According to foreign media reports, according to foreign media reports, according to informed sources, Brian Wallace, head of digital marketing at BlackBerry maker RIM, will move to Samsung Mobile as its vice president of strategic marketing for the US market.
Veres served as vice president of digital marketing and media business at RIM, responsible for all digital businesses. Informed sources said that after moving to Samsung Mobile, Willis will serve as vice president of strategic marketing for the US market. In addition to digital marketing and media business, he will also be responsible for off-line media, innovation and branding.
This shows that the larger the scale of the company, the more scope and content of marketing work. According to comScore, a market research company, Samsung is the largest mobile phone manufacturer in the United States, with a market share of 25% in April. RIM ranks fifth in the US mobile phone market.
Before Vales's change, Keith Pardy, RIM’s chief marketing officer, suddenly resigned in March. At the time, RIM was preparing to launch its first tablet PC, so Paddy's departure made the industry surprised. After Paddy left his post, RIM’s co-CEO Kim Balsillie took over as COO.
Veres worked for RIM for nearly 11 years and was responsible for building a user base for the company on Facebook and Twitter. RIM PlayBook shipped 500,000 units last quarter. So far, Samsung's Galaxy Tab has better sales than the BlackBerry PlayBook.
Veres served as vice president of digital marketing and media business at RIM, responsible for all digital businesses. Informed sources said that after moving to Samsung Mobile, Willis will serve as vice president of strategic marketing for the US market. In addition to digital marketing and media business, he will also be responsible for off-line media, innovation and branding.
This shows that the larger the scale of the company, the more scope and content of marketing work. According to comScore, a market research company, Samsung is the largest mobile phone manufacturer in the United States, with a market share of 25% in April. RIM ranks fifth in the US mobile phone market.
Before Vales's change, Keith Pardy, RIM’s chief marketing officer, suddenly resigned in March. At the time, RIM was preparing to launch its first tablet PC, so Paddy's departure made the industry surprised. After Paddy left his post, RIM’s co-CEO Kim Balsillie took over as COO.
Veres worked for RIM for nearly 11 years and was responsible for building a user base for the company on Facebook and Twitter. RIM PlayBook shipped 500,000 units last quarter. So far, Samsung's Galaxy Tab has better sales than the BlackBerry PlayBook.
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