Technology, service and brand strength will play the role of “bridgehead” in LED enterprises

From immature-mature-large-scale promotion, this is very normal in the process of the LED industry becoming mature. This chaotic process is a process of reshuffling and an important stage of rectifying the industry. LED development is too fast, and technological innovation is too fast. If standards are set too early, the standard may soon be eliminated. Some current enterprise standards far exceed the national standards of traditional lighting, so standards may limit technology development. Moreover, due to the characteristics of the LED light source, the future standard may be only the standard of the technical parameters, such as the illuminance, uniformity, color temperature and the like applicable in various occasions.

"Before 2010, everyone took the technical route, and now it is the marketing ability. In the economic downturn, the LED lighting industry is developing very well. From this year's Guangzhou International Lighting Exhibition, the product line is getting more and more. Rich, many large booths were unveiled, and most companies began to show their brand image.

90% of the companies in this year's lighting show are exhibiting LED products. The exhibition has become an LED show. The show is an industry vane. It can also be seen that the LED light source is undoubtedly the mainstream product in the next three to five years. However, LED light sources can't just take the alternative route, and must highlight its characteristics.

At present, the performance of the macro economy is indeed not optimistic. The pressure on various industries is very high. For example, the number of exhibitors in the previous Canton Fair has decreased by 15%, and the number of exhibitors at the Guangzhou International Lighting Exhibition has increased. The same venue, different situations, the reasons for this, first, because the LED industry competition pressure is still very large, everyone attaches great importance to this platform; Second, due to the significant increase in domestic urban lighting projects, the LED industry is not affected much. The market is strong.

Increase investment in the construction of production demonstration bases for listing

The huge market has attracted Chinese and foreign industry giants to invest. High-brightness LED products have the characteristics of cold light source, high power, high brightness, low energy consumption, etc. Any industry development has a process. Like the early home appliances and other industries, the LED lighting industry will also usher in the survival of the fittest and scale in the next few years. The stage of development.

There is a lot of room for LED development. At present, the government's subsidies are only limited to the guiding role, and the screaming is high, but the implementation is difficult to achieve. Instead, local governments have made substantial subsidies. At present, it belongs to the pre-marketing process. The government subsidizes the enterprise is correct. After large-scale promotion, it is more sensible to directly subsidize the consumer.

In the first half of this year, China's macro-economy showed a slowdown in growth. The LED display and LED lighting industry have not been affected much. On the contrary, due to the successive launch of energy-saving policies of governments at all levels, the market has shown an accelerated development trend. Most of the orders are in the second half of the year. The government is planning in the first half of the year and the lighting season in the second half of the year. Therefore, it is still optimistic about the development trend in the second half of the year. However, he also stressed that the overall market situation is not good, it does not mean that every company has opportunities, on the contrary, as the price war is intensifying, the next three to five years will be a market reshuffle period.

"Of course, there is no doubt that LED display and LED lighting will develop in the direction of scale, standardization and branding, and brand strength will become the key to the survival and competition of LED companies.