Some people say that if Toyota Asia Dragon wants to introduce domestically, it will replace the crown? I don't think so, I am afraid that Toyota's strategy should be more clear...
First of all, it is clear that the name "Asian Dragon" is actually a product of the "Camry" era, not from the Toyota official. Therefore, in the future, Toyota Avalon is a Chinese name in the country. It is not known yet. For the sake of convenience, it is still called the Asian Dragon.
Without the "famous" in the early years, coupled with the domestic rumors that once had a nose and eyes, the new generation of Asian dragons launched at the North American Auto Show will never cause such high attention. Judging from the feedback from the auto show, the new generation of Asian dragons is also really good. If it is not introduced into the country, it is a bit "pity." We can see that manufacturers can certainly see it. Therefore, although it is only rumor, the introduction of a new generation of Asian dragons should be a necessity.
The new car has been released, and the suspense of the product has basically fallen. However, for "domestic", this can only be regarded as a small lotus. Because the car is introduced in the future, an important key is how to position. The difference in positioning will also have a significant impact on its final deployment.
Asian Dragon's North American Positioning and Product ForceIn the Toyota system in North America, the positioning of the Asian Dragon is indeed not low. In terms of product size, its wheelbase and length exceed Camry. From the price point of view, the starting price of the Asian dragon is $33,500, which is more than $30,000 for the Camry's $23,500. Even so, the Asian dragon is not what some people think in the market, it belongs to the "medium and large-sized car" - this price system is still a lot worse than the Audi A6, even if compared with the A4 There are still gaps.
From the perspective of static product power, the new generation of Asian dragons is indeed doing quite well. It is similar to the previous generation of products and Camry. On the one hand, the new TNGA architecture means that it is a comprehensive innovation from the beginning of the chassis. On the other hand, the design style has a subversive difference. Compared with Camry, it is more or less younger, and the Asian dragon has always been a feeling of stability. Therefore, the new style is more subversive than the Asian dragon, and the subversiveness is more obvious than the Camry.
From the feedback of the new Camry after the launch of the new Camry and the new generation of Asian dragons at the auto show, this revolutionary change is basically "reputable." In particular, the interior of the Asian Dragon has a sense of technology, and at the same time, it has an asymmetric layout like the Camry. In response to the mainstream market, especially the demand in the Chinese market, it is actually very advantageous.
Asian dragons are made in China, and the most popular ones will be settled in FAW Toyota. More to say, its purpose is to replace the current crown. If you think so, or FAW Toyota thinks so, then the new generation of Asian dragons will be a dead end regardless of the product strength.
With regard to the introduction of the Asian dragon, there is actually a "previous experience" in the market, that is, Nissan of Nissan. Nissan Sima is the MAXIMA in the North American market. Although the history of the title can not be compared with the Asian dragon, but Cima and Asia Dragon is a very typical opponent in North America - the price range is almost the same, is the high-end version of its mainstream B-class car, facing the B-class C The needs of this market segment below the level. On the sense of quality and the sense of design, almost the assembled and launched Sima is not weak. However, in the end, everyone has seen that the situation of Sima is "disastrous." There are no other reasons for this, it is entirely positioning. Nissan wants to position Cima in accordance with the positioning pattern of North America, and the domestic market does not buy it. It is difficult for everyone to accept a platform that is the same as Tianzhu, but a little bigger and better but at a much higher price than Sima.
Similarly, the Asian dragon is essentially a bigger, better Camry. Even in North America, the high starting price of Asian dragons is based on high-profile versions. If you carefully compare the Camry with the Asian dragon configuration, the difference between the two is almost the same. In other words, this is just a product strategy of Toyota. Asian dragons are essentially equivalent to the high-grade, stable version of the Camry PLUS, not a high-grade model.
Specific to the domestic Asian dragon. First of all, it can be clarified that the North American version of the 3.5L powertrain is "impossible". This will not be an accident, because the introduction of Sima is also not equipped with 3.5L. Therefore, the ultimate power combination of the Asian Dragon, the biggest possibility is to provide two versions of the 2.5L normal version and the hybrid version. However, in the view of Betfair, such "strength" is still not enough. After the introduction of the Asian Dragon, it is necessary to become a mainstream model. The 2.0L version is a must. As for the starting price, the guide price must be controlled below 200,000 yuan. Of course, being able to do the same or just slightly higher than the Camry is more reliable. At first glance, this seems a bit unbelievable. Many people who care about Asian dragons will also subconsciously feel that "this is absolutely impossible." However, if you think about it carefully, even the Lexus ES200 is launched, and it is still the main sales force of ES. What is impossible for the Asian dragon?
Car cloud summary:The design of the new generation of Asian dragons is indeed in place. To a certain extent, it is more in line with the needs of the Chinese market than the new generation of Camry that has received a lot of praise. However, if the car wants to be introduced and succeeded, it will become an important member of the Chinese B-class car market, and positioning will become a decisive part.
If you follow the "Impression" Asian dragon to locate, that is, want to be a C-class, then the result is absolutely dead. The wise choice is to optimize the cost of the domestic process, like the new crown, and finally position it at a position that is comparable to Camry and slightly higher. In this way, it not only effectively fills the blank of FAW Toyota in the B-class car segmentation, but also staggered the overlap with the Crown's positioning, and at the same time it is easier to gain market recognition. Â Â
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