[Source: "High - tech LED - Research and Review" December issue GLII]
Jufei Optoelectronics Co., Ltd. is a listed LED company specializing in backlight LED packaging business. The revenue of backlight LED business accounts for more than 86% of the company's revenue. Among them, the backlight LED business is mainly based on small-size backlight LED business. In the third quarter of 2012, small-size business revenue accounted for about 80% of total revenue. From 2009 to the third quarter of 2012, the company's backlight LED business revenue grew at a compound annual growth rate of 27.06%.
According to GARTNER statistics, in the third quarter of this year, global mobile phone sales reached 428 million units, down 3.1% year-on-year, but the number of smartphone sales reached 169.2 million units, a surge of 46.9% year-on-year, accounting for 39.6% of total mobile phone sales. The rapid growth of the smartphone market has become the most important driving force for the rise in demand for small-sized backlight LED devices.
Jufei Optoelectronics initially cut into the backlight LED market with small-sized backlight LEDs.
At present, the main competitors in this field are South Korea's Samsung and Taiwan's Yiguang and Dongbei. Among them, Samsung's products have certain advantages in performance, but the price is higher, domestic low-end smartphone products pay more attention to cost performance. At present, Samsung's products mainly focus on self-sufficiency and supply of high-end smart phones such as Apple. On the other hand, due to the failure of Samsung backlight LED devices in 2008 to provide domestic agents with unsatisfactory self-sufficiency, domestic merchants suffered losses. Therefore, many domestic merchants are not willing to represent Samsung's backlight LED products, which brings an opportunity for the development of Jufei Optoelectronics. In 2008, the company's revenue was 88.826 million yuan, while the revenue in 2009 increased by 77.34% to reach 157.5352 million yuan. .
Compared with the main competitors in Taiwan, Jufei Optoelectronics has a better cost performance advantage, and products often have higher gross profit margins. The main reasons are:
1) Most of the products of Taiwanese enterprises are sold in the mainland through agents, and they are profitable to the agents, while Jufei Optoelectronics is close to the market and mainly direct sales;
2) Jufei Optoelectronics has a high product compliance rate and a large number of customers, which enables the same batch of products to meet a larger proportion of customers, thereby improving the overall product compliance rate and achieving better sales prices and gross profit margins;
3) The company pays attention to enterprise lean management, and its cost and quality control are better.
In 2009, the company's small-size backlight LED products have a compound annual growth rate of 32%, which is higher than the growth rate of the domestic small-size backlight LED market. The company's market share in the domestic small-size backlight LED field continues to increase.
GLII expects that the company's most important performance growth in the next 1-2 years will still come from the small-size backlight LED business, and the company's business development in this field is still the focus of attention.
Jufei Optoelectronics Co., Ltd. is a listed LED company specializing in backlight LED packaging business. The revenue of backlight LED business accounts for more than 86% of the company's revenue. Among them, the backlight LED business is mainly based on small-size backlight LED business. In the third quarter of 2012, small-size business revenue accounted for about 80% of total revenue. From 2009 to the third quarter of 2012, the company's backlight LED business revenue grew at a compound annual growth rate of 27.06%.
According to GARTNER statistics, in the third quarter of this year, global mobile phone sales reached 428 million units, down 3.1% year-on-year, but the number of smartphone sales reached 169.2 million units, a surge of 46.9% year-on-year, accounting for 39.6% of total mobile phone sales. The rapid growth of the smartphone market has become the most important driving force for the rise in demand for small-sized backlight LED devices.
Jufei Optoelectronics initially cut into the backlight LED market with small-sized backlight LEDs.
At present, the main competitors in this field are South Korea's Samsung and Taiwan's Yiguang and Dongbei. Among them, Samsung's products have certain advantages in performance, but the price is higher, domestic low-end smartphone products pay more attention to cost performance. At present, Samsung's products mainly focus on self-sufficiency and supply of high-end smart phones such as Apple. On the other hand, due to the failure of Samsung backlight LED devices in 2008 to provide domestic agents with unsatisfactory self-sufficiency, domestic merchants suffered losses. Therefore, many domestic merchants are not willing to represent Samsung's backlight LED products, which brings an opportunity for the development of Jufei Optoelectronics. In 2008, the company's revenue was 88.826 million yuan, while the revenue in 2009 increased by 77.34% to reach 157.5352 million yuan. .
Compared with the main competitors in Taiwan, Jufei Optoelectronics has a better cost performance advantage, and products often have higher gross profit margins. The main reasons are:
1) Most of the products of Taiwanese enterprises are sold in the mainland through agents, and they are profitable to the agents, while Jufei Optoelectronics is close to the market and mainly direct sales;
2) Jufei Optoelectronics has a high product compliance rate and a large number of customers, which enables the same batch of products to meet a larger proportion of customers, thereby improving the overall product compliance rate and achieving better sales prices and gross profit margins;
3) The company pays attention to enterprise lean management, and its cost and quality control are better.
In 2009, the company's small-size backlight LED products have a compound annual growth rate of 32%, which is higher than the growth rate of the domestic small-size backlight LED market. The company's market share in the domestic small-size backlight LED field continues to increase.
GLII expects that the company's most important performance growth in the next 1-2 years will still come from the small-size backlight LED business, and the company's business development in this field is still the focus of attention.
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