On May 31st, the “Healthy Life One Steam†Hecheng-2018 China Electric Steamer (Electric Steamer) Industry Summit Forum, hosted by the China Household Electrical Appliances Association and hosted by China National Grid, was held in Beijing. At the meeting, the boss, Midea, Fangtai and other mainstream electric steamer brands and forum strategic partners Jingdong home appliances and Zhongyi Kang, Aowei cloud network and other industrial upstream and downstream enterprises and institutions gathered together to talk about the development of the kitchen economy, discuss Opportunities and challenges in the popularization of electric steamer products in the Chinese market, and awards for outstanding performers in the kitchen appliance industry.
In this forum, the high-end kitchen electric appliance brand boss electric appliance with the innovative technology and high-quality user experience, hi won the title of industry pioneer brand, its product owner steamer S273 won the title of the industry recommended purchase model, the boss steamer S226 won the industry It is worth buying the model number. It is reported that Boss Electric Appliances is also one of the earliest brands to promote steamer in China. After 8 years of market cultivation, according to Zhongyikang retail monitoring data, the market share of retailers and retailers in 2017 is 32.65. %, 31.26%, ranked first in the industry. The steamer is also the fourth largest category of boss appliances after the smoke, stove, and consumption.
“Although the current electric steamer (electric steamer) market is performing well, the penetration rate is still low.†Jiang Feng, chairman of the China Household Electrical Appliances Association, said at the 2018 China Electric Steamer Conference, “Steamer (Electric Steamer) The industry is still in the initial stage of popularizing consumption, and it needs to resonate in the industry to realize the popular cognition of steamer (electric steamer) products. Innovation is the key to open the market situation of steamer (electric steamer). In the future, while deepening the problem of effectively solving the pain points of users, letting consumers touch and experience the charm of the steamer (electric steamer) is the top priority of the industry."
In view of the current situation of the steamer (electric steamer) market where opportunities and challenges coexist, mainstream kitchen appliances companies have developed their own differentiated products based on market research and user feedback to carry out technological innovation and product optimization and upgrading. It is reported that in the promotion layout of the steamer (electric steamer), the boss electric appliance develops the corresponding steamer (electric steamer) by focusing on the user's needs, expecting the kitchen according to different user groups, and expecting cooking and cooking tools. )product.
For example, with the upgrade of consumption, the young consumer groups represented by the post-90s have gradually become the main consumers of home appliances. They are busy with work and life, lacking in cooking ability, but they are eager for a healthy and comfortable Buddhist lifestyle. They need to use efficient and convenient. The cooking tools solve the problem of cooking delicious food in a limited time. The black steaming box S273 is the most suitable choice. It has 8 smart cooking menus such as noodles, steamed fish and steamed eggs. Learn to do it, the kitchen white can also be transformed into a chef; inside and outside the double ring firepower, the temperature is heated to 100 ° C, only 4.5 minutes; equipped with high-precision thermostat and microcomputer control system, the temperature is finely controlled to 1 ° C, Easily regulate the food's favorite temperature. U-shaped high-temperature auxiliary hot wall is formed on the side of the fuselage + top to ensure that the top temperature is constant, and no condensed water is generated in the steamer to ensure that the food is delicious.

At the same time, in the view of Ye Danyi, the head of the boss's electrical appliance brand, the steamer (electric steamer) category is also suitable for some specific groups. “For example, pregnant women, from pre-pregnancy to pregnancy, after pregnancy, the food requirements are special, steaming The box is fully suitable for such specific needs."
Product development needs to be guided by the user experience, and the high-end of product development is not only reflected in the product function point, but also in product design. At present, the overall design of the steamer (electric steamer) is generally small. For example, when steaming a whole chicken, the space is limited, and the boss's three-core powerful steamer S226 subtly resolves this flaw; 40L large capacity There are three-layer shelves and 448mm*324mm large steaming pans. The whole chicken and the whole fish are put in without any pressure. In addition, its water level control, one-button self-cleaning technology, etc., while ensuring food taste and nutrition, also makes the operation experience more smooth and convenient.

In addition, in order to deepen the distance between the steamer (electric steamer) brand, products and consumers, more consumers can understand the health and convenience brought by the steamer (electric steamer). Boss Electric has transformed the role of all the shopping guides and online customer service of the company terminal into a product system solution consultant. It not only tells the user about the product function and the culture behind it, but also tells the user how to use these tools for nutritious cooking.
“Let technology empower cooking efficiency and design to simplify operation.†Ye Danyi said in his speech, “This year, Boss Electric will continue to focus on cooking nutrition and healthy eating research, to the more extreme steamer. (Electric steamer) products, promote Chinese culinary culture, pay tribute to the great Chinese taste."
Lu Shenghua, editor-in-chief of China National Grid, said that China's electric steamer (electric steamer) has great market potential, but it is still in the transitional stage from the introduction period to the growth stage. It requires the concerted efforts of enterprises, channels, industry organizations and the media to effectively The consumption guide. In order to solve the consumer experience pain point as the focus of product research and development, the boss will continue to focus on the user's demand for steaming food, increase scientific and technological innovation and research and development, and provide better products and services for different community users.
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