In recent years, the growth rate of the smart home market has not decreased. It has been in a hot state since 2014, and intelligence has never left the industry sight. However, with the gradual deepening and popularization of the concept of intelligence, the pursuit of the source of the consumer--the preservation of the appeal point has gradually become a new wave of consumption under the turbulent flow, gradually surfaced.
According to authoritative data, by 2020, the size of China's smart home market will reach 357.6 billion yuan. Such a huge market cake attracts the attention of many companies. Of course, Meiling, as a pioneer in the field of refrigerator intelligence, is full of confidence by virtue of its excellent and intelligent technology that leads the industry. However, while many brands are keeping an eye on the opportunity of intelligence, Meiling has made a decisive attack and created a new market starting point.
Around the topic of preservation, the industry has never had a clear standard and definition. The various interpretations of preservation technology and preservation effect have always been different opinions. At the beginning of November, the "M Fresh" series of products launched by Meiling's self-developed "water molecule activation and preservation technology" was launched, setting a new threshold for the long-term preservation of refrigerators, occupying the commanding heights of the industry's preservation technology, and becoming a brand. Imitate the object.
What is “water molecule activation and preservation technology� “This technology is the result of Meiling’s continuous “fresh†DNA and the re-upgrading of technology. This technology can vibrate the water in food without contact for long distances, thus activating water molecules; Three kinds of forces, fission force and penetrating force, which can effectively reduce the activity of biological enzymes, improve biofilm permeability, delay the metabolism of cells, improve the binding mode of water molecules, make the ice crystal form fine and round, reduce the damage to cell membrane, Reduce the loss of juice, and solve the consumption pain points of short preservation time, thawing blood and water, and poor bagging preservation." Meiling related technical person in charge said.
It is worth mentioning that Meiling's “Research and Application of Whole Preservation Technology Based on Water Molecular Vibration†has also passed the national-level technical certification. The experts at the meeting unanimously determined that the water molecule activation and preservation technology achievements are at the international advanced level. Wen Weiping, chairman and president of Aoweiyun.com, believes that Meiling has broken through the practice of keeping the traditional refrigerators only by temperature and humidity. This technology is undoubtedly the third fresh-keeping revolution in the refrigerator industry.
Standing on the cusp of quality consumption upgrade, sticking to it without innovation means that it is already going downhill. The upgrading of products and the continuous innovation of technology have put forward new requirements for home appliance companies. Without bold innovation and breakthrough, enterprises are bound to Gradually drowned in the brand melee.
The macro-variability of the home appliance market cannot be controlled, and only the brand strength of self-improvement can be changed. The strength of technological innovation is an indispensable and crucial part of an enterprise. And Meiling, which has always adhered to the innovative concept, will continue to upgrade its technology and products to become the main driving force for its transformation.
With the arrival of quality consumption upgrades, the return to fresh-keeping appeals will inevitably become an important weight for many brands to compete in the home appliance industry. The pace of technology research and product innovation in Meiling has never stopped. Facing the acceleration of industry innovation and upgrading, it may cause most home appliance brands to go downhill, but it is an opportunity for Meiling to be more challenging. In the future, Meiling will continue to create more products that meet the diverse needs of consumers, build a true quality of life, and accelerate the pace of high-end transformation in the industry.
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