Kelon's Outbreak Achieves Surge in Profits

In mid-October 2012, Hisense Kelon released the net profit forecast for the third quarter of 2012. The net profit for the third quarter ended September 30 was approximately RMB 113.83 billion to RMB 276.9 million, which represented an increase of RMB 42.58 million over the same period of last year. % to 550%. According to industry analysts, Kelon's main product sales revenue has risen substantially due to the explosion in air-conditioning sales. As one of the industry's oligarchs, it is difficult to achieve a major breakthrough. It is precisely in the industry's second camp air-conditioning business. The contrarian rise of scale has made ST Kelon’s overall profit a miracle.

According to the news of Hisense Kelon, the main reason for the surge in profits in the third quarter was a major increase in sales revenue of main products, and at the same time, the gross profit margin improved significantly during the reporting period.

Wang Ruiji, deputy general manager of Kelon Marketing Company, told reporters: “Kelon has always been known as the image of technical experts. In fact, the internal positive market awareness and coordination ability are also one of the core competitiveness of Kelon. Long, the market is not off-season, because demand has always existed, and the off-season is an excuse for not being competitive. It is precisely because of this awareness that our R&D team can maintain the closest connection with the market. This is the fundamental reason for us to achieve a contrarian growth. the reason."

Through in-depth analysis, it can be understood that Kelon Air-Conditioner has maintained a leading position in the field of energy-efficient frequency conversion due to strong brand influence and profound technology accumulation. After the launch of the Energy Saving and Huimin New Deal, Kelon continued to introduce new high-efficiency frequency conversion products such as VQ, VX, and VR in the third quarter, accelerating the improvement of inverter air conditioner product mix and enhancing brand influence. In 8 days of the National Day, Kelon's sales of secondary inverter air conditioner products represented by the only WISE exceeded 200% year-on-year. With keen awareness of the market, Kelon undoubtedly played a beautiful battle.

Since the beginning of the year, overcapacity, the gradual withdrawal of three major policies and the overall decline in the real estate industry, the manufacturing purchasing managers index (PMI) has declined for several months, but through the acceleration of product technology upgrades and improvement of product structure, Kelon air-conditioning in the industry In the context of a 30% decline in volume and intensified oligopoly competition, the contrarian growth has been achieved. For a long time, the Chinese business community has always had the controversy of “doing strength first or making it bigger first”. Product technology and scale marketing are two kinds of the most crucial concepts that affect the development of market competition. Without a doubt, Kelon belongs to the former.

On October 17, 2012, Shunde Home Appliances Expo was officially held. Kelon, who once brought the reputation of “home appliance capital” to the city, was naturally the protagonist of this feast. The person in charge of the site told the reporter that Kelon's star products such as Ai Si and VQ and VX won praise from exhibitors for their outstanding appearance and technical strength.