles before they can become core products.
According to the "2013 China Wearable Device Market Research Report" released by iiMedia, it is estimated that by 2015, China's wearable device market will reach 11.49 billion yuan. For domestic consumers, smart contact lenses, smart capsules and other trendy wearable devices are not very popular, but smart watches, smart wrists, smart glasses and other products will become consumer hotspots in the near future.
Smart wearable devices: China's market has unlimited potential and ranks first in the worldAccording to market research agency NPD DisplaySearch, global shipments of wearable devices are expected to reach 48 million units this year, and are expected to nearly double to 92 million units in 2015 and 153 million units in 2020.
At the same time, different from the market growth momentum up to 2013, China will become the world's largest wearable device market from 2014 onwards due to the consumer boom in wearable device applications, as well as the continuous enhancement of functions and lower prices of manufacturers. .
With the entry of manufacturers with large-scale cost advantages such as Samsung and LG, as well as the rapid development of a large number of design and manufacturing manufacturers and supply chains from China, the price of the wearable market will be further reduced, which will help popularize. Chinese consumers attach importance to health management and the rapid development of application software. Since 2014, China has surpassed North America to continue to lead the global wearable market.
From the perspective of buying behavior research, DisplaySearch conducted a survey on the willingness and preference of wearable devices for a total of 2,500 current smartphone holders in the United States, Japan, Germany, China and the United Kingdom. The results show that it is expected to be in the future. Among smart phone holders of wearable devices that will be purchased during the year, Chinese consumers have the strongest buying intentions.
2015: China's wearable device market will exceed tens of billions
Specific to the Chinese market, iiMedia Consulting’s "2012-2013 China Wearable Device Market Research Report" data shows that in 2012, China’s wearable device market reached 2.3 million units and the market size reached 610 million yuan. In 2014, the wearable device market in the Chinese market will ship 17.8 million units and the market size will reach 5.92 billion yuan.
In 2013, Chinese consumers did not have high awareness of wearable devices. Only about 32.1% of consumers surveyed had heard of or knew about wearable devices, and 67.9% of consumers had never heard of wearable devices. The data also shows that 52.5% of users who have learned about wearable devices have learned about wearable devices through web browsing.
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