Shao Changbing: Do a good job of the "four degrees" of the LED brand

On the afternoon of May 27th, Gaogong LED hosted the "2013 China LED Good Products Roving Exhibition and Merchants Conference" hosted by Gaogong LED's "Lighting Channel", which was held in the conference room on the third floor of Chongqing Century Golden Resources Hotel. Representatives of many well-known companies and Chongqing local and surrounding distributors, designers and engineering decoration companies to analyze and forecast the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trends.

Shao Linbing, director of the Southwestern Region of Mulinsen, said that when you are a brand, you can't avoid four elements: popularity, preference, reputation, and loyalty.

After all, the LED industry can not be compared with fast-moving products. Everyone is at a stage of visibility, especially emerging LED companies. In fact, the popularity is not so good, once you have visibility, because your competitors will also play well. Next is a preference, with visibility, why choose you, not choose it. Then the reputation, after having a preference, it will also tell others: I used this very well, you can also try it. If it is willing to take the initiative to say this, it means that you have a good reputation. After you have a good reputation, you will buy your things repeatedly. This is loyalty, not easy choice of your competitors.

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