We all know that the new display industry is a basic, leading, and strategic industry for manufacturing power. With the strong support of national policies, China's new display industry has achieved rapid development, especially in the layout of technology and production capacity, which is expected to change the existing industrial structure. Wu Shengwu, deputy director of the Department of Electronic Information at the Ministry of Industry and Information Technology, believes that OLED investment in the next three to five years will reach 30 billion U.S. dollars to 50 billion U.S. dollars. China's panel production capacity is expected to become the world's largest in 2019.
In terms of downstream applications, explosive growth in domestic smartphones, wearable devices, 5G, Internet of Things, and new energy vehicles has provided a broad application space for display panels. In this context, domestic display panel companies have begun to catch up and beyond. Among them, in 2017, Tianma’s total LCD shipment volume ranked first in the world. LTPS shipments steadily increased and reached the top spot in the fourth quarter is a good example. To this end, we also interviewed Peng Xuhui, vice president of the Tianma Microelectronics Group, during the 6th China Electronics Information Expo CITE to explore the success of Tianma Microelectronics and the future of the new domestic display industry.
Grasping Market Opportunity and Deploying a Comprehensive Screen
“We have achieved such rapid growth in the overall screen thanks to accurate judgments on market trends.†Peng Xuhui said: “When the full screen first appeared in early 2017, some terminal manufacturers were even skeptical. Under such circumstances, Tianma was keenly aware of the market opportunities of the full-screen, so it took the lead in technological preparation and production lines, and thus took the initiative, covering products such as Huawei, OPPO, vivo, MOTO, Hammer and other large domestic and foreign customers. The popularity of comprehensive screens in the field of smartphones also confirms the judgment at the time."
When talking about the overall status of the screen, Peng Xuhui also believes that the existing program has yet to be improved and improved, including screen share, slot size, camera position, fingerprint identification. In terms of technical advancement, Tianma put the second-generation full-screen technology early and adopted the design of Notch+ ultra-narrow frame to make the screen occupy a larger proportion. This series of products has been successfully mass-produced and applied to Huawei nova3e and other mobile phones. In terms of slotting dimensions, Tianma also actively explores new solutions with customers, hoping to dig holes to place the slot in an unobservable position within the consumer's visual range, and to achieve a truly ultimate full screen visually.
Peng Xuhui also has his own views on the future development of a comprehensive screen. He believes: “The further reduction in the size of the bottom bezel will be a major challenge for the full screen. Tianma is combining the development of the COF to achieve a higher screen share. From a market perspective, the full screen will still be in the next 2-3 years. This is an important trend for smartphones. To this end, we are also actively developing third- and fourth-generation full-screen products that will be validated and developed with end-user customers and create better products for consumers."
Lay a good foundation for LTPS future flexible display
"In the next two years, collapsible handsets will emerge." For the terminal application direction, Peng Xuhui said: "With the intensified competition in the field of smartphones, flexible AMOLED display will become the main direction for the future. At the same time, on-board display, medical, aviation The expansion of new application areas will also provide support for the display panel industry, of which the onboard display is expected to become the next major application market."
It is understood that under the impetus of Apple's mobile phone, AMOLED's penetration rate in the small and medium sized product market has rapidly increased, and is expected to become the mainstream choice for smartphones. In this exhibition, Tianma also demonstrated the 5.99-inch WQHD+ flexible notch display for the first time. It adopts flexible AMOLED technology and is characterized by being bendable, ultra-thin, and anti-fragmentation, displaying excellent characteristics, and can be bent at a radius of curvature of 3mm. Effect, resolution reaches WQHD+ (2880×1440) level.
In this regard, Peng Xuhui explained: "As early as 2010, Tianma began to OLED production line layout. At present, the company's 5.5th generation AMOLED production line FHD products have achieved mass production delivery, and began to gradually On-Cell integrated touch technology Introduced into mass production; Wuhan Tianma's sixth-generation LTPSAMOLED line successfully lit 5.5-inch rigid and flexible AMOLED products on April 20, 2017 and will soon achieve mass production.â€
"Based on the deep accumulation of LTPS technology, Tianma has more advantages in OLED development." Peng Xuhui finally added: "At present, flexible displays are still in the early stages of groping. In addition to smart phones, automotive applications are expected to open first. For example, the use of flexible AMOLED screens Wrapping A-pillars, real-time display of exterior images through cameras, eliminating visual blind spots on A-pillars and improving driving safety.Overall, flexible displays have broad application space, and Tianma will communicate with customers further to explore more fields of application. ."
New opportunities for 5G and IOT national brands are expected to counterattack
With the development of technology, the era of “Internet of Everything†driven by 5G and IOT is approaching, and its requirements for the timeliness and complexity of information communication and processing are getting higher and higher. The display panel will become the most important entrance in the “Internet of Everything†era and has important strategic significance. To this end, vigorously advancing the localization of display panels is crucial for the development of the national economy.
After years of development, the Chinese mainland has become an important pole in the global display industry, and investment in new types of displays is also leading the world. Among them, the small and medium size panel production capacity in 2018 will be close to 50% of global production capacity, and it is expected to reach 60% in 2020. In this regard, Peng Xuhui believes: “In terms of a-si, the level of localization is already very high. However, in terms of LTPS and OLED, the level of localization needs to be improved. We also need core technologies, processes, equipment, and upstream materials. Focus on layout and breakthroughs to achieve the counter-attack of national brands."
At present, Tianma has independently mastered LTPS, AMOLED, touch integration technology (On-cell, In-cell), flexible display, 3D display, transparent display and many other advanced international and domestic leading industry frontiers and mass production technologies. Peng Xuhui said: "In the future, we will continue to deepen our core business, continue to invest in technology and process R&D, and further promote the development of new display industries."
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