Since being invented in 1925, television has been an important information dissemination medium and entertainment platform in people's daily lives. Through TV, people can watch football matches held thousands of miles away, enjoy TV shows with twists and turns, and make video calls with relatives in the distance. Family sitting in the living room watching TV has become the norm for many families to spend their leisure time.
With the progress of the times, TV display technology is also gradually improved. From the first black-and-white TV to color TV, from 480P CRT to 4K flat-panel TV , the better and better picture quality makes the TV more refined and expressive in the picture, providing people with higher quality Living room entertainment life.
When 4K TV is in the ascendant, 8K TV has new news: Recently, NHK Broadcasting Corporation of Japan is developing an 8K resolution camera that can shoot 240fps slow-speed video, using NHK's latest transmission technology, and the corresponding 8K TV shows are also in preparation. According to the home grid, NHK's new 8K broadcast-grade equipment will be officially launched at the 2020 Tokyo Olympics.
Ultra high-definition becomes the trend to promote market growth
From 1080P to 4K to 8K, the pursuit of high-definition resolution, making TV screens more delicate and expressive, and improving the premium ability of their color TV products has always been the goal of color TV companies. At the CES exhibition earlier this year, many old TV manufacturers such as Samsung, LG, and Sharp showed prototypes that had reached 8K resolution. Among them, Sharp also produced an 8K camera worth $ 90,000, which integrates built-in video and real-time Playback and image capture functions in one.
The emergence of ultra-high-definition TV also promoted the growth rate of the high-end color TV market. Taking 4K TV as an example, according to industry sources, the global 4K TV market penetration rate is expected to reach 41% in 2018, up 6% year-on-year The penetration rate of 4K TV in the Chinese market is close to 60%. In 2016, China's 4K TV product sales exceeded 25 million units, and it is expected to reach 44 million units by 2020. The number of 4K households in the world will exceed 330 million.
While the color TV industry released 4K TV bonuses, bundled content and IP pain points, 8K TVs became a new market boost. According to the HIS report, 8K is expected to occupy 1% of the 60-inch and above panel market in 2018, and will reach 9% by 2020. Industry insiders predict that the first year of 8K TV development will start in 2018, and it is expected to accelerate penetration after 2019. By 2022, 8K panel shipments will reach 9 million units and the penetration rate will increase to 3.5%. Some optimists believe that by 2022, 8K penetration will exceed 20% in 65-inch and above-size TVs.
Multi-party layout 8K new decoder accelerates penetration
In August last year, Sharp, an established Japanese color TV brand, released the world ’s first consumer-grade 8K TV. Following this, Samsung exhibited its 8K TV “TheWall†at CES this year, and Sony exhibited its 85-inch HDR 8K TV LG exhibited its 88-inch 8K OLED TV.
As UHD rapidly replaces full HD in the ultra-large TV market, panel manufacturers hope to provide differentiated products with higher resolutions to increase profit margins. Taiwan Innolux, AU Optronics, South Korea ’s Samsung Display, and Sharp ’s new plants in Guangzhou , Have already put into production 8K LCD TV screens. Domestic BOE (BOE) and CLP Panda plan to develop 8K LCD TV panels in the second half of 2018, and LG Display also said it will strive to mass produce 8K OLED panels.
Recently, at Japan's first ultra-high-definition equipment exhibition held in Tokyo, BOE (BOE) demonstrated an 8K ultra-high-definition system solution composed of BOE 4K / 8K image service cloud platform, BOE 8K decoding player and BOE 8K display terminal. This means that Chinese TV manufacturers already have technical capabilities in all aspects of the 8K industry chain such as content production, transmission, decoding, playback, and display, which will help promote the rapid popularization of 8K TV in China in the future.
Although Sharp's early entry into the 8K industry allowed it to take a leading position in the market, with the growth of the market, Samsung and Sony as well as Chinese and foreign color TV giants such as Hisense, Skyworth and TCL also joined. Soon, 8K TV market competition will become increasingly fierce, further promoting the development of 8K display technology. Of course, the popularity of 8K TV is still facing difficulties. In terms of content, only Japan plans to open 8K channels on December 1, 2018. Most other countries and regions in the world do not yet have the conditions to watch 8K. In addition, there are many factors such as high cost and immature technology. There is still a way to go before the popularization of 8K TV can be achieved.
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