Market research company Kantar's latest smartphone sales statistics show that in the five major European markets, including the United Kingdom, Germany, France, Italy and Spain, Apple's iOS market share increased by 3.1% year-on-year, while Android only increased by 2.9%.
At the same time, the share of Windows Phone in these five European markets has reached an all-time high of about 8.2%, making it a strong player in the smartphone market.
This development trend is most evident in the British market. In the UK, Apple ’s iOS market share increased by 7.8% year-on-year, Windows Phone increased by 5%, and Android fell by 3.8%-and in the quarter, several flagship Android devices were launched, including the Samsung Galaxy S4.
Kantar said the increase in Windows Phone's market share was helped by persuading first-time smartphone users to buy its devices. In the past year, about 42% of sales came from existing "feature phone" users.
"Among these feature phone users, the percentage of people who buy Windows Phone phones is much higher than those who buy Android and iOS phones. Lumia 520 has even become a best seller because the price and quality it offers just meets The needs of users who purchase smartphones for the first time. "Said Dominique Sanibo, director of Kantar's strategic insight project.
"Feature phone users have formed a huge market, and they account for more than half of the global number of mobile phone users. In the next year, this will be a new battlefield. Apple iPhone 4 and Samsung low-end or old Galaxy phones are also in this market. Good performance. In the future, there will be fierce competition in this market. "
Globally, Apple and Android phones continue to dominate. In the major European markets and the Chinese market, Android phones have an absolute advantage. In the past quarter, its sales accounted for about 70% of all smartphone sales. In the United States, Apple continues to perform well, and its market share has grown to 43.4%.
"If Apple and Android hope to continue to succeed next year, then they must strive to retain existing users and at the same time try to attract feature phone users to update." Sanibo said.
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