LED channel providers should exist?

I remember Lintong Tianma Lighting Chairman Liu Tongguang once said: If you do not keep up with the pace of LED lighting, even the channels of traditional lighting have been eliminated. Now, the wave of LED lighting has pushed channel providers to the crossroads where choices must be made. Channel providers are faced with the confusion, worry and pressure of choosing products, manufacturers and brands again. This choice is more like gambling, and gambling mistakes will be eliminated. Therefore, in the chaotic LED lighting market, channel providers must first ask themselves: How do I exist? How to identify your business position and create irreplaceable value? Only after positive thinking and correct answer can the channel distributors promote the follow-up of various options and business operations on the right track.

Channels to keep up with the pace of LED lighting, not only to make the right choice, but also the re-positioning and re-planning of business and business, and actively create their own unique survival resources and environment, so that corporate infrastructure Evergreen. We believe that the key to the unique survival resources of channel providers lies in creating a networked business ecosystem and creating channel brands.

The creation of a networked business ecosystem must open up and establish channel outlets, both in terms of quantity, and coverage and coverage. These outlets should have continuous and frequent business contacts, and mainly operate the brands represented by the channel distributors in store space and manpower investment. Channel operators have long-term operational guidance, support, and management functions for the network. They also need to decide in advance on the positioning of the business, whether it is a single business (such as wholesale, distribution, engineering or home, commercial lighting, light source) or integrated business, and then determine that it is to develop a single system. Or multiple systems.

In the networked business ecosystem, it is imperative to create channels for their own channel brands, so that manufacturers can recognize the network strengths of channel providers, such as the number of outlets, the level of coverage, and the quality of operations; they must also allow manufacturers to recognize the channels. Network control capabilities such as appeal, influence, loyalty, and rule development and maintenance. Channel distributors can use the manufacturer's brand to establish a network, but they must transform the brand power of the manufacturers into the brand power of the channel providers. The strength of these two brands is clear, and channel providers can firmly establish a market position. Even if the manufacturer's brand is withdrawn, channel providers can still make a comeback.

An ambitious channel provider will not wait and see, but will not follow the flow, but will bravely advance. Some channel distributors may have little body weight or just started. However, knowing how to exist will also have the fate of future “big brothers”.