Ruixuan LED lights will enter the North American lighting market with their own brands

LCD TV maker Ruixuan will enter the North American lighting market with its own brand “Vizio”. LED bulbs will be fully available in Costco from March. It is expected to see 20 million shipments in 2012.


The legal person estimates that Ruixuan LED bulbs, if calculated in a single US$10 to US$15, will ship 20 million units this year. The contribution revenue will be 200 million US dollars, which is about NT$5.811 billion, and will be fermented with the market next year. Growing faster.


North America will quickly increase the penetration of LED lighting after the incandescent lamp is disabled. Ruixuan invested in the "Vizio" LCD TV, the top two in North America, North America is the largest single market for LED lighting, with Vizio's high visibility in North America, the sale of LED bulbs will be even more powerful.


The market is rumored that Ruixuan LED lighting and crystal power alliance, mining crystal high-voltage (HV) LED die products, heat dissipation or manufacturing foundry committee can not, but can refuse to comment on individual customer orders.


According to market estimates, LED bulbs will have a global shipment of 360 million units this year, and Ruixuan will ship 20 million units, with a market share of 8%.

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