In recent years, the domestic small home appliance market has developed rapidly and is gradually transitioning from a simple product with a single function to a multifunctional product with an intelligent era.
Taking the electric pressure cooker as an example, it has appeared in the domestic market since the 1990s and has more energy-saving and safer technologies than conventional pressure cookers, and it is easier to preserve food and nutrition. With the development of technology and user needs, coupled with the overall decline in the home appliance market last year, many traditional electric pressure cooker manufacturers have begun to upgrade their products to more feature-rich smart products, trying to upgrade through product features and technology upgrades. Product value, improve profit levels. Retail monitoring data shows that in the first half of 2013, the retail volume of intelligent electric pressure cookers increased by nearly 4.9% year-on-year, while retail sales grew by nearly 2.1%.
From the price range, the mid-range products are the most popular, with high-end products showing a slight increase. According to statistics, in the electric pressure cooker market, the mid-range products of 300-400 yuan are the most popular, occupying more than 50% of the retail volume market share, while the proportion of retail sales of high-end products over 700 yuan accounted for more than in 2012. In the first half of the year, there was a 0.24% increase. In contrast, the low-end products with a price below 300 yuan saw a sharp decline.
It can be seen that mid-to-high-end price products such as electric pressure cookers occupy the mainstream market with high-end and intelligent features, and there will be room for further increase, while low-end products will be forced to undergo technological transformation or gradually Being eliminated by the market, this is not only an electric pressure cooker, but also a microcosm of the current small household appliance market, and even the development trend of the domestic appliance market.
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