Tablet PC price war started ahead of schedule

A price war is rapidly spreading. The 10-inch tablet price war has already burned to around 3,000 yuan. In addition to Apple, other brands of tablet computers are involved.

Previously, many PC manufacturers and mobile phone manufacturers have considered the tablet as the next cheese. However, the reality is that tablet PC manufacturers (other than Apple) have not had time to enjoy the profits of the tablet, they have to face cruel prices competition. For PCs and handset makers, the seemingly beautiful tablet is likely to be a trap rather than a pie.

PCs and handset makers continue to use traditional models for tablet PCs, causing tablet PCs to become severely homogenized and forced to conduct price wars. This model is difficult to really shake Apple's app store model.

The price war started in advance of the tablet computer became Apple's printing machine, which makes traditional PC and mobile phone manufacturers envy. However, due to inadequate preparation of the entire industry chain, until this year, mainstream PC makers Asus, Lenovo, Acer, HP, Dell, etc. began to launch their own tablet computers; In contrast, mobile phone makers Samsung and Motorola in the Tablet PC market movements also Faster, and its market share is also higher than PC makers. However, in the Apple iPad nearly 80% of the market monopoly, other manufacturers of tablet shipments for these manufacturers, can be described as better than nothing.

However, to the surprise of these manufacturers, they have had to face an ever-increasing price war when they have not yet enjoyed the profits of the tablet PC.

It was ASUS that first pulled down the price. Asustek is an early manufacturer of tablet PCs. Asustek’s 10-inch EeePadTransformer tablet was priced at US$399, and the Wi-Fi iPad2 US$499 price was US$100. Asustek’s pricing set the tone for PC makers’ tablet products.

On July 29, Dell launched the world's first 10-inch tablet Streak 10Pro in Beijing, priced at only 2,999 yuan. At this time the mainstream PC makers on the market's Tablet PC, the price is still around 4,000 yuan. Dell's price dropped by 1,000 yuan, and the entire market was shocked. Yang Chao, vice president of Dell and Greater China, accepted the interview from Sohu Digital. He said that Dell can enter the tablet market at such a low price. It is not a provocative price war. It is to give users the products they need.

Dell's shot, HP and Lenovo have to take the initiative. It is reported that HP's TweetPad, which was only listed at the beginning of July, has already adjusted its selling price. Both 16G B and 32G B models of the tablet PCs have significantly reduced their prices by US$100 and their prices dropped to US$399 and US$499, respectively. According to Lenovo’s latest promotion policy, The minimum configuration of the 16G B WiF i version of the music Pad is priced at only 3,099 yuan. In addition, Motorola also decided to lower the price of Xoom, W i-Fi version of the 32G BX oom in the United States, from the original $ 599 down to $ 499.

3,000 yuan became the main battlefield for tablet computers. Judging from the price reduction actions of various manufacturers, it is estimated that the Tablet PC in 2012 may fall into the Red Sea Bureau of Competition in advance.

The traditional model is difficult to break Apple's Apple Computer pioneered the era of tablet computers, iPad's innovation has attracted many consumers sought after, Tablet PC boom began to sweep the world. In the face of the fiery tablet market, PC makers and mobile phone manufacturers will naturally not let go, and they all want to share in a cup. Just taking the Chinese market as an example, some people in the industry pointed out that so far, there are already 1,000 manufacturers in China that have entered the tablet PC. In the Chinese market, the shipment of tablet computers in the second quarter of this year was 1,441,400 units, Apple accounted for 74.3% of the market, Samsung, Asus, Motorola and Lenovo occupied 13% or so of the four companies, and the remaining 1,000 manufacturers could only compete for one another. In the remaining 12% of the markets, profits are poor.

Yang Qun, the chief analyst of Shenzhen Warring States Policy Consulting, pointed out that a large number of manufacturers have entered the field of tablet PCs, but these vendors still use the traditional business model of consumer electronics products. Everyone uses the same system and the same hardware, resulting in product homogeneity. Returning to the competitive nature of hardware, brands, channels, and prices is very similar to the competition of personal computer manufacturers in the early years. Homogenization and price war make the entire market competitive environment very bad.

Analyst International analyst Sun Peilin also pointed out that the iPad's value is more reflected in Apple's app store, and PC and mobile phone manufacturers still follow the traditional model when doing flat-panel market, which makes the first round of the market to promote the market price The life cycle is being rapidly compressed, and more products are just for the iPad. "The second half of the year is the peak season for terminal sales, but the number of flat panel manufacturers will continue to grow, and they will continue a very intense price war. New brand tablet PCs without hardware features, brand capabilities, or channel advantages will be in price wars. Gradually out, the proportion of cottage manufacturers will gradually reduce."

The core competitiveness of Amazon or Apple’s spoiler Apple in the application store, PC and mobile phone manufacturers to use the traditional model, apparently the two do not compete on one level. Really able to shake Apple's status, perhaps only the same Internet Explorer giant Amazon, proficient in the application store.

Amazon has a strong channel network, and unique books, music and video resources are beyond the reach of other hardware vendors. In addition, Amazon has the experience of launching the K indle reader. The hardware sales of the K indle reader do not make money, and the profit is to sell e-books. Amazon is fully capable of porting this experience to tablets. Amazon apparently will not miss this opportunity.

Amazon's first GoogleA ndroid platform tablet PC product has already placed an order of 3 million units to the foundry Quanta. Recently, it was revealed that Quanta will ship 3 million new A ndroid tablets to Amazon in October. Computer products, which also means that Amazon's first A ndroid tablet is most likely to be available in October. It is reported that Amazon plans to ship 4 million units in 2011, becoming the second-largest player in the field of tablet computers.

It is reported that Amazon Tablet PC will provide consumers with e Books, An d ro idA ppstore and other services, Amazon is very confident that the tablet will be favored by consumers. Foreign media also analyzed that Amazon will use the Christmas season to launch an all-out offensive against Apple, and it is likely to generate low prices that are enough to shock the market and quickly increase market share.