How does Intel win the mobile market?

December 10 news, according to foreign media reports, for Intel, the global personal computer market was once one of the blessings of its brilliant creation, and now the global personal computer market is at a rate that participating companies do not want to see decline. According to statistics, the decline in the global personal computer market in 2013 reached 10%, which may continue to be maintained in 2014. However, it is a source of gratification that the global personal computer market may experience positive growth in 2015.

Intel previously stated that it expects to achieve a record revenue of $55.8 billion in the personal computer market and data center this year. Intel will see a double-digit increase in data centers. Since Intel is optimistic about the future prospects, it announced its more positive forecast for 2015 in the investor meeting held on November 20th local time, and at the same time, Intel also announced that it would raise the standard for dividend payment. In the last fiscal year, Intel stated that 62.5% of its total revenue comes from the personal computer customer group area, and this is not unusual for Intel, who is a king in the personal computer field. With the development of the global mobile market, Intel has gradually discovered that the distinction between the personal computer market and the mobile service market has gradually become blurred, and Intel has been taking various measures to intentionally expand the tablet, tablet phone and mobile phone market. In the face of such strong competitors as Qualcomm and ARM Holdings, how much advantage Intel can take in the mobile market has attracted the attention of all parties.

At an investor conference held at Intel last month, Intel CEO Brian Krzanich reiterated to attendees that Intel is actively and steadily moving ahead with plans to ship more than 40 million mobile chips this year. In my opinion, Intel’s plan is called “magnificent”. It is necessary to know that the shipment of Intel’s flat-panel chips will be only 1 million in 2012, and that in 2013 will be 12 million. In fact, Intel's mobile market is not always plain sailing. Some data show that Intel’s mobile business market suffered a record loss of US$1.04 billion in the last quarter, while its revenue was only US$1 million. Some analysts said that Intel’s total loss in the mobile and wireless business market this year is expected to reach 4 billion US dollars, and in 2013 this figure was only 3 billion US dollars, the reason is that Intel continues to supply companies such as Asus and Lenovo Move the chip to help it further build the Android product ecosystem.

The challenges faced by Intel in the mobile market have been severe. Qualcomm and MediaTek now occupy close to 80% of the global mobile baseband market. Another chip giant, ARM, has also placed tremendous pressure on Intel's expansion in the mobile market.

According to data released by IDC, the share of Apple and Samsung in the smartphone sales market reached 35.4% in the third quarter of 2014, which means that Intel’s target market for success in the mobile market is already very clear. As long as you win the Windows Phone market will be able to achieve a dominance. Earlier, Gartner once announced that it is expected that the market share of Windows Phone will exceed 10% in 2018.

The author believes that Intel's rich experience in the production field and its "economic and financial strength" in R&D will become a strong guarantee for its gradual advantage in the mobile market in the next few years.

According to information released by Intel at the investor conference, Intel’s R&D expenditures are still lower than other competitors, and it also balances nearly 75% of its own R&D costs among multiple links, which means that Intel’s future The development of the mobile business may usher in a "flowering everywhere" situation.