Twenty years ago, a company called Taiyikai Electric (Suzhou) Co., Ltd. was established. This small company, which is mainly engaged in cleaning small household appliances such as foundry vacuum cleaners, is a foundry of famous brands such as Philips, Panasonic and Electrolux. . In 2011, the company changed its name to Cobos Robotics Co., Ltd., focusing on sweeping robots.
But what the consumer market is like in 2011 is clear to everyone. Most consumers have no idea about sweeping robots. OEM vacuum cleaners are still the main source of revenue for Cobos. Until 2015, robotic revenue became the first source of revenue for Cobos (nearly 1.4 billion).
After 20 years of home cleaning tools, Cobos was officially listed on the Shanghai Stock Exchange, becoming the first listed home service robot company with a hair style of 40.1 million shares and plans to raise 803 million yuan.
I have to admit that the concept of sweeping robots is actually a fire in the consumer market in the past two years. When the search engine searches for "sweeping robots", there are several brands that appear in high frequency: Cobos, Xiaomi, and irobot. . Xiaomi is due to the introduction of a low-cost sweeping robot sold at 1699 last year, while Cobos is currently the market share leader.
It is precisely because of the good sales of sweeping robots, Worth's revenue in the past three years is basically more than 2 billion yuan, and every year is steadily rising. According to German GFK statistics, the penetration rate of Chinese family service robots in coastal cities is only 5%, and that in mainland cities is only 0.4%, which is still far from the developed countries. This means that although many people now think that sweeping robots are popular enough, in fact many families are still in the wait-and-see stage and have not been converted into real purchases, so the market prospects of the entire industry are still considerable.
In the interview with Cobos founder Qian Dongqi after ringing the bell, when asked about the impact of Xiaomi and Dyson on the market, Qian Dongqi also performed very calmly, indicating that the market positioning of these two brands and Cobos first Different, on the other hand, the entire market space is really large, and different manufacturers are needed to jointly promote this market.
Indeed, if you look at the products launched by Xiaomi and Dyson in the field of sweeping robots, you will find that Xiaomi's sweeping robot product line is still concentrated in the low price range, counting the products launched by its own eco-chain company Stone Technology, and Xiaomi is in the field of sweeping machines. There are a total of 3 layout products, 999 yuan small tile sweeping machine, 1699 yuan millet sweeper and 2499 yuan stone sweeping robot. Dyson has a relatively high degree of control in the high-end vacuum cleaner market, but currently only a very expensive sweeping robot is commercially available in China. In contrast, Cobos currently has a domestic product line of sweeping robots ranging from 899 yuan to three or four thousand yuan, covering a wide range of pricing.
But this does not mean that Cobos has no worries. From the prospectus, from 2013 to the first three quarters of 2016, the company's revenue was about 1.945 billion yuan, 2.314 billion yuan, 2.695 billion yuan and 2.149 billion yuan, and revenue growth was less than 20%. The net profit was about 163 million yuan, 157 million yuan, 176 million yuan and 0.77 billion yuan respectively, and the growth rate was much lower than the growth rate of the same period.
Of course, this data is a mixture of sweeping robots and small appliances from Cobos. If the data of the sweeping robot is stripped out, it will be found that the growth rate of this category is quite impressive. . For young people, lazy cancer has become the way for Cobos sweepers to find new consumers.
However, smart hardware is actually an industry that sits on the mountain and has always been a product of a category. The sales growth rate is very easy to slow down, and it is easy to be overtaken by competitors. In the field of service robots, it is simple to say that it is necessary to enhance the strength of its own products, but in fact it requires a lot of investment:
Enhance the path planning ability of the sweeping robot and improve the cleaning efficiency. ã€Just need】
2. Do the Internet of Things function, it is best to access smart devices other than mobile phones, including smart speakers and so on. [Not just needed, but can't go back after use]
3. Complete the peripheral accessories as much as possible, so that consumers will have a psychological presupposition when purchasing the sweeper. It is easier and more convenient to purchase the robot.
Judging from the current products on the market, Xiaomi’s effect of bringing the sweeping robot into its own Internet of Things is still quite good, and Cobos, who is a vacuum cleaner, has already achieved a good enough basis for the hard performance of the sweeper. Next, increasing the IoT capabilities of your products is an important future direction.
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