Since the emergence of cities and the development of urban construction, there have been outdoor media advertisements. From the initial woodcarving brand, lantern banner, to the current computer inkjet, neon big name, LED display , outdoor media advertising has a long history. Outdoor media advertising is the most popular form of expression and has a wide range of affinities. In the recent period, China's economy has maintained steady and rapid growth. In a good environment, the outdoor advertising market has experienced a relatively large growth trend.
While the Chinese advertising market is developing rapidly, the outdoor advertising market has also maintained a relatively fast growth rate. LED display as an important carrier of outdoor advertising, the development of LED display is also accompanied by its high growth, realizing the expansion of the industry. Many of the original inkjet-based carriers have gradually turned to LED displays . The LED screen can change the display content and display dynamic video files, so it is more abundant than the general print ads. LED displays have won wide recognition from outdoor advertisers for their brightness, density, and higher uniformity of illumination.
The face of outdoor advertising creative mode LED display, LED display should be as innovative products and provide more high-quality products and services for the outdoor advertising display manufacturers are. At the same time, there are a lot of different sizes of LED display screens. In order to ensure the consistency of the effects, LED display manufacturers should make persistent efforts in the research of high-definition outdoor advertising LED display , so that they can better win the LED display. A development opportunity.
Future outdoor LED display advertising will always exist for a long time, and industrial upgrading and low-price competition will exist at the same time, and this problem cannot be avoided for the time being. LED display companies want to seize the outdoor advertising market, in addition to the small and emerging areas of the development capabilities, the need to more display technology on the outdoor large screen, to form a more digital outdoor advertising display, is The fundamental road to coping with the development of outdoor large screens. LED outdoor advertising screens will rise to higher-end, smarter, more data-informed application models, which will be the best choice for LED outdoor advertising large-screen development.
For the moment, interactive experiential outdoor advertising can be summarized as the following modes: product-integrated interactive experience, personalized customized interactive experience, interactive participatory interactive experience and media integrated interactive experience. Interactive experiential outdoor advertising will lead the new era of outdoor display. Under the joint efforts of LED display manufacturers and advertisers, LED display will usher in a new and more comprehensive development in outdoor advertising.
The application of multi-screen integration in outdoor advertising is very wide and will be a new form of display for outdoor advertising screens. The advertising industry has entered a multi-screen interactive era. Traditional TV, online video, mobile video, and building TV outdoor media constitute a large video media environment. Multi-screen integration has become a consensus in the existing social advertising industry.
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