The experiencer wears a helmet and headphones, and can experience travel, food, and other VR content by sliding or clicking on the folds in his hands.
According to the reporter from China Press, Publication, Radio, Telegraph, in the experience area, the VR content of the travel magazine “Yueyou†and the human health 3D system anatomy VR application of the People's Medical Publishing House also attracted a lot of people in the industry. In the past two years, the marriage between publishing and VR has not only stayed at the stage of book tying and selling simple VR equipment, but has become more and more in-depth - connecting high-quality content to VR technology and achieving scene-based applications in schools, conventions and exhibitions.
VR applications gradually deeper into the publishing industry
In the process of exploring marriage with VR, the high cost of content production is a factor that publishing houses cannot avoid. Therefore, it is a problem that publishers need to solve to find suitable and worthwhile areas for VR exploration and application.
The book “Opening Eyes and Dinosaurs World Adventure†is an early book combining VR technology in China. Li Yuxi, director of the Science and Technology Section of Beijing Children's Publishing House, said that the introduction of the series of books has received high attention from the industry at the 2016 Beijing Book Fair. "Planning, publishing, and promoting this set of books are of great significance to us. It opens a window for us to recognize new technologies."
Li Xueju, assistant to the general manager of People's Health Electronic Audio and Video Publishing House, also found that the public is looking for VR products. Human Guardian Electronic Audiovisual Society combined VR with college education to develop human health 3D system anatomy, human health 3D virtual medical laboratory, and obstetrics three-dimensional virtual simulation training system. These products are used in teaching and can break through the limitations of school hardware and allow students to practice in an immersive experience.
“VR technology is a new round of opportunities for content and technology integration, especially in education and humanistic reading.†Jia Xiaoyang, general manager of the Mobile Media New Media Center of Qingdao Publishing Group, said that marine education is a local characteristic education in Qingdao. Qingdao Publishing Group has made targeted development in conjunction with its own accumulated copyright resources. On June 9th, Qingdao Publishing Group and Qingdao Haiyi School’s first Qingdao VR marine classroom combined with the development of marine character education and VR marine course content, and constructed a cross-year, VR-assisted theme marine course system. "In addition to the provision of content products, we also need to provide hardware solutions. I hope that as VR education becomes more and more systematic, we can gradually build up a platform for content and product services," said Jia Xiaoyang.
Looking forward to mature technology and convenient equipment
Although the forerunners of the publishing industry have already explored the technology of docking VR, most of the publishers' understanding of VR still remains at the conceptual level. Evaluating and analyzing the problems that will be encountered in development will become an important step before exploration.
In addition to funding issues that cannot be ignored, Li Yuxi shared with the delegates the difficulties encountered in the production of VR books: The technology vendors do not understand the publication, and there may be problems with unclear positioning of product readers; the production process of VR content production and book publishing needs to be completed. , VR and book content changes to each other; traditional channels to readers to promote VR books in general, there may be "no power under the line, online no results" situation. For the solution of problems in these operations, help publishers accumulated experience.
After selling medical VR products to professional colleges and universities, Li Xueju ponders more questions about the practicality of VR products. “After purchasing products, the school can really make students use them conveniently in teaching?†Li Xueju believes that after purchasing the existing VR products, the school will increase the chances for students' experience most of the time, only constantly more convenient and more breakthrough. With the introduction of hardware devices and the use of multiple people for interactive use, products can be used in depth in teaching. At present, the human-electronic audio and video club is further developing new versions of the product.
The demand for more mature technology and more convenient equipment is the common expectation of companies that want to connect VR technology. The HTC’s own statement made the delegates see hope. HTC VIVE currently provides VR solutions to the world. In addition to technical equipment, it also creates application distribution platforms, studios and incubation platforms. HTC VIVE China Chief Executive Officer Xie Lian said that HTC VIVE has created a VR reading platform - VIVE PAPER. On this platform, readers can simply "download" an application and "read" VR content through the device. The reporter saw that the experiencer was wearing a device at the scene, holding a folding page with multiple QR codes, and by sliding or clicking the fold in his hand, he could select a book or magazine and immerse himself in VR content. This "reading" method combines the characteristics of paper reading and VR technology.
Finding the best entry point for docking new technology
Compared with professional VR technology companies, publishers have limited resources to invest in, and they must inevitably use “good steel to useâ€. “The transformation of digital civilization to traditional civilization is reflected in many aspects, but the most influential one is intelligence. VR is a typical form of intelligence in the form of digital civilization.†Li Jianchen, Deputy Director of Planning and Development Division, State Press, Publication, Radio, Film and Television Bureau It is believed that under the new form of civilization, the publishing industry must re-understand the core values ​​existing in the industry and find its own position.
The exploration of the Condé Nast Group is worthy of reference in the industry. Liu Hao, director of the VR Innovation Center at Conde Nast Group, said that after the investigation, they organized a team, purchased equipment, brought the content into action in an actual scenario, and finally selected the group’s magazine “Yue You†as the starting point for VR.
"In the field of new technologies, using VR content as a media background does not necessarily require the pursuit of the limit. We have established a principle to find the best balance in this period of time," said Liu Hao. Today, the Condé Nast Group VR Innovation Center not only attracts advertisers through VR content production, but also becomes a VR solution provider, providing VR services and assisting customers in organizing promotional activities.
Without stopping the exploration of docking technology due to problems such as equipment and cost, it is necessary to find the most suitable entry point for new technology and become the consensus of the participants. After finding a good entry point, it is the publishing unit's direction of applying VR to escape from the book framework to do content development. "Beyond intervention, we believe that we can also use VR to do reading extensions, interest learning, theme display, virtual experiences, and content integration." Jia Xiaoyang said that publishers can consider offline reading space construction, panoramic database construction, and VR Electronics. Book development and other aspects involved in reading extensions.
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