Zhang Dabing click here to view all news photos
Zhang Dabing, who claims to be “mixed†in the circulation field since he stepped out of the “ivory towerâ€, has a MBA degree in MBA that many people in the circle can’t hope for. It’s hard to talk about it. It can be known to women and children. It is such a "college" CEO wearing deep glasses, in a highly competitive professional field, and later built a resounding lighting market brand - Bandung Huiyang.
The brand name of “Bandung Huiyang†itself contains its origins and ideals: Bandung, “Wanjia collection, business is also flourishing; Huiyang, as its name suggests, is “the ocean of lighting fixtures.†A good name It seems that it cannot determine the fate of a company. From the salesperson, the cabinet leader, and the department manager, Zhang Dabing, who has always been the general manager, believes that the success or failure of the company depends first on whether the decision maker can understand the pulse of the industry and lead the team toward a goal. The sprint, followed by innovative marketing in line with the law of market development, will give the greatest reputation in the shortest time. Otherwise, even if you have a large business area and even the best products, it will be "the wine is buried in the deep lane."
Innovative initiatives to launch new brands
Bandung Huiyang Lighting & Lighting Wholesale City is located at the intersection of Fengtai, West Fourth Ring Road. The bright red “Bandung Huiyang†brand is suspended in the air, and the pink exterior wall is set off. The vehicles from the south to the north can take it far away. At a glance.
On December 16, 2005, Bandung Huiyang officially opened. At that time, the professional market for lighting fixtures in Beijing had already competed to the point where you lived and died. To the north, the old North Fourth Ring Lighting City has been expanded into a north-south "two cities" across the Fourth Ring Road. In the east, the Shilihe Lighting City, which has been rooted in the Shili River for five years, is desperately consolidating the battle, next to it, 40,000 square meters. The high-powered international lighting port and the southerners’ savvy and strong advancement officially opened before the “May 1st†in the same year. In the south, the Yuquanying lighting market is dilapidated, but it is a 10-year-old brand, and its popularity is still quite prosperous; At the intersection of Fengtai in the West Fourth Ring Road, the Xinglong Lighting City and the Bafanglong Lighting Market, which have already been deployed, are eyeing. Such a grim situation, how can Wanlong Huiyang have a foothold!
Zhang Dabing, general manager of Bandung Huiyang, who holds a master's degree in MBA, has glimpsed the opportunity of Bandung Huiyang from behind his pair of deep glasses: he quickly made the name of Bandung Huiyang by unexpected means. Among them, Zhang Dabing still feels quite self-satisfied. The marketing case is “2 cents to buy a light bulb incidentâ€: the light bulb with a price of 1.5 yuan only sells 2 cents, and the media reporters make overwhelming reports, consumers are swarming and growing. The team and their peers have regarded Bandung Huiyang as the "spoiler" and "price killer" in the field of lighting sales market. It is really a stone that stirs up thousands of waves. "Actually 2 cents to buy a light bulb is just a bright spot to attract consumers. Consumers are coming all the time. How can I bring something else back?" Zhang Dabing said, this thing stands differently. The position has different interpretations, but the price advantage of the products sold by Bandung Huiyang is widely spread. The media’s large-scale and high-density attention to this event is better than the bombing of huge investment. “It can be said that it is twice the result with half the effort†.
In fact, in addition to the high level of decoration in Bandung Huiyang, the building area of ​​60,000 square meters is 20,000 square meters more than Gaoli. It is the largest among the Beijing counterparts in scale, and 500 merchants. Into the station, including engineering lights, civilian lights, lanterns, hardware and electrical materials and other lighting-related products, consumers can buy one at a time. "All these advantages, in the peers' doubts, have made consumers realize." Zhang Dabing believes that the era of wine is not afraid of the deep alley has long been over, to do business to do brand must learn to drink, especially latecomers, but also to find ways to Throw a ring in the air. To this end, the brand promotion expenses invested by Bandung Huiyang in the first year of operation reached 6 million yuan. In the past two years, the lighting market around Fengtai Road has gradually faded out of sight. Bandung Huiyang has become familiar, and a new brand of professional lighting market has rapidly emerged in innovative marketing.
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FBT WDM - Fused Biconic Taper Wavelength Division Multiplex
A fusion taper type wavelength division multiplexer, comprising an input end cone, an output end cone, and a coupling area. The input end cone is located at one end of the coupling area, and the output end cone is located at the coupling area. At the other end of the zone, the input end cone includes an input arm and a backscatter arm, the output end cone includes a through arm and a coupling arm, and the optical power is input from the input arm of the input end cone through the The coupling zone is redistributed after coupling and output from the output end cone. A part of the optical power is output from the through arm and the other part is output from the coupling arm. The coupling zone includes two optical fibers, and the cladding parts of the two optical fibers are mutually connected. Close, when pulling the taper, the two optical fibers are pulled in opposite directions but cannot move relative to each other. The two optical fibers are processed by a fusion taper device.
At present, the method of making FBT WDM in industry is to use a flame to heat and melt the fiber at a single point and then stretch it. The defect is that the heating area is too short, resulting in a short stretchable length (corresponding to the coupling length), and the fiber diameter is not small enough, so This limits the minimum channel spacing that this type of wavelength division multiplexer can achieve.
FBT WDM, also known as Fused Biconic Taper WDM and FBT WDM Splitter, along with LAN WDM Splitter, Filter WDM splitter, dense WDM splitter and coarse WDM splitter, are the most commonly used WDM device in construction of PON.
Further, the melting taper device is formed by two insulation bricks made of aluminum oxide fiber insulation material to form a cavity, and the high temperature heat source is provided by an electric heating wire made of molybdenum disilicide material, and the heating wire is located In the heating tank, the heating temperature is adjusted by adjusting the voltage at both ends of the electrodes connected to it, the optical fiber passes over the heating wire, and the taper speed is adjusted by changing the rotation speed of the programmable stepping motor driver.
Further, the two optical fibers are fused and tapered in the fusion tapering device, one of which is used as the input power of the input arm, and the other is used as the coupling arm fiber. After the tapering length reaches a certain distance, the two fibers are coupled, and the optical power is Continuously couple into the coupling arm fiber, continue to taper, and the optical power is repeatedly and alternately coupled in the two fibers.
FBT WDM, Fused Biconic Taper WDM, FBT WDM Splitter
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