AR\VR\MR is no longer a fresh word today, but what do they represent? What is the difference between them? What kind of impact will it bring us? Before Xiaoxin issued a popular article, theoretically analyzed the concept and difference of AR VR MR. Nowadays, with the continuous development and application of technology, AR, that is, augmented reality, is taking off in the field of application practice. In this regard, Xiao Bian interviewed a professional company in the field of AR in China, Vision Vision AR, and conducted face-to-face talks with Vision Vision AR CEO Shi Lingbo on AR concepts, characteristics, applications, trends, and dilemmas.
VR is daydreaming, AR is lively
Regardless of whether it is at the theoretical level or the application level, VR and AR are very different. VR presents a virtual space completely. AR is augmented reality. It builds a further virtual space in the area you are familiar with and is closely connected with reality. Practicality.
Q: At present, everyone talks about VR and AR. They are often connected together. Do you think there is any difference between using VR and AR in China?
A: Many customers say that talking about discovery is VR, they will regard AR as VR, or vice versa. I think this is an impetuous mood on behalf of this society. You will find that the rise of BAT is a new thing. Then I can quickly make it and I can become a big brother in this industry. But now companies are growing at a rapid rate, growing in three to five years, and new technologies cannot be used arbitrarily. I really hope that more people can really understand AR\VR and then talk about it afterwards. AR, VR is more open than points, VR is daydreaming, is a dream to build; AR is lively, is the superposition and help of trillions of information on the Internet with space, when you want to enter one you do not enter at all The environment, AR is a world you are familiar with and you want to know more information. They can be combined to give customers a lot of solutions. They can form various forms of partners, but they are not the same thing.
AR is a multi-directional connection point. Good AR products are based on continuous trial and error.
Q: What features do you think a good AR product should have?
A: We were doing trial and error last year. Actually, the most stupid and tiredest route is shortcut. At present, we focus on these areas and it is enough to make them well. Including advertising, government smart cities, smart tourism, education. The financial and entertainment industries, including the military and policing sectors, are also doing. The direction can not be deviated, but it is necessary to keep adjusting.
I also have some of my own opinions. The emergence of any new technology, including the production of new media, is not a panacea. It is not a normalized product in the previous period. I am an Internet user. The Internet will subvert a lot. The existence is reasonable. New technologies have a new impact on new products. Subversion of such words is difficult to talk about. It is a supplement to application technology, but it will not replace everything previously. AR technology can be used in many industries, but we have to say no to many industries. This technology is not suitable for your industry. It does not mean that it is always unsuitable. It is not suitable at this stage. All industries want to try and get a taste of high-tech products. The first person to eat crabs is not necessarily the most comfortable. Our company has taken this industry for a long time, has four or five years, and has accumulated a lot of experience in many cases. Every new product comes to this world. There is a trial and error process. Everyone is trying something wrong. After trial and error, they discover that some are practical and some are not practical. Therefore, we recommend that customers do not go to practical use, do not want to think of this product unpredictable, AR is a connection point, is a multi-way connection point, in the past I need to use a computer to see, use TV to see, is one-way communication. AR is a new link, linking all the information of people to physical objects. There are some fields that can be entered first, and some fields are conventional, and they are suitable for entry after maturity. New products, new technologies, new products, the first batch of angel users are critical, and where are your angel users? It was our trial and error. The waves were filtered out.
Internet of Things era: Vision Vision AR provides industrial solutions, a business card is an entrance
Q: In the tourism education section, AR currently has more explosive products?
A: Our company is doing more of an experimental platform. When each product form appears, it is more of an experimental platform. In addition, we think that we will customize many industry-specific solutions. For example, using a business card, placing the QR code there is also a platform. It is an entrance and a communication platform. BAT has portals and traffic. This is not the same as stimulating. Stimulating is the recognition of the face. The facial features of the person are 56 feature points. It is a measurement formula. After the computer memorizes these features, he will vaguely put in your feature points. , it will be able to come out, it is a very simple technology. However, my business card is inconsistent and can be scanned for feature points, but these items are still inaccessible. Therefore, entry will be more difficult. Each item needs to enter our background and make a connection point. The face of a person does not need to be a link point, but the things brought may not be the same and cannot be applied in practice.
For another example, what people traditionally need, such as I want to know a company, have a website, I need to enter your website on a computer, there is a phone, and I need to call my cell phone to make a call. With the AR system, you can see my business card as a brand new business card. All the information in it is entered into our backroom and can be fully presented by sweeping the AR APP. Cards add a lot of value. Why does AR generate energy? In fact, this is the law of the people. We always want to open all the doors with a universal key. Why do all applications work with mobile phones? Because you want to carry everything with you, a small cell phone solves this. In the industry solution, the business card is a one, to produce the information to convey to your enterprise, even your company introduces the new product, you can customize by oneself. When we entered the age of the Internet of Things, the day before yesterday we discussed with the Quantum of the State Shield. All entered the era of the Internet of Things. You can see the physical characteristics of your body. When you look at the data, the amount of data can be transmitted to the terminal. The business card was successfully connected to the Internet of Things, and all businesses became the connection point of the Internet of Things. For example, education, cooperation projects with the military, and projects for military Internet of Things, AR's arrival can do a lot of things like science fiction. For another example, for this watch, to know the functions, operation and display of the watch, I need a very good system to support me. You can find that my watch has a lot of interaction with me.
AR uses absolute judgment to save cost of life and gradually achieve absolute accuracy
AR is a new link point, new entrance, but this entrance is integral and can be linked to all aspects. Combined with the concept of the Internet of Things era, connecting people and things together can help people make more accurate judgments about what they want to know.
Q: I think you guys must download your app before. Can this become an obstacle?
A: You have to seize the needs of consumers. For example, Xinjiang is a very large scenic spot. There are many tourist attractions and there are many resources. You can solve the problem of consumers just need to download a system. For general travel you have to take a tour guide and you have to spend some money. We want to be a brand new industry model, that is, free travel, why do we have to work through e-commerce? You have to look at the just needs of consumers and you can use them. AR needs the space of imagination, what to think, everything to think about. Some industries are not suitable, for example, I go to buy a bottle of mineral water, I connect from the channel, the value is very low, the participation will be very low, this product is directly proportional to the high experience of the product and his technology . For example, e-cigarettes are high-value products. For auxiliary judgments, things that are needed will be very large. The production rate of low-value products for assistance is very low, and this usage rate is also very low. This theory has been figured out, it is we want to identify, you think there is a need to make sense.
What AR brings is absolute precision. All the development rules of human beings, what you want is individual customization and precision. For example, I have a Baidu search, all of which are watches. I need to find these precise ones. The things that human eyes see have characteristic points. The computer also remembers characteristic points. The computer can remember tens of thousands of characteristic points. The information that people take can be stored in the brain and disappear. The cloud is 100% accurate. It brings people to the encyclopedia of the world. You only need to see what you can do with system calls. The business card industry, the education industry, and the ancient languages ​​are very difficult to read. I recognize stereoscopic videos and photos and have a deeper understanding. I used to study with teachers, but teachers do not learn individually. Tourism, guides how to introduce you, how to introduce with other people. If you use the AR link, you can make this a detailed explanation. You can interact with each other and do pictures and videos of this event. You can understand this environment more clearly. AR is a better platform and node for people to recognize this world. Xinjiang Tourism Let's talk about it, the data come out, we will graft out a lot of travel programs, I know all the behavior of everyone's track, I can make a lot of custom space, AR is a connection point, is a portal is a tool. AR is not a product. What a customer needs is the AR solution it brings. It is not a product.
(Press Release 2017-06-20)
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